4 Goals for a Business Website Design

When you start marketing for your business, one of the first things a West Palm Beach web design company will tell you is that you need a website. Why? Because it’s one of the biggest ways you can generate brand awareness online, make conversions out of user visitors, and start raking in the leads and sales. But what exactly makes this happen?

Whether your business is brand new, or you’ve been around for a while, having a professional web design is a must when it comes to most effectively marketing your business online. Here are the top four goals for a dynamic website design for your business.

4 Goals for a Killer Business Web Design

Clear Branding

Your website should reflect clear branding elements, unique to your business. This could mean simple things, like font typography and color schemes, but it also incorporates more intricate things, like your logo (and logo variations), images and image styles, graphic elements like styles and apertures, and finally the tone and voice of your web content.

All of these elements make up your overall branding, the identity you create for your business and how you want to come off to your target market. Make sure it captures your values and the mission statement of your business, because your website should show how you want to be seen by your customer base.

User Friendly

A user-friendly website uses the latest techniques in responsive web design to create the best user experience for visitors (people browsing online). This includes creating flexible grids and images to make your site dynamic.

Your website will be accessible across all kinds of devices, including computers, laptops, iPads, and smartphones, because the design elements, text, and multimedia that make up the page will pare down to whatever screen size a visitor’s using.

Responsive web design also ensures that web pages load fast, reducing bounce rates, or the time it takes for people to navigate away from a page. Note: This usually happens while they wait for a page to load.

Search Engine Optimized

Search engine optimization (SEO) is the process of optimizing your web content for search engines, like Google and Bing. Your rankings are important, because if you don’t get on the first page of a SERP (search engine results page), you’re not going to get the click from online users.

Professional web designers know how to best develop your website with SEO in mind, by creating pages with a clear, hierarchal navigation, combined with purposeful content.

SEO draws visitors by telling search engines what your website is about. When people search for specific questions and information online, there are specific keyword topics you can try to optimize for, like “digital marketing company in South Florida.”

Using this example, you can create content that centers around clusters of keyword topics about your specific industry, your location and surrounding region (the target area you want to reach), and your products and services. This is what helps you end up on the first page of a SERP, and even within the first five rankings.

Maximize Conversions & Leads

A professional web design also includes the right tools to maximize conversions and leads for your business. Elements like contact forms, live chat features, and buttons that integrate with email subscription lists, social media icons, Google maps, and phone numbers are all important for helping visitors take the next steps in their individual buyer’s journeys.

Either by providing their contact information through online portals, or contacting your directly, these elements make it easier to keep track of your leads and contact them as soon as possible. You can measure click through rates, bounce rates, and all sorts of helpful metrics that a web designer can use to fine tune your website and keep it optimized to its best potential.

Looking for Professional West Palm Beach Web Design?

Ready to start gaining traction and making conversions? You can best represent your brand with a new website created by a professional web designer. They have the know-how, as well as the right tools to expand your reach and improve brand awareness for your business online!

Image Credit: Web Design via Rawpixel/Shutterstock

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