7 Signs Your Website Needs A Redesign
With the changing technology, websites now are being receiving more mobile traffic from many devices like phones and tablets. And with social media engagement we interact differently.
Redesigning a website does not only mean to change the look or feel, but it also refers to the functionality and a better user experience. So, if you have problems with interface, presentation or may be speed of site then it means you need a redesign.
Following are some of the factors that lead to a redesign of a website or a blog:
Responsive Web Design
Responsive design means your website should open properly on a desktop, a laptop or mobile devices (phones and tablets). All of the users should see a page without the need of resizing the page or fonts (No zooming or panning). To make things easier adding responsiveness to an old design can make a lot of difference.
It also means you don’t have to create separate website or multiple sites for different devices or screen size. One website can be made such that it opens perfectly on all devices and operating systems (Windows, Mac, Linux).
And moreover many case studies including Google Adsense show you that your conversion rate take a leap when you have a mobile responsive website.
Search Engine Optimization (SEO)
Making a website that works well in search engine is a prime motive for a website.
Search for appropriate phrases or keywords of your business or website. Is it coming in search results? is it lower than your competitors? Why isn’t your website in search engine?.
If you are asking these questions then you should probably worry a lot, its time to hire a web developer and designer that inspect your current website and make its coding standards updated to the new and current trends, so you may need to get those tables in div and new HTML5 & CSS3 templates that works greatly in search.
Your Website Takes too Long to Load
If your website is taking too much time to load then you should know that according to reports and several surveys if a user spends more than 2 seconds in waiting for your website to load then they probably will never ever come back.
And more over people tell their friends about the bad shopping experience on a particular site as well. With these small things in talks you learn a lot.
So not only you loose that visitor but his friends as well. These few seconds can cost you a lot and this needs to be rectified immediately.
Decline in Visitors to your Site or High Bounce Rates
On the Internet, a high bounce rate is the kiss of death – it is a sure sign that your website and marketing strategy need to be overhauled. Web analytic tools can be used to better understand and analyze the success of your marketing campaigns to measure everything from time spent on site to cost per engagement. The bounce rate is one metric you cannot afford to ignore, as it measures how effectively your website is performing with visitors.
By definition, bounce rate is the percentage of site visitors who leave after visiting one page. Why would these users “bounce”? It’s probably an indication that your site isn’t providing the information the user is seeking, the site could be taking too long to load or is confusing to navigate, or perhaps there’s a larger disconnect between your site and your users.
A redesign incorporating these design tips can make all the difference:
• Clear navigation – if a user can’t find what they’re looking for, they will leave.
• Clear purpose and call to action on the landing page – visitor confusion is one of the biggest causes of a high bounce rate.
• Third-party content and widgets – they increase load time and weigh down the site.
• Easy to read content – a lot of browsing occurs on mobile devices and smaller screens so font size and contrast must be a big consideration.
• Invest your money in a responsive design, which will adapt to any screen size and optimize the user experience for everyone.â¨
Parts of your Site are not Functioning Properly
Does your website have areas that appear broken or errors like “404 not found” elements? It may be easy to fix this issue but it could also be a sign of a much bigger problem. Your site is being mishandled or is disorganized. The solution to this problem is implementing a content management system so that your not losing pictures or creating broken links due to improper management of your site.
If your website is full of broken links, errors,and missing images then it is time to consider a complete website redesign. Potential clients will get a negative impression from a website that contains many broken parts. The impression is that if you do not fix your site then you probably won’t correct any issues that they might come across with your product or business. So they are likely to move on to the next search result who is probably your competition.
Updating your Website is a Headache
An updated website keeps visitors coming back. If you find yourself lacking time or just don’t know how, this is probably a sign you need a website re-design.
Hiring a web developer to install a content management system (CMS). CMS empowers non-programmers to easily add new content, edit existing content, and update information on their website from a web browser or even a mobile phone.
Copyright Year Isn’t Current
If the copyright date in your footer has a different year than the current year, it is a big sign that your site and its content are stale. You are signaling to your clients that you have not updated or added anything new and they will leave. People are searching for reliable and up-to-date information and if you are not keeping that information current you will be passed over for your competition.
Your website should evolve and change as your business grows and as technology progresses, not keep your business from growing. An outdated and negative website has big impact on your business.
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