Getting up in the morning is always better with a fresh cup of coffee. Whether hot or iced, coffee tends to make the world go round. Small businesses and other companies can take advantage of that by getting into the coffee business for themselves. That doesn’t mean you need to rush out and start roasting your own coffee beans. You can jump aboard that train by getting into promotional coffee mugs. You can sell these mugs, make them a regular part of your business, or use them in a promotional capacity. Whatever you do, you’ll want to design them to maximize their reach, look great, and create positive impressions on your customers. Here’s how to design custom coffee mugs for marketing purposes.
Make Your Design Unique
Any good design starts with a spark of creativity. You want your designs to stand out. So make them as unique as you can. Distinct designs create unique impressions and are quite memorable. Moreover, your designs are an extension of your brand identity. They catch people’s interest, tell a story, and build loyalty. You might create a colorful mug that features unique patterns along with your slogan / logo. Adding an eye-catching graphic or pop culture based graphic alongside your logo can also demonstrate your creativity. Perhaps you want to show what your business does. You can include a screen printed image as something related to it. And create fun, interesting designs. You can even offer to print your customers’ picture on your mug before selling it. There are many ways to get creative with mugs due to their low-cost, versatility, and customizable nature.
Keep It Simple
Simple designs are the cornerstone of effective marketing. Simple things are more eye-catching. It allows easier recognition. It’s also much easier to place a marketing message on something with a simple design instead of dealing with working around something that’s more complex. Simple designs are also easier to reproduce and keep costs low. Simplicity is integral to creating a good marketing design. Simple designs can act as a unique selling proposition for your items, eventually leading to more impressions and leads over time.
Choose The Right Colors
In the world of design, there’s an idea known as color theory. Color theory posits that certain colors to create a striking visual impacts and influence people’s decisions. It’s a psychological effect where certain colors work together to compel users to feel different emotions. Cool, complementary colors can provide a feeling of relaxation for instance. Colors like red are bold and can signify power and energy. Blue can signify peacefulness. Yellow is an eye-catching color that can have a visual impact. You can apply the same theory to design your coffee mugs. Consider how the colors will look against your designs. Think about your logo and how it will contrast with color. Also think about the images you choose to play something mugs. Offer a variety of different colors to you to catch customers’ eyes and use color theory to your advantage to create more positive impressions.
Add Your Logo
When designing your custom coffee mugs, the first thing to consider is adding your logo. It’s imperative to add your logo because that’s how people are going to recognize and remember your brand. Place it in a prominent location that draws the eye. Make your logo simple so it is as memorable as possible. Ensure you also have contact information or other important business info available near the logo. The logo can fit around the design or be the only design present on the mug. Whenever someone sees a customer drinking from the mug or traveling with it, they become exposed to the logo. Subsequent viewings of the logo can ultimately lead to more brand awareness in general. Custom coffee mugs with your logo lead to more impressions, which can generate leads, which might ultimately result in a conversion. And that’s worth the cost of admission alone!
Now that you’ve designed the best possible mugs, chosen the right colors, and insured your logo placement, it’s time to personalize it. Studies show personalization is one of the best ways to engage with customers and retain them. When you run a business, you often collect plenty of data from your customers. Instead of letting that data sit around and collect bitrot, why not put it to work for your marketing campaigns? Use the data about spending habits, shopping habits, past purchases, and other information to personalize your coffee mugs. Add the customer’s name, address, or favorite color to the mug. This small detail can make your customer feel special, and keep them coming back for more. Whatever you do, find a way to make them feel important and personalize the shopping experience. Mugs are an ideal vessel for this because they’re low cost for you, but high value to them.