Factors That Determine the Prices of a Web Design Process

Team of Creative Web/Graphic Designer planning

Pricing is a critical decision making element when hiring a web design agency. The average upfront cost of designing and launching a website in the US is approximately $12,000 to $150,000. You might wonder why web design prices are high. To quell your curiosity, we have discussed factors that determine the prices of the web design process. 

Type of Website Design 

Website design can be categorized into three types basic, intermediate, and advanced.

  • A basic web design could cost you $1000 to $10,000. Though simple, the basic website design is effective and can help you accomplish specific business goals. This design approach is ideal for startups or small businesses that need a basic website to create and maintain an online presence.
  • An intermediate web design costs around $10,000 to $50,000. It is not only well-designed but also performance-oriented. This design approach is ideal for businesses that need to integrate a content management system with their website. A content management system is an integral part of advanced marketing strategies that allow businesses to publish content as per business needs. 
  • An advanced web design costs around $50,000 to $100,000. It provides you with a site with cutting edge features designed to meet your business requirements. An advanced website design could have e-commerce functionality or database integration.  

These are average market web design prices. Speaking about the return of interest for the money invested, reputed design agencies in the industry like UPQODE WordPress Web Design agency offer the best prices and excellent value for the money. 

Now lets look at the factors that determine the website design pricing. 


It plays a vital role in determining the prices of web design. If you need a large website with hundreds of pages, the cost will increase. The reason for high prices is that the agency will have to spend a considerable amount of time to build a website with complex functionalities like e-commerce.

Web design agencies have rates fixed for the number of pages. For example, a website with 10 to 20 pages could cost you $1500, while a website with 100 pages could cost you $5000. Many web design agencies provide custom quotes to clients to make website development more affordable.  


Designing web pages is only one part of the website development task. The web pages also need good content to engage visitors. Many web design agencies also offer copywriting services along with web design services. Getting all website development services under one umbrella is a matter of convenience and helps keep the development costs low.

When it comes to copywriting and content development, companies like UPQODE WordPress Web Design agency offer best prices. These top agencies would not only design the website but also create optimized content for your target audience. It will ensure your website cuts through the competition and gets maximum online visibility. 


Style refers to the overall feel and look of your website. The website design should appeal to the target audience, and they should feel the freshness of the design. The style of the website is also related to your business niche. For example, a jewelry website needs to have attractive graphics that depict the quality of their products and services.

Similarly, a plumbing contractors website may have a professional design with a laidback style that focuses on building trust. The prices of different web design styles vary with agencies. The average web design style prices fall in the range of $2000 to $15,000. 


SEO costs should not be confused with content development. If you hire a full-service web design agency, their pricing might also include SEO costs. Many web design agencies bundle their services to create an economically attractive web design package for clients. 

The SEO package involves a placement guarantee that ensures your website will appear on the first search engine results page for the targeted keyword. These agencies offer a placement guarantee for select keywords. The keyword list may not include high-volume traffic keywords. 

It does not mean their keyword list is not valuable for your business. These low-traffic volume keywords could still get you good daily or weekly traffic. One good thing about these keywords, there is not much competition for them, and you can achieve higher rankings for them in less time. 

These are the main factors that form a major part of the web design process pricing. However, several other factors play an essential role in the overall prices of website development. 

  • Domain name costs
  • Site Hosting Service
  • SSL certificate 
  • Database integration 
  • Ecommerce functionality 
  • Responsive Design
  • CMS integration 

The rate for these services is not fixed and varies with agencies.

To sum up, these are the crucial factors that determine the prices of the web design process.