The art of designing a Travel Website
Most internet users prefer a web page with easy navigation. A web page is considered user-friendly if the visitor can easily find the content they want. There has been a rise in the use of websites and people can now book a trip without a struggle.
A good travel site should be clutter-free and systematic, but most developers don’t consider this. Travel agents are worried that the website doesn’t attract the expected response. In the past developers were concerned that site attracted very few visitors, but with time, they realized that their website lacked some elements.
Users will expect to find a place to start and the homepage would do that. A good site that attracts people should have a homepage with an impressive layout. It should also have engaging content.
Here are the tips for designing a good travel website:
- The navigation should be prominent
Visitors will stay for long on a site that has an easy and clear navigation. Safari.com has one of the best navigation for travel websites. The navigation helps the visitors when they need it.
- Highly impactive images
Stock images should be avoided since they don’t impress users. These images bore visitors, and it might make them navigate away from the website.
Instead of using stock images, use high impact imagery that might provoke powerful emotions. Most travel websites use high-quality images.
- Keep your website simple
A travel website should be kept simple. Therefore, it should only contain relevant information. Irrelevant information will distract the visitor.
- Use action verbs
Most career sites implement action verbs, and perhaps you might have seen. These action verbs make the recruiters scan through their resumes, and this is also the case for visitors who visit the webpage. Active verbs move the visitors from sleeping state to active state.
- Streamlining the forms
It is a known fact that people abandon complicated forms. This can be addressed by streamlining forms. The forms are streamlined with high efficiency. This enhances user experience.
- Create an impact by using personalized stories
Personalized stories efficiently improve user-engagement and most good websites use this method. People love to read about experience and adventures of people. No one wants to read about the same old cliché. Cliché repel people from a website.
Reviews, ratings, blogs, stories, status, and others add a personal touch to your website. Therefore, having high-quality information can help visitors connect emotionally.
- Product Description
All E-Commerce names utilize popular, related and recommended products to reach their customers. This lead to high customer turnover and this lead to the implementation of the same strategy for travel websites.
Different websites have categorized various products such as grouping together related products.
Elements such as price, small thumbnails, rating and quotes from recent reviews help visitors get help when want to select the perfect accommodation that they want. This brings about an excellent visual experience.
- Specify the benefits
Come up with a friendly approach by offering advantages to the visitors instead of too much dingy and dull facts.
Most good websites smartly utilize the UX design principle. You will find the benefits which make the information more valuable. They are made as engaging as possible. It also has links where prospective users can follow.
The elements like colorful icons and highlighted links and user-specific data give an impression of a professional website and visitors can completely trust the site.
- Offering social proofs
Social proofs usually show social-media widgets like Facebook and Like Box. These are powerful components of a well-designed UX. The concept of social proofs depends on the psychological rule that state that people are influenced to do something when other people around do it. External validation motivates most people. Therefore, professional web designers include social proofs into websites.
- Using full-screen images
Incorporating high-quality full-screen pictures are crucial ingredients of a good travel website which can offer a rich feel and look. Use of real pictures can help in reducing the text that could appear on the interface which simplifies design space.
- Creating transparencies
Using transparencies creates amazing effects and can handle different needs of visitors. Users get a wealth of experience as they can see through various layers.
- Black and white style
Most people view the style as the classiest style, and most designers from different industries love to include in the design. Black and white infuse website with a focus on essentials and simplicity. A website with white text and dark background make it simple and give the site a clean look.
A good travel website should be made as simple as possible. A homepage should not have a complex design with animations such as “skip the intro.” It can be abandoned if it can be skipped.
Use of internet for commercial purposes started about 20 years ago, and there has been increasing opportunities especially in traveling. However, if the design isn’t at the core, then there is nothing someone can do to make the business successful.