A white Xbox Series X has appeared in Logitech’s latest Astro Gaming commercial. The white model appears in a new ad for the Logitech-owned Astro Gaming headphone line, featuring the new A30 wireless headphones compatible with Xbox Series X, PS5, and more.
The advertisement presents a white Xbox Series X alongside a regular PS5 and the white and pink Blue Yeti microphones that were part of a collaboration between Logitech and Blue.
Logitech-owned Astro Gaming might have chosen to use a custom white wrap on the Xbox Series X, but the company hasn’t customized any other products shown in the ad, so it would be an odd choice to single out Microsoft’s console. VGC spotted the white Xbox Series X earlier today.
Microsoft currently only ships the Xbox Series X in black, using white for its more affordable Xbox Series S console. The Xbox Series S also dispatches a white controller, which is also visible in the ad.
The white Xbox Series X comes just days after Logitech announced its G Cloud Gaming Handheld in a close partnership with Microsoft and Nvidia. Logitech has worked with Microsoft on the handheld to bundle Xbox Cloud Gaming, and Microsoft has even helped promote the device on its Xbox marketing channels.
It wouldn’t be the first time a white version of Xbox hardware has leaked. It has happened several times. For example, a white version of the Xbox Series X controller leaked before Microsoft officially announced the Xbox Series S, and then the white Series S was also revealed before it was announced.
A smaller, tinier version of the Xbox One — the Xbox One S in white — leaked just hours before Microsoft officially declared it. Microsoft also created a white version of its original Xbox One for employees before formally releasing it alongside Sunset Overdrive a year later.
ASTRO Gaming, an American consumer electronics manufacturer, specializes in video gaming headsets, peripherals, and accessories.
ASTRO Gaming’s ancestor, Astro Studios, partnered with Microsoft on the Xbox 360 gaming console and controller industrial strategy. ASTRO Gaming was founded in 2006 by Jordan Reiss and Brett Lovelady in San Francisco, California, where the company’s headquarters remain today. After many years of operating unassisted, ASTRO Gaming was formulated by the headphone manufacturer Skullcandy in 2011. ASTRO Gaming worked underneath the Skullcandy label for six years before Logitech acquired it in 2017 for $85 million.
The company projected its headsets in early 2008, followed by its Transport Series of gaming gear bags launch. By 2010, ASTRO Gaming was up to 23 employees and had raised more than $5 million in additional funding. In early 2011, the publicly traded Utah-based company, Skullcandy, purchased Astro Gaming for $10.8 million, acquiring all assets. In 2016, Mill Road Capital purchased all outstanding stock of Skullcandy and its subsidiary, Astro Gaming. In 2017, Logitech acquired Astro Gaming from Mill Road for 85 million dollars.
After Astro Studios helped design the Xbox 360, Lovelady and Reiss decided to spin off a separate company and founded ASTRO Gaming in 2006. In August 2006, Astro Gaming raised its first round of funding of 2 million dollars with the help of Seraphim’s investment. ASTRO Gaming began with a team of five designers and formed designing their gaming product lines.
Since its launch, the company has performed with professional teams, organizations, and leagues. In addition, ASTRO Gaming has funded many esports gaming events.