SEO – SaveDelete https://savedelete.com Tue, 01 Oct 2019 16:25:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 How to generate traffic – the lifeblood of any online platform https://savedelete.com/seo/how-to-generate-traffic-the-lifeblood-of-any-online-platform/217245/ https://savedelete.com/seo/how-to-generate-traffic-the-lifeblood-of-any-online-platform/217245/#respond Tue, 01 Oct 2019 16:25:35 +0000 https://savedelete.com/?p=217245 generate traffic

A website without traffic is like shopping without customers or a stadium without supporters. In short, it is useless. It goes without saying any digital platform is designed and built with the intention that it will be used and that it will generate traffic. But for many, be it in the eCommerce space, in marketing […]

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generate traffic

A website without traffic is like shopping without customers or a stadium without supporters. In short, it is useless. It goes without saying any digital platform is designed and built with the intention that it will be used and that it will generate traffic.

But for many, be it in the eCommerce space, in marketing or publishing quite how to drive traffic to a website is a bit of a mystery. The truth is that there are multiple ways of doing and that none works by itself in isolation. They need to be harnessed together collectively to get the best results with traffic arriving from a range of origins. With that in mind, here are a few examples of how to get traffic to your site.

Optimise for search

Aside from making sure that your existing users are sufficiently satisfied with your offerings and that they keep on coming back, the next best avenue to derive traffic is usually as a result of organic search. In order to ensure that you receive your fair share of the very valuable search audience that is available you need to make sure that your site is optimised properly for search. This is quite a complicated process as there are many elements that go into making it happen and you are probably best off by searching for something like, ‘local SEO agency Melbourne’ to find a partner who can do the job and who is located close to you. It is a very important aspect of your site and you should not leave it to chance in any way – find the right partner and you should see your traffic grow.

Pay for the audience

There is absolutely nothing wrong with paying for an audience, especially if you are able to do this on a pay per click or cost per acquisition basis. Again, look to talk to your local SEO specialist to get some help. Paid search will be an area of speciality for them and they will be able to ensure that if you are not ranking top of the organic search list, that at least you are being returned through the purchase of the relevant keywords.

Convert from traditional media

If you have any sort of presence in a traditional media, then look to leverage that presence to drive digital returns. Even if it is just an advertisement in the Yellow Pages, you can list your website or drop in a small QR code. Put your digital details on things like business cards and at the end of radio or television advertisements. In short, the more exposure that your platform has, the more likely you are going to be to get traffic to your site.

Use the power of social media

Start by looking to develop a social media audience of your own. The more people you have following your brand the easier it is to communicate with them. You can encourage people to follow you by offering retails discounts or entries into competitions. But in short, the more people you have following you, the more chance you have of your content going viral and reach an exponentially larger audience.

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10 Tips for Nailing Your SEO https://savedelete.com/seo/tips-nailing/213052/ https://savedelete.com/seo/tips-nailing/213052/#respond Sat, 21 Sep 2019 14:56:14 +0000 https://savedelete.com/?p=213052 seo

Your primary motive as a business owner is to direct as much traffic as possible through to your website to initiate the sales process. Search Engine Optimisation (SEO) is the core of success when it comes to achieving a high ranking on Google—without breaking the bank. If you’re unfamiliar with the incentive behind SEO, it’s […]

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seo

Your primary motive as a business owner is to direct as much traffic as possible through to your website to initiate the sales process. Search Engine Optimisation (SEO) is the core of success when it comes to achieving a high ranking on Google—without breaking the bank.

If you’re unfamiliar with the incentive behind SEO, it’s basically a way to target keywords (related to your products and services) that people are likely to search. Google will rank your website based on its relevancy to the keyword, and the overall credibility of the website. That’s why it’s important to implement the right SEO techniques to reap a better reward!

Your credibility score will be determined by a number of different factors. Google will pick up the amount of time people spend on your website (or the bounce rate), broken links, and any internal or external links that connect you to other websites that have a high domain authority (DA). There can be a bit of technical work associated with achieving good SEO results, so you might need to seek out some help from an SEO company to tick off each of the components on our list! Here are some top tips:

1. Ample Keyword Research: Targeting the right keywords is key to achieving good SEO results. It comes down to the niche of your business, your target audience, and the level of competition you’re up against. We recommend using a combination of both short, and long-tail keywords. Short tail refers to the broader, more generic search terms (e.g. plumbing Adelaide), whereas long term keyword usually consists of three or more words to narrow down the search to more specific services (e.g. leaking tap repairs Adelaide). There are plenty of websites you can use to track the search volume of keywords, like SEMrush, and an SEO company will have access to a range of other tools to help you keep up with the competition.

2. Optimizing Content: Your content will effectively make or break your SEO. Your SEO company needs to focus on structure, clarity, and targeting the right keywords on your service pages to boost the likelihood of Google recognizing the relevance of your keywords. There are certain writing guidelines you can use to optimize your content even further like using active voice, keeping sentences below 20 words, and limiting paragraphs to 150 words. For more information, we recommend using the Yoast plugin which gives you a readability score and outlines how you can make improvements.

3. Easier Navigation: Make sure that your website easy to navigate; enabling users to switch from page to page seamlessly. Not only will this create a clear sales pathway to prompt your audience to contact you, but it will keep visitors on your website for a longer period of time which influences the credibility rating of your website.

4. Boosting the Speed of Your Website: Loading speed is important because people are impatient. The data shows that a loading speed of any more than 3 seconds can have a drastic impact on audience retention! Loading speed is impacted by a number of things like the size of your images and video files (which can be compressed), your web hosting company, and implemented plugins.

5. Using Header Tags: Leading search engines like Google emphasize the importance of keyword-rich header tags on your website. Make sure your SEO company uses the appropriate header formatting and incorporate your targeted keywords where possible to drive results.

6. Utilizing Images & Videos: Images, as well as videos, are known to enhance the overall user experience whilst retaining the attention of your target audience. By editing the alt-tags of the images, you can double the SEO benefits by incorporating your selected keywords.

7. Improving the Design & Layout of Your Site: Visual impact is vital to keeping your customer engaged. Try and incorporate interactive features and prompt the web-user to scroll through your content by extending the layout of the home page with a brief overview of the entire website, with links directing them to information they can find on other pages for simple navigation.

8. Mobile Optimization: With the growing number of smart-phone users comes the necessity of responsive design. You want your website to be accessible, appealing and fully-functional on all devices! An SEO company will generally take care of this as part of your web design package.  

9. Installing Social Sharing Buttons: The more exposure you get, the more incoming traffic you will have. There are various plugins you can download that support and prompt sharing on social platforms like Facebook for greater online exposure.  Google will reward this with better SEO results!

10. Maintaining Backlinks and Internal Links: In short, backlinking is where another website includes a link to your website somewhere within their content. This is particularly effective if the website has a high DA—a score that Google gives you for the overall credibility of your website. Alternatively, you can also incorporate internal links within your own content to establish this connection, so long as you don’t divert people away from your own website.

We hope you find these tips useful when implementing SEO into your marketing strategy!

Image credit: seo via eamesBot/shutterstock

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Optimizing Your Magento SEO like A Pro https://savedelete.com/seo/optimizing-your-magento-seo-like-a-pro/209276/ https://savedelete.com/seo/optimizing-your-magento-seo-like-a-pro/209276/#respond Wed, 11 Sep 2019 18:35:03 +0000 https://savedelete.com/?p=209276 Magento SEO

If you already have a Magento website, the only way to get the most from it is by optimizing it. For this reason, you cannot separate search engine optimization from your Magento e-commerce site. With the right SEO strategy, your e-commerce site will be visible to search engines and thus visible to the world. Optimizing […]

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Magento SEO

If you already have a Magento website, the only way to get the most from it is by optimizing it. For this reason, you cannot separate search engine optimization from your Magento e-commerce site. With the right SEO strategy, your e-commerce site will be visible to search engines and thus visible to the world.

Optimizing your Magento site

You can optimize your Magento website following these easy steps.

Auditing your site

Before you dive into the main SEO factors, it is essential first to assess the current situation of your website. Sometimes, you may find that your website has some excellent features that work well for your SEO strategy and thus do not need adjusting.

When taking an audit of your site, some key factors to focus on include:

  • Ensuring that Google and other search engines only index the main website version.
  • Check the status of your structured data to ensure that search engines are displaying the right data to your clients.
  • Check for duplicated content. You can prevent this by updating the domain settings.
  • Include an XML sitemap to maximize on the SEO strategy’s technical side.
  • Reviewing your title tags and Meta descriptions.
  • Assess your page speed.

Do a keyword research

Keyword research is an important element in Magento SEO. When you invest time to search for relevant keywords, you will be able to optimize the product pages on your site. This way, your website will drive relevant traffic to a target audience looking for your products online. There are several online tools you can use to improve keyword research. These tools offer information on different keywords such as competition, search volume, and even cost per click.

Keep an eye on your competitors

Assessing what your competition is doing is an integral part of a great SEO strategy. Find your competition, find their websites, and analyse the product pages. Find out what keywords they are making use of and what sites they get click-backs from. Use the information you gather to influence your SEO campaign.

Revise your product categories

With the right keywords, competitor analysis, and a complete website audit, you need to revamp your product categories. These product categories are valuable to your visitors and the search engines.

When revising your product categories:

  • Use short and descriptive product category names. The name should make it easy to distinguish the various products on the site, even the most similar-looking ones.
  • The product description should be helpful and informative. It should include targeted keywords.
  • The title tag should have 60 characters or less. It should feature the primary keyword.
  • The Meta description should have160 characters or less. It should have information that will encourage the client to click to your web page.

Optimize page speed

Even with all the strategies above correctly done, it will be of no use if your web pages are not responsive. Maintaining a web page that loads under 5 seconds can increase your user sessions by up to 70% and reduce the bounce rate by up to 35%. The faster your website loads, the higher our rates of conversion.

Image credit: Magento SEO via Rawpixel.com/Shutterstock

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Apply These Seven Surprisingly Simple Tactics to Improve Your eCommerce Site’s SEO in 2019 https://savedelete.com/seo/apply-these-seven-surprisingly-simple-tactics-to-improve-your-ecommerce-sites-seo-in-2019/207631/ https://savedelete.com/seo/apply-these-seven-surprisingly-simple-tactics-to-improve-your-ecommerce-sites-seo-in-2019/207631/#respond Wed, 04 Sep 2019 02:52:04 +0000 https://savedelete.com/?p=207631 seo

Are you suffering from an eCommerce hangover? Did you set up your online store, create a Facebook page, and then sit back and wait for the revenue to start pouring in? Sorry to be the bearer of bad news, but that’s not how eCommerce success happens. Building a profitable online business takes hard work, a […]

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seo

Are you suffering from an eCommerce hangover? Did you set up your online store, create a Facebook page, and then sit back and wait for the revenue to start pouring in? Sorry to be the bearer of bad news, but that’s not how eCommerce success happens. Building a profitable online business takes hard work, a willingness to learn, and dedication to ongoing marketing. One crucial component of your marketing outreach efforts is SEO.

Don’t think of SEO as a dreaded task you have to face each day; think of SEO as a way to magically make customers appear for your online business. Potential customers have no clue your company exists; it’s your job to get your company in front of consumers who might be interested in your product offerings. If you want help improving your eCommerce site’s SEO strategy, following are seven tips that can have a huge effect on your business’ online visibility.

Speak Up!

Pay attention to voice search. Don’t assume all potential customers are typing their requests into a search engine. A growing number of your customers will be using voice search engines like Siri or Alexa. Think about how your customers might speak their queries and whether localization might influence how they ask for help via voice search. If you integrate voice search into your SEO and blogging strategy, you will be far ahead of your competitors who haven’t even considered spoken queries as a ranking factor.

Pick The Right Platform and Learn How to Market On It!

There a many eCommerce shopping cart platform available, all with pros and cons. Common eCommerce shopping carts include WooCommerce, Shopify, Magento, and many more, so find out which makes sense for your brand, products, and desired functionality of your online store. Once you have picked a platform, look for digital marketing professionals that have experience within that platform. For example, if you build your eCommerce store on Shopify and wish to hire an SEO agency, try and find an experienced Shopify SEO company. There are many nuances of each platform and finding an SEO with experience on your platform can be quite beneficial.

Use Better Keywords

Use a keyword search tool like Keyword.io or to find additional keywords for your eCommerce business. Keyword.io not only lets you find a myriad of keyword alternatives, it also lets you search for keyword options for platforms like YouTube, Amazon, and Bing. You can even find long-tail keyword phrases for app stores too. Search by country and by language or hunt for negative keywords instead. This is a powerful way to get your eCommerce SEO strategy on track, right? Check out this article for even more free keyword research tools!

Blog Like Your Business’ Life Depends On It (It Does!)

Start blogging for your online business. Blog on your own domain and also consider occasionally blogging on platforms like Medium or LinkedIn for added exposure. Use the keyword phrases you find on Keyword.io to fuel your blogging strategy.

I Spy With My Little Eye

Make sure the image captions on your site are keyword optimized. Image search is a powerful tool; savvy online business owners can use image search to their advantage. Think of how customers will search for your products; don’t just focus on product descriptions.

Bet Your Competitors Aren’t Using Infographics

Speaking of images, consider integrating infographics into your eCommerce SEO strategy. Create infographics for your online business using free tools like Piktochart, Canva, or Zanifesto. Make sure relevant keywords and phrases are present within your infographics. Use the custom infographics you create on your eCommerce blog and also upload your creations to an infographic search portal like Visual.ly.

Bird is the Word – Twitter for the Win

Twitter can be a powerful part of an eCommerce search strategy. Google now indexes tweets, so being active on Twitter can have a direct impact on your site’s SERP. Use Twitter to build a community around your company by sharing information your target audience is likely to find helpful (include target keywords in your tweets). Don’t promote your online business non-stop. Focus on the needs of potential customers, and they’ll come to trust you as a reliable source of information and products. Use a tool like Zapier to automate your business’s Twitter marketing efforts. Add anyone that tweets a hashtag relevant to your business to a Twitter list. Once they’re added to your Twitter lists, randomly like their posts or retweet their posts to your audience. You’ll soon see your Twitter following grow as list members become acquainted with your company.

Figuring out how to increase online sales doesn’t just magically happen without effort. You need to approach eCommerce growth strategically. Integrate the above-listed tips into your search optimization efforts, and you are likely to see a significant increase in visits to your online business.

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Problems you face for SERPS and their Solutions https://savedelete.com/seo/problems-you-face-for-serps-and-their-solutions/205986/ https://savedelete.com/seo/problems-you-face-for-serps-and-their-solutions/205986/#respond Sat, 03 Aug 2019 04:27:30 +0000 https://savedelete.com/?p=205986 SERPS

These days, Application programming interfaces (API) are becoming really critical when you want to scrape the search results. In addition, the Search Engine Results Page which you shortly know as SERP is a vital feature of any results on the Search Engine Results Pages. For the purpose of providing better answers to the user’s query, […]

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SERPS

These days, Application programming interfaces (API) are becoming really critical when you want to scrape the search results. In addition, the Search Engine Results Page which you shortly know as SERP is a vital feature of any results on the Search Engine Results Pages.

For the purpose of providing better answers to the user’s query, Google has developed a lot of things. At the very first moment, you need to know that it is really difficult to scrape the results obtained with Google searches. Somehow, you can make use of some innovative programs that would provide assistance to scrape the search results in a very short amount of time.

What is SERPS

SERPs stands for Search Engine Results Page (SERP). To a query made by the searchers, search engines like Google display the pages and these pages are known as search engine results pages. Listing of the results is the main element of SERP. Search Engines can answer keywords, any word match, advertisements,and others.

Problems that you can face to scrape SERPs

Let’s take a closer look at the challenges that you may face:

Captcha-solving

Among the top challenges that you have to face for scrape in the search engine results, captcha solving is a very difficult task. Ifthe captcha is not available for your website, it will become easy for the hackers and spammers to continue hacking the website and other illegal activities.As a result, you can easily waste a lot of time and effort just to solve the captcha. Therefore, captcha solving can become a very big challenge to scrape search results.

Managing the proxy servers

Maybe, you will get better advantages out of Zenserp services, but you need to know that managing the proxy servers is a very difficult task. A proxy server is a special computer that permits the computer to make oblique network connections to added network services. In short, it can work as an agent between the consumer’s computer and the internet.

Now, you can understand the value of managing the proxy servers.  It is beneficial for you to call a special company which can help you to manage the proxy servers.

Constantly changing the markup of the search results

Following up, you need to keep in mind that the constantly changing markup of the search results will never allow you to scrape the search result smoothly. It can also be said that the changes in the mark up of the search results can stop you to maximize at SERP.

Processing a number of requests

Many people can face problems when it comes to processing a number of requests at the same time. When you have to process a lot of request at a moment, you would definitely get messed off with conclusions and doubts. Therefore, it can become yet another big challenge with which you have to deal in order to scrape out the search engine results.

How to return SERP API?

Furthermore, you need to keep in mind that it is really difficult to determine how you will return the search engine result page application programming interface.  If you want to understand how you should return the search engine result page application programming interface, you can go with Zenserp without having any second thought there in your mind.

Choice of the SERP elements

Similarly, you would get messed up with some problems when you have to choose the perfect search engine result page elements. One should always try to go with a very professional and reliable company which can help you to choose an accurate and reliable search engine result page element. This is yet another critical challenge with which you have to deal for scrape in the search engine results.

Zenserp: A perfect solution for all the problems

In order to get rid of the mentioned problems, you can use Zenserp. To scrape search results automatically, you all have a great option which is known as Zenserp. You get search engine API to scrape keywords on the subject of your searched query in an effortless, express and lock manners. This system doesn’t need any particular clients and mainly it is way cheaper than others.

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SEO and UX – best practices https://savedelete.com/seo/seo-and-ux-best-practices/205576/ https://savedelete.com/seo/seo-and-ux-best-practices/205576/#respond Thu, 11 Jul 2019 17:45:17 +0000 https://savedelete.com/?p=205576 seo and ux

The relation between SEO and UX is important, that’s obvious. However, the way they affect each other is frequently misunderstood. SEO copywriters don’t fully understand the UX design theories and UX designers don’t fully understand what SEO-friendly means. It makes it difficult to bring the full potential out of the both. SEO and UX have […]

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seo and ux

The relation between SEO and UX is important, that’s obvious. However, the way they affect each other is frequently misunderstood. SEO copywriters don’t fully understand the UX design theories and UX designers don’t fully understand what SEO-friendly means. It makes it difficult to bring the full potential out of the both.

SEO and UX have a common goal which is to make your business website as excellent as possible. SEO is more about using right keywords and UX more about visual aspects. However, they are both focused on right distribution and composition of the content to make your business website of highest quality. It also means making your page is understandable both for users and for search engines.

How SEO and UX work together

Many digital marketers think that adding appropriate keywords on business website is already enough to be SEO-friendly. Well, first of all – the number of keyword repetitions and their location are also taken into consideration. And moreover, there are many other factors that are considered as well when it comes to the ranking position in Google ranking.

To understand what these factors are you have to remember that the Google objective is to provide users with the best experience possible. It cannot exclusively entail “being packed with appropriate keywords” websites but also quality ones. In this context Google and UX savvies have the same job.

Where search engines and UX meet

Measuring quality

When you search for something using Google the keywords are crucial but their appropriateness is just half the battle. Google wants to know which websites will provide users with the best experience. Actually – Google uses the same measurements to test the quality of websites that UX designers do. And that’s something everyone who deals with digital marketing has to bear in mind.

There are a fistful of measurements to check users’ experience but the most important one to take care of in the first place is the page speed. Nobody likes waiting ages for a page to load and it’s a primary disincentive when it comes to users’ satisfaction. Your page should load quickly and smoothly. Otherwise you both destruct the UX and your Google ranking.

Easy navigation

Another key concept when it comes to UX and Google ranking is the navigation on your website. Even if you have state-of-the-art content it won’t be appreciated as long as your users won’t be able to find what they look for. If your website is easy to navigate and intuitive you can be sure that it doesn’t drive anyone crazy.

It can be quite troublesome to create a website that would be fully understandable to Google but if you take care of your website organization it will be fine. You should make use of links, buttons, navigation bars and dropdowns. Don’t make it too compound as the more complex it gets the more difficult it is for users to use it.

There are obviously more aspects in which UX and SEO work together and I just presented you the most juicy bits. If you want more you need to check out more detailed analysis of that on https://landingi.com/blog/how-ux-and-seo-can-together-transform-online-businesses.

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Where Do Link Building Campaigns Go Wrong? https://savedelete.com/seo/where-do-link-building-campaigns-go-wrong/205527/ https://savedelete.com/seo/where-do-link-building-campaigns-go-wrong/205527/#respond Wed, 10 Jul 2019 12:28:15 +0000 https://savedelete.com/?p=205527 Link Building

Anyone with an elementary understanding of SEO is aware of the importance of links and the role they play in establishing website authority, enhancing search rankings, and driving traffic to web pages. Yet, despite the awareness of the significance of links, few understand how to launch, execute, and maintain a successful link building campaign. It’s […]

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Link Building

Anyone with an elementary understanding of SEO is aware of the importance of links and the role they play in establishing website authority, enhancing search rankings, and driving traffic to web pages. Yet, despite the awareness of the significance of links, few understand how to launch, execute, and maintain a successful link building campaign. It’s regularly ranked as one of the most difficult elements of SEO and, as a result, doesn’t always get the focus it should.

For businesses that understand the value of link building, but aren’t necessarily getting the most out of it, it can be helpful to examine where other link building campaigns have gone wrong. In response, you can develop your own strategy – one that avoids a similar fate.

Two Types of Link Building

Before diving too deep into the intricacies of link building, let’s begin by exploring the two types of link building, or, as one trusted SEO link building guide describes it: the two theaters of link building:

  • Link attraction. Also referred to as link earning, this approach involves publishing content and enticing people to link to your content based on its quality and relevance. Link attraction is valuable, but it can take months (and even years) to produce a worthwhile return.
  • Manual link building. The second type is manual link building, which involves the process of discovering and securing linking opportunities on other websites and blogs. This type of link building is all about networking and connections.

Both types of link building can be used. In fact, most link building campaigns use both in conjunction to maximize results.

Why Link Building Campaigns Fail

Now that we’ve covered the two very basic approaches to link building, let’s get to the meat of the topic: Why so many link building campaigns fail.

  1. No Specified Objective or Outcome

It’s amazing how many businesses launch link building campaigns without any specific goal or measurable objective in mind. They simply invest in link building because they think that’s what they’re supposed to do. But in almost every one of these cases, failure is the only thing harvested. In middle east we captured few of the best SEO Company in Dubai and we love their work and proficiency.

Before you go out and build your first backlink to your website, you need to specify an objective. It should be tangible, specific, and attainable. You might not reach your goal, but at least you have something to strive for. If nothing else, it’ll help you channel your efforts.

  • Short-Term Gain Over Long-Term Results

Few businesses are patient enough to see SEO through, which results in failed link building campaigns. If you want to be successful, you have to understand that it takes time. You can’t prioritize short-term gains over the long-term results that yield true value. Perspective is everything in this field.

  • Black Hat Techniques

There are a lot of quick, spammy ways to get backlinks. New hacks and shortcuts are pushed by self-proclaimed “gurus” on a daily basis. The problem is that Google always catches up. You might get a few links here and there, but a black hat approach to link building ultimately leads to failed campaigns that leave businesses in a worse place than where they began.

  • No Link Diversity

When a business finds a particular publishing platform or type of link that works, they’re prone to double-down and put everything they have into building these links. But at the end of the day, there needs to be some diversity.

“As with monetary investments, putting all of your eggs in one basket is not usually the best idea,” one industry insider explains. “But diversifying your link portfolio can help protect your site against search algorithm updates, the closing of sites that have linked to yours and other changes that can derail your link building efforts.”

Get the Basics Down

Link building isn’t nearly as intimidating as businesses make it out to be. The key is to understand the basics and to then make a long-term commitment. Along the way, you have to resist the temptation to latch onto advice that promises a quick return. There are no shortcuts to SEO success. It takes time, effort, and purpose. If you’re willing to do it the right way, your link building campaign will outperform 90 percent of the rest.

Image credit: Link Building via Tashatuvango/Shutterstock

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SEO 101: The 2 Steps Small Business Owners Can Take Today to Start a Solid Digital Marketing Campaign https://savedelete.com/seo/seo-101-the-2-steps-small-business-owners-can-take-today-to-start-a-solid-digital-marketing-campaign/205296/ https://savedelete.com/seo/seo-101-the-2-steps-small-business-owners-can-take-today-to-start-a-solid-digital-marketing-campaign/205296/#respond Tue, 02 Jul 2019 05:03:43 +0000 https://savedelete.com/?p=205296 search engine stat

Dumbfounded by the intricacies of digital marketing? We get it. The internet is a vast (virtually infinite) space, and it takes some carefully crafted and well-synchronized strategies to get your small business website found by potential customers. After all, 93% of all online experiences start on a search engine, so making sure your site is […]

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search engine stat

Dumbfounded by the intricacies of digital marketing? We get it. The internet is a vast (virtually infinite) space, and it takes some carefully crafted and well-synchronized strategies to get your small business website found by potential customers. After all, 93% of all online experiences start on a search engine, so making sure your site is easily accessible to users is critical. That’s where search engine optimization comes in. With a solid SEO strategy, you can climb Google’s ranks, land that coveted first-page spot, and watch your organic web traffic convert into bonafide paying customers.

But with so many factors affecting your website’s performance, where do you start? This article will walk you through two of the most basic but most important techniques you’ll need to master before moving on to more advanced SEO.

Long-Form Content That Matches Searcher Intent

Every small business website needs to have a blog. Acting as a knowledge base for your ideal customers will build trust, establishing you as an expert in your industry. This involves writing well-researched, in-depth blog posts that answer the questions your customers have.

This is where we’ll stop and talk about searcher intent. “Searcher intent” refers to the motivations of a search engine user. When they type their query into the search bar, what are they looking for? For Google to consider your site for the first page of any given search result, your content should address the searcher intent implied in the keywords the searcher uses.

For instance, if a searcher types in “where to buy golf clubs,” we know exactly what they want to find. And Google is determined to help them find it. Perhaps your e-commerce sporting good store is the answer — it’s now your job to prove to Google that it is.

To do that, you’ll need to express why your site is the ultimate answer to “where to buy golf clubs.” This long-tail keyword should appear on your site multiple times, and you may even want a blog post dedicated to answering this question specifically. Your blog as a whole should provide extensive information related to golf, golf clubs, and golf tips and tricks — all information that will benefit your ideal customer. Again, it’s imperative that you set yourself up as an industry expert. Do this with well-written, in-depth, heavily-researched content.

In years past, small business owners would write blog posts under 500 words, and that was sufficient to attract visitors. But today, over 2 million blog posts are published on the internet each day; the web is saturated with content and competition has grown fierce. That means your blog needs to be bigger, better, faster, and smarter. SEO professionals recommend that blog posts contain between 1,500 and 2,000 words, and recent data reveals that most page one listings on Google have more than 1,000 words.

There are a few reasons longer content is more highly regarded by Google. The first is that it provides more room for the author to go in-depth. It’s likely that long-form content will contain more essential information that will benefit users. And Google can certainly tell when text is valuable and meaningful versus when it’s filled with nonsense and fluff. Their 2011 Panda algorithm update was designed to analyze the quality of a page’s content, using grammar and syntax to determine if the text was strong. Thin content just won’t cut it anymore.

Another reason Google responds well to long-form content is that it increases a user’s time on page. Ironically, a longer piece is less likely to be read all the way through than a shorter piece of content. Readers simply don’t have the attention span to take in all 1,500 words; they skim. But long-form content with a solid layout and a number of images is far more engaging. Visitors will skip around the page, allowing the graphics to draw them back in at key points.

So there you have our first essential technique: write in-depth, heavily-researched long-form blog content that addresses specific searcher intent.

Content Promotion for Relevant and Authoritative Backlinks

The internet is made up of two main ingredients: content and links. Now that you have your high-quality content, it’s time to build links to those pages.

Links act as a roadway, bringing visitors to pages all across the internet. But links serve another function, a very important one in Google’s eyes. To Google, a link is a vote cast by one website for another. The more links you have to your site, the more confidence Google will have that your site is strong. However, not all votes are created equal. Some links hold more weight — the best links come from websites that are considered “high authority” are highly relevant to your website. Let’s talk first about authority.

Website strength is measured in terms of domain authority (DA) or domain rating (DR). Both of these are numbers between zero and 100. The higher the DA or DR, the stronger or more authoritative the site. Google trusts these sites, and so when one links to your site, Google trusts their judgment and ranks you just a little higher as well.

However, a link from a high authority site that has little or nothing to do with your website will look suspicious. A fitness blog links to your e-commerce sporting good store? Great. A horoscope website links to your store’s site? Odd. Relevance is important.

Now that we understand why links are important, let’s discuss how to get them.

SEO experts suggest spending 20% of your content marketing time on content creation and 80% on promoting that content. After all, links don’t create themselves. Like campaigning for votes in an election, you have to do some outreach and shameless self-promotion to get people to vouch for you. One way you can get links to your content is through email outreach.

Despite what some people say, email marketing is not dead. After all, email is one of the most pervasive communication platforms in existence today. Sure, it’s been around for a few decades, but there’s a reason it’s still present in our everyday lives — it works.

Start by curating a list of opted-in email addresses — people who value what you have to say and will welcome your content. One of the most effective ways to do this is through an email capture pop-up on your site that offers a promotion; people who enter their email addresses will receive a free sample, whitepaper, or coupon in return. These people are already interested in you, so they should be the first people you address when you publish a new piece of content on your blog. Their comments, likes, and shares will act as a social signal to Google that your blog is valuable.

Then, reach out to influencers in your industry, those with high authority websites whose links will give your site a boost in the rankings. Offer to write a guest post for their sites. In exchange for an in-depth, well-written piece of content that will benefit their users, many site owners will allow you to insert a link back to your own website.

Strong content and an authoritative backlink profile are the building blocks of a healthy SEO campaign. Of course, the Google algorithm takes many other factors into consideration when ranking websites, but if you’re looking for a simple way to start, give your blog the attention it deserves. To go more in-depth, consult a white label SEO firm today.

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What You Need To Know When Choosing an SEO Tool Provider https://savedelete.com/seo/what-you-need-to-know-when-choosing-an-seo-tool-provider/204982/ https://savedelete.com/seo/what-you-need-to-know-when-choosing-an-seo-tool-provider/204982/#respond Tue, 18 Jun 2019 05:55:40 +0000 https://savedelete.com/?p=204982 seo tools

As an online entrepreneur who wants to enhance the sales of a company or business, you have one option that can help you to attain your goals. If your company has some online components such as business websites that you use to conduct your daily services, it will be wise if you consider looking for […]

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seo tools

As an online entrepreneur who wants to enhance the sales of a company or business, you have one option that can help you to attain your goals. If your company has some online components such as business websites that you use to conduct your daily services, it will be wise if you consider looking for qualified SEO services. For you to receive quality SEO services, you need to ensure that you have a professional SEO tool provider. When you decide to invest in SEO tools, there will be many benefits that you will get, especially the ones associated with increasing your website traffic. Discussed below are some of the factors that will help you to choose the right SEO tool provider:

1)             Comprehensive SEO Audit

Before you start looking for the services of SEO agencies or companies, the first step that you need to consider is to conduct an audit on your current SEO state. In this case, there are some of the best tools available that can help you with this task before you even choose the right business strategies you will use. Therefore, as a business owner, take your business to the next level with proranktracker.com because they can help you to check on the rankings of your tracked terms to assist you in executing your strategies for the next quarter. Also, they have multi-functional and automated tools that can analyze your business website and present reports on what changes that your website needs.

2)             Best SEO Features

It is no doubt that the SEO tool industry is crowded and finding the right SEO service provider for your business will be a little bit challenging. If you are doing this task for the first time, it will be easy to get lost while weighing up your options. However, for you to come up with an informed decision, you should understand the best SEO features that you need to consider when selecting the right SEO tool provider. That is why it is advisable to consider visiting the website mentioned above. It has all the features you need, such as rank tracking, mobile apps, reporting, extreme support, analysis and research, local and mobile monitoring, and API access.

3)             Keyword Ranking

Most entrepreneurs are mostly interested in keyword ranking. In this case, when you are making your selection, you should not settle with a tool that will not offer you the SEO keyword ranking services. If you want to go ahead of your competitors, make sure that you consider going for a tool that has the best features such as a ranking table, competitor rankings, movement, ranking, and search volume.

4)             User-Friendly Interface

Most of the online businesses need an entrepreneur who is ready to learn different marketing strategies that can help business owners to succeed in business. Due to this reason, you may find out that SEO can be quite intimidating and complicated. If you are new to SEO, you should pick the best tool that is easy to use. Lastly, when you are evaluating the usage of the SEO tool, you are about to choose, make sure that it has logical navigation with a clear layout.

Image credit: SEO Tool via Sky Motion/Shutterstock

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How To Hire A Reputable SEO Agency In New York https://savedelete.com/seo/how-to-hire-a-reputable-seo-agency-in-new-york/204954/ https://savedelete.com/seo/how-to-hire-a-reputable-seo-agency-in-new-york/204954/#respond Sun, 16 Jun 2019 15:24:18 +0000 https://savedelete.com/?p=204954 SEO

Hiring a reputable SEO agency requires time and good planning. If you don’t do this, you will regret having wasted your time. Most of the trouble starts at the point at which you plan to exit from the relationship. Some agencies will not want to let you go. They may even refuse to release the […]

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SEO

Hiring a reputable SEO agency requires time and good planning. If you don’t do this, you will regret having wasted your time. Most of the trouble starts at the point at which you plan to exit from the relationship. Some agencies will not want to let you go. They may even refuse to release the historical data they have accumulated over the years. In some cases, they may even refuse to transfer the facebook page to you. In some cases, they may even want to pull your website down. This article seeks to explain how you can hire a reputable SEO agency in New York.

1. Come up with a budget

Setting up a budget should be the first thing you should do. SEO agencies charge different amounts depending on the kind of work you want to be done. A few of them will charge hundreds of dollars while some charge thousands of dollars every month. To this end, the budget should help you determine the agencies to hire for this job.

2. Do enough research

It is important that you determine beforehand what you want the SEO agency to do for your business. Set the goals and any other thing you want to achieve at the end of the day. Once it is done, you will need to determine the right agency that can do the job for you. Choose an agency that is experienced in increasing brand awareness. They should have a track record of helping companies improve customer retention. Also, they must show how they will help your business drive revenue high.

3. Shortlist three agencies to interview

You need to narrow down your search by choosing to interview about 3 agencies. The criteria to use when carrying out the interviews defer. But the obvious things you need to look at are the size of the company, its culture and the expertise they have. Consider the agency’s reputation and reviews from previous customers.

4. Interview the shortlisted agencies

You can do this by calling each of the agencies on the phone. It will help you learn more about what they offer. Have a scoring sheet and use known criteria to score them. Also, have concrete reference points to help to keep the process organized. It removes biases that lead to making the wrong choices. Also, when pitching for an agency, let them know the companies competing for the position.  Let them be aware of your expectations.

5. Select the agency to work with

The pitching process will help you determine the SEO agency to work with. For instance, if you pick to work with Punch SEO, it should be based on how they responded to the questions you asked. An SEO agency with a clear strategy should be given priority. Those that tell things you don’t want to hear but which are in your best interest should be considered.

Thus, doing research is critical when planning to hire an SEO agency. Have a budget of how much money you are willing to spend on the agency and let the most impressive company get the job.

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Tips To Starting A Local SEO Digital Marketing Business https://savedelete.com/seo/tips-to-starting-a-local-seo-digital-marketing-business/204376/ https://savedelete.com/seo/tips-to-starting-a-local-seo-digital-marketing-business/204376/#respond Thu, 23 May 2019 08:48:50 +0000 https://savedelete.com/?p=204376 seo business

The Internet has made the lives of businesses easier. Through search engines, people can instantly look for a product or service within their area and gain contact information. Websites are used to display information about a company’s offer, allowing instant connection with consumers. That’s why search engine optimization or SEO has evolved. Companies are looking […]

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seo business

The Internet has made the lives of businesses easier. Through search engines, people can instantly look for a product or service within their area and gain contact information. Websites are used to display information about a company’s offer, allowing instant connection with consumers.

That’s why search engine optimization or SEO has evolved. Companies are looking for ways to enhance their rankings in search engines to increase brand awareness. And if you’re going with the trend, you’re possibly looking into starting a local SEO digital marketing business.

The great thing about taking advantage of this trend is that most businesses, even individual professionals, need it. But what’s the downside? Well, you have a lot of competition. In addition, the ever-changing landscape of SEO makes the process harder.

Fortunately, here are some tips to help you start a local SEO agency. But before delving into these tips, here is a free helpful resource you can check out: https://www.webmarketing123.com/how-to-start-seo-business/

Now, let’s get down to business.

Tips To Help You Get Started With A Local SEO Digital Marketing Business

1. Find A Niche

Finding a niche requires you to pinpoint a specific target you want to focus your efforts on. For example, you can be an SEO agency specifically catered to e-commerce companies. Or you can focus on professional individuals such as lawyers or doctors.

Other SEO professionals would approach the business by taking in all types of clients. Don’t let this be you. Being laser-focused on a specific niche or industry allows you to gain more awareness of the said field and master it.

2. Your Website Is Your Brand

You’re delving into the digital marketing business, which means your website will be a big part of how your potential clients will perceive you. Thus, you should invest in a high-quality, search-engine-optimized website that will “wow” your customers. If you have a lousy-looking website, you’ll have difficulties convincing that you’re cut out for the job.

3. Show Credibility And Authority

Your website is a big part of your credibility. However, you can also achieve authority by putting out blogs and articles to showcase your expertise in SEO and digital marketing. Don’t be afraid to spill the beans. Most people would love to read articles but won’t apply them. What should separate you from the rest is knowing that you practice what you preach.

4. Build Trust

You can instantly build trust by clearly communicating the SEO services you offer. Don’t hold back on vital information as SEO is no longer a secret sauce. It’s the execution that matters. Also, you can also publish case studies and results of past successes with previous clients.

Aside from these, you can clearly state your contact information. Having a business email address (e.g., John@ExampleSEOAgencyWebsite.com) is better compared to having a personal email address (e.g., John@gmail.com). Responding to your prospective customers promptly can build trust as well.

5. Develop Your Company’s Methodology

Processes are essential to achieve goals. In digital marketing, including SEO, well-defined processes can get you from point A to point B. That’s why you have to develop systems and guidelines that will help you achieve you and your client’s goals.

For example, you must have clear-cut steps for analyzing a client’s SEO status, for on-page optimization, and for building links. Without these processes, you won’t have a system to follow, and your business will be chaotic.

Aside from the steps and processes, you should also know which tools to use to implement your SEO campaign. Free tools can be convenient if you’re on a tight budget. However, paid tools can be a good investment for your agency.

6. Develop A Clear Pricing Structure

There are multiple structures you can use: fixed, hourly, or even retainers. Others SEO agencies only get paid when they’ve achieved the goal of ranking the website for specific keywords. There’s no single answer to this problem. You have to know what’s best for you, your agency, and your client.

7. Network

If you’re sitting at your agency desk waiting for a client to come up, then you’re wasting your time. You have to network and communicate with prospective clients. Attending industry events and even doing speaking engagements can help you gain more customers. Don’t be afraid to make cold calls or send cold emails. You’ll never know what the person on the other side of the line is thinking. He or she might need an SEO agency, and your agency might be the perfect match.

In Conclusion

Starting a local SEO digital marketing business is complicated. You have to make sure you’re ready to put in the effort necessary to make it successful. As such, you can heed the tips above to help you get started with your agency and make businesses sustainably rank better on search engines.

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England SEO Techniques to Get More Customers https://savedelete.com/seo/england-seo-techniques-to-get-more-customers/204105/ https://savedelete.com/seo/england-seo-techniques-to-get-more-customers/204105/#respond Thu, 09 May 2019 05:10:12 +0000 https://savedelete.com/?p=204105 SEO

Search traffic is a real goldmine when it comes to the success of any business. Finding new customers is craving for any business owners. And achieving these things starts with employing the right SEO techniques. The SEO techniques you employ have the potential of insanely converting traffic to active customers. Thus, it’s important to up […]

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SEO

Search traffic is a real goldmine when it comes to the success of any business. Finding new customers is craving for any business owners. And achieving these things starts with employing the right SEO techniques. The SEO techniques you employ have the potential of insanely converting traffic to active customers. Thus, it’s important to up your SEO game if you are after acquiring more customers. This article is going to give you the SEO techniques you need to attract more customers to your business.

Keyword Research

SEO success starts with the right keywords. Thus, finding new keywords that resonate well with your website is only going to make things even better. Use reputable keyword research tool to find new keywords for your website. Strategically use them in your content. This will get you more traffic and acquire more customers for your website.

Don’t only rely on your main keywords. Go for long tail keywords. They carry more weight. With this strategy, you are able to boost conversion by targeting popular search queries from customers.

The Power of Refurbishing and Repurposing Content

Content is still the digital marketing king. It’s a powerful marketing technique that lets you reach your potential customers in a cost-effective way. Thus, paying attention to your content—it can bear real fruits. Repurpose your content by reusing old content.

Customer Experience

According to a recent Oracle study, about 74 percent of executives believe that customer experience hugely influences customers’ decision when it comes to brand loyalty. The first touch is important. Your products and service offerings are inherently judged based on your website’s customer experience. So, the first impression plays a key role in nailing more customers. Think in terms of quick page loads, responsive web design, eliminating broken or dead links, including compelling Meta descriptions, using H1 to H4 tags, and leveraging on bold or italics to emphasize key points.

Rich Content

Make your content fresh and engaging. Create compelling and unique blog posts. Besides your products, customers are looking for information that can make their lives better. Plus, creating more content on your sphere lets your potential customers know that you are an expert in your area.

Pro Tips

  • Post regularly
  • Reuse old content
  • Promote your content on social media platforms
  • Go for v-logging( i.e. YouTube SEO)

AdWords Ads

Truth be told: Compelling title, as well as description tags, tend to attract more clicks when it comes to SERPS. Remember, the more clicks you have, the higher you rank on Google. So, here is the secret. Look at keywords in Google Ads. Conduct split tests—they maximize the clicks. Take copy pieces from these ads and walk them into your titles or Meta tags.

Stealing From Your Competitors

Stealing is not an offense—especially when done creatively. There are two ways to go about it. You can either decide to randomly enter keywords into a keyword tool or look for keywords that your competitors are using to rank high on google.

Optimizing Your Content for “Shareability”

Truth be told: Most content written online is vague and not worth sharing. Plus, content that doesn’t have shares (particularly backlinks) won’t rank high on google. Fortunately, you can still propel your content from “flat” to “peak”. Use link building techniques. Bank on backlinks.

The Bottom-Line

Retaining and getting new customers is not that easy. It takes dedication, effort, and huge investment. You have to employ concerted digital marketing efforts—including rolling out effective SEO strategies. The above SEO techniques are sure to help you nail more customers and even retain the existing ones. They are effective in customer acquisition.

If you need a good SEO agency to help you rank on page 1 then check out LondonSEO.io right here.

Image Credits: SEO from Rawpixel.com/Shutterstock

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