People remember a good logo, more than they do words. Designing a logo that works is important, if you want to be able to communicate the essence of your brand in a meaningful way. The aim is to create a logo that is instantly recognisable, original and relates to your brand.
You can take a look at online study options, such as Information Technology at Courses, to help give you the technical skills you need to design a logo. Alternatively, you can simply decide on what type of logo you want, and hire a professional to help with the design. No matter which path you decide to take, here are five current trends in logo design to spark your imagination.
Using negative space
Negative space logos have more to them than is originally obvious. Using negative space means that the designer can create a semi-hidden image that becomes obvious when the logo is looked at more closely. This is a clever way of developing a novel logo for your business.
Keeping it simple
One of the biggest trends for logos in recent years, is to keep the design very simple. This works especially well for companies that have a more ‘serious’ role in society, such as financial institutions. Simple logo design is not as easy as it may sound for designers who need to think creatively to come up with a design that is both simple and original.
Using a hand drawn logo
You cannot get a logo that is much more original than one that is hand drawn. This type of logo is clever and imaginative and is an excellent way of encouraging people to interact with your brand. One thing you need to be careful of, if you decide that a hand drawn logo is a good choice for your business, is that you choose the right designer. Not every logo designer has the necessary skills to produce this type of logo, to a high standard.
Opting for a vintage look
A vintage look logo can be an excellent choice for some business. For instance, a fifties themed restaurant or a vintage clothes shop could benefit from this type of logo design. If you like the idea of a vintage design, you need to think carefully about whether it’s a good fit for your brand. You also need to make sure that you do not make the logo too intricate, and lose the message in the process.
Using cropped letters in a logo
This may seem like a strange idea, if you want your brand to be instantly recognisable from the logo. However, it can work if it’s done well. The logo needs to be designed in such a way that the cropping of the letters looks good but does not have an adverse effect on communicating your brand.
These trends in modern logo design should help to inspire you to create the ideal logo for your business.