Did you know that the average three-year-old can recognize up to 1,000 brands? John Williams of FlashMarks goes even further by sharing a statistic that says the average American is exposed to 5,000 brands a day!
If you’re a brand with a logo, standing out can seem like an uphill battle that you’ll never win. With so many logos being thrust in our faces every day, how can you get customers and clients to remember your brand too?
By all means, place your logo on business cards and print advertisements, but if you really want to get noticed, you have to make sure your logo stands out online.
Use Your Logo as Inspiration When Designing Your Website
Getting more mileage out of your logo design starts when you build your website. Creating a design that compliments your logo provides you with a cohesive brand message and it makes your site more appealing to look at, which will increase the chances of a visitor coming back in the future.
For example, if your logo includes bright colors, make sure you design the rest of your website using the same color scheme. If you have a black and white logo, keep the colors on your site subdued so that it sticks out.
Strategically Place Your Logo on Your Website
Once your website is built, you have to think about where you’re going to put your logo. It’s a no-brainer that it should go at the top of your website, but should your image go on the left side or the right side of the page?
Although putting your logo on the right side of the page may make your brand seem edgy, it’s better to place it on the left side of the page. Placing it here will increase customer recall of your brand later on down the road.
Use It on Social Media Accounts
Don’t forget your social media accounts! If your logo is the first thing visitors see when they visit your website, it should also be the first thing they see when visiting your social media accounts. That means using your logo as your primary image.
Use your logo as the image on all your social media accounts including:
The only exception would be LinkedIn. Instead, use a portrait and list your company logo in your work history later on down the page.
Use It in Your Email Newsletter
There is a surprisingly large number of things you should do to perfect your email newsletter. One of the quickest and easiest things you can do is place your logo at the top of the page. It’s also a great idea to repeat your logo at the bottom of the newsletter to double expose your brand.
Not only do you have to think about the design of your logo, you have to think about how to use it correctly, especially on the internet! With these tips, you boost your chances of being one of the brands that your customers and clients can recall from memory.