Design – SaveDelete https://savedelete.com Sun, 04 Aug 2019 17:27:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 Web Hosting Smarts: Tips To Keep In Mind Before Selecting Or Upgrading A Package https://savedelete.com/design/web-hosting-smarts-tips-to-keep-in-mind-before-selecting-or-upgrading-a-package/206008/ https://savedelete.com/design/web-hosting-smarts-tips-to-keep-in-mind-before-selecting-or-upgrading-a-package/206008/#respond Sun, 04 Aug 2019 17:27:10 +0000 https://savedelete.com/?p=206008 Web Hosting Smarts

There are nearly 340,000 website hosts worldwide, according to data from WebHosting.info. The sheer glut of options for website hosting services can confuse anyone, but it is a number that some need to sift through. After all, if you’re a business owner or a blogger, it’s smart to know possible web hosting options to pursue. So if you’re […]

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Web Hosting Smarts

There are nearly 340,000 website hosts worldwide, according to data from WebHosting.info. The sheer glut of options for website hosting services can confuse anyone, but it is a number that some need to sift through. After all, if you’re a business owner or a blogger, it’s smart to know possible web hosting options to pursue. So if you’re trying to decide what website host package to go with or scoping out upgrades, what should you keep in mind?

Market Leader Services

In any industry, there are clear leaders. In India, Net4 and HostGator are the two web hosts with the most clients, according to HostAdvice’s recent market report. Net4 provides data center and cloud hosting, as well as other services. Knowing about the services provided by market leaders helps you spot other hosts that can offer you the same things or what they may lack. Going through the offerings of market leaders gives you a stronger idea of what would be a reasonable amount to pay. These little points of wisdom can help give you an edge in your decision-making.

History Of Security Strength

If you are delving into an online representation of yourself or your business, you must know that your data is valuable. 76% of Indian businesses were hit by cyberattacks last year, according to security provider, Sophos. You need to take a look at the history of security strength of any web host service you’re considering. Much like the specialized JavaPipe protection infrastructure, the service you’re looking at needs to have a suitable infrastructure for admins. With this in place, you’ll be protected from DDoS attacks and have better servers, too.

Clarify Reasons To Upgrade

Prior to deciding to upgrade, you need to have solid and logical reasons to do so. The average web hosting upgrade costs about $10 to $15 per year, according to writer Jerry Low. He also says that it can cost significantly more depending on the package you choose, so you need to make sure that you have a good reason to upgrade. For example, increased web traffic and frequent site downtime are very good reasons to upgrade. It also helps you determine the services you need. So if the present host doesn’t give them, you can go and look for one that does.

Support Feedback Reputation

If you’ve got a website, you can reasonably expect some bugs or issues to crop up. When that happens, you need to make sure that you’ll have reliable support to fall back on. If you’re not quite sold on the testimonials online, try asking your personal network. You can also read up reliable tech publications for their recommendations. The last thing you need is to inadvertently sign up with a web host company with a terrible reputation regarding their support staff.

Since a web host is something that you actively choose, it falls to you to make sure your choice is a sound one. It helps if you can list the pros and cons of different hosting services that you’re looking at and take your time looking them over. With this approach, once you’ve made your choice, you have a reasonable service expectation and are ready to reap the benefits you’ve chosen.

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Flat Design vs Skeuomorphis https://savedelete.com/design/flat-design-vs-skeuomorphis/205825/ https://savedelete.com/design/flat-design-vs-skeuomorphis/205825/#respond Sat, 27 Jul 2019 14:59:57 +0000 https://savedelete.com/?p=205825 Flat Design vs Skeuomorphism

Today’s graphic design landscape is vast, and it’s still transforming. Various design trends make their mark while many of them are gone forever. In this arrival and departure of trend, the two design trends that make a lot of buzz are — flat design and skeuomorphism. These are the key factors that influence the efficiency […]

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Flat Design vs Skeuomorphism

Today’s graphic design landscape is vast, and it’s still transforming. Various design trends make their mark while many of them are gone forever. In this arrival and departure of trend, the two design trends that make a lot of buzz are — flat design and skeuomorphism.

These are the key factors that influence the efficiency of a UI (User Interface). It is the usability that originates from how it’s been designed. UI also refers to the overall user experience created out of its use via a Web, desktop and mobile app. In a couple of years, flat design and skeuomorphism have been in the silent battle with each other.

The more the technological advances were made, the fierce the battle between the two became. Designing user-friendly interfaces for ever-growing technology is a challenging process. But how would you make this complex tech persuasive for the common users? As you know, many designers (the ones who are into UI design) have favored other ways or gone with skeuomorphs.

Take for an example— Apple’s iOS. Here, the icon of the phone resembles the classic telephone receiver. Even, the email icon appears as a paper envelope. Here, it makes sense to say that we interact with the object but not in the form they are supposed to be.

Let’s start by understanding the flat design and skeuomorphism one-by-one.

understanding the flat design and skeuomorphism

Flat design

It is the most basic and minimalistic way of design that includes bright colors, clean lines, and flat or 2D illustration techniques. You can associate flat design with Windows 8. When you look closely, you find that the Windows having a user-focused interface with elements in a flat design.

The flat design approach doesn’t include many design choices. It often comes with solid colors as said earlier but with a few or zero details. As far as gradients and shades are concerned, it doesn’t have many choices as well.

It is considered the best design preference for navigating apps and usability. But it is often considered confusing as it pays less attention to detail. However, for a good design approach, you need to invest your time and effort. For example, if you don’t have time or expertise, you can use a logo maker for logo design in minutes. But for sharpness and attention to detail, you need to invest your time in strategizing all the steps, sketching, competitive logo analysis, and all.

For a logo icon, you need to focus on curves, edges, angles, and all the possible dimensions to come up with the right image.

Why use it?

A flat design pitches high on a raw functionality. It counters the manmade design elements for a basic design. You can get the example of flat design by looking at iOS and Microsoft interfaces. As this design approach focuses more on functionality, it makes the user experience more efficient and practical. The user focuses more on the purpose than the design of the app.

Benefits

Because the flat design focuses on simplicity, your mobile or web app with no gradients, drop shadows, and effects provide a clean and clear user experience. Also, it makes graphics load faster without any glitch.

As it comes with minimal aesthetics, it influences designers to take the hierarchy of the objects, buttons information, and color information more seriously.

When this concept gets into reality, you get a stunningly designed minimal aesthetic that guides the users easily to the desired product. 

Skeuomorphism

Skeuomorphism refers to realism design. It means the design that imitates real objects, shapes, shadows and more. It is like drawing an illustration that looks like a real image or 3D. Skeuomorphism suggests a particular theme for an application but it often comes too jumbled that impacts the functionality.

The design concept always comes with a green (which is seldom used these days) background. A designer can do it in the right way as it is very intuitive, but it always has a scope of improvement. Brands such as Apple decided to use modern design concepts that focus on functionality, not just the form.

Gradually, the use of Skeuomorphism is taking a halt due to the rise of more mobile devices. Nowadays, apps have to be more user-friendly, responsive and fast. The speed cannot be compromised. As usability and functionality are the core strength of an app, the flat design comes handy.

Why use Skeuomorphism?

When it comes to shape recognition, our brain takes the signals sent by our eyes and then translates it. The use of shadows, shades, and even details helps differentiate between a cube, ball or a cartoon box. Our brain is capable of naturally identifying the textures, depths, levels, and features.

Basically, Skeuomorphism is a bit more intuitive from the users’ point of view to use objects that are closer to reality. It trains the brain to identify the objects even with shallow details and shadows. As compared t flat design, it looks way more stylish.

Take for an example, Safari’s compass browser icon. It has a Skeuomorphic design. The Compass has drop shadows with a gradient that give it a three-dimensional look. It appears close to an actual compass.

Flat design vs. Skeuomorphism

Both the design approaches have their own benefits. Healthy use of these design aspects can help you get a clean and intuitive experience.

But the design philosophy, as well as process, favors a flat design concept. The Web is full of so much information. You, being a designer, have to highlight and find out what’s most important for a design’s perspective.

It should be clear, bold and shouldn’t get a snag with fancy design elements. Once you find out that part, you can decide the hierarchy of the design easily. Use both design aspects in moderation to achieve your design goals.

Conclusion

When designing an app or something else, it is essential to choose a style that best represents your business’ goals by conveying your content in the best way possible. Look into the pros and cons of both design styles to build an app relevant to your brand’s value.

Whether you go for a flat design or skeuomorphic design, keep usability and user experience in mind. Optimize the app well for the end users.

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Get Your Business Branding Right with These Easy Guidelines https://savedelete.com/design/get-your-business-branding-right-with-these-easy-guidelines/205656/ https://savedelete.com/design/get-your-business-branding-right-with-these-easy-guidelines/205656/#respond Fri, 19 Jul 2019 18:01:43 +0000 https://savedelete.com/?p=205656 Business Branding

Nowadays, business branding is not as difficult as it was before. You can create professional assets in no time with plenty of online design tools. This helps you avoid having to hire a design or marketing agency during your first year as a startup. These tools are also money-savers, so you can invest more in […]

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Business Branding

Nowadays, business branding is not as difficult as it was before. You can create professional assets in no time with plenty of online design tools. This helps you avoid having to hire a design or marketing agency during your first year as a startup. These tools are also money-savers, so you can invest more in your MVP (Minimum Viable Product) research.

It’s not really about the money when trying to get your brand right, the important thing is to know what you’re doing and why. A brand is not only your logo but rather all the pieces that your business uses to communicate with its market, from stationery to publicity. It’s the whole impression you project. The importance of branding becomes relevant when someone recommends you because they remembered your brand even if they aren’t actually your clients. What happens here is that they recalled a problem and associated it with your solution (your product or service), and that is because you correctly communicated what you do in that industry through your brand. Being on people’s minds is a major win.

Are you ready to spend just the right amount of time creating your brand? Just follow these easy business branding guidelines and by the end of this post, you’ll know:

  • How to create your brand’s story and your pitch.
  • How to create your color palette & fonts so you can unify your designs.
  • How to use your tone of communication for your written pieces.
  • How to create a logo on an online platform.

Start with Your Business Storytelling

Let’s begin with creating a great story around your new business brand. You need a good story for when people come up to you and ask, “How did you ever come up with this idea?” Stick to the facts, but you need to also make it more beautiful and enjoyable. People will remember a good story more easily than random facts. And that is your goal, to be on people’s minds.

There are a set of tips you can follow to do different research, and once you have all the information, put a story together.

Research Based on the Name

Ask yourself why you chose that name for your business and what it means. You can do further research, if, for example, the name refers to something like a precious rock. Look into what the meaning of it is in other cultures, etc.

Take into Consideration Your Mission and Values

Write down your mission and make a list of your values. Make sure your mission fits into one sentence and pick out at least three of your most meaningful values and write down their meaning.

Know Your Market’s Needs

Describe in one sentence the solution you are giving to your market. In other words, write down the most important thing they need from you and the experience around it when they receive your solution.

Analyze Your Competition

You don’t want to do precisely the same thing as your competition, but you do need to learn the language they use since you are part of the same market. You can get some hints by analyzing their website, social media publications, or their newsletters. Answer the question: what are they talking about?

Ok, now you have a lot of information written down about your business, so it’s time to start connecting the dots. Create a story that has some real facts about your business and its name, some inspiring ideas from your mission and values, and close your story with how your business will make a difference in your clients’ lives. Make it interesting and practice it out loud. From now this story will be your pitch every time you share it with friends, business people, media, etc.

Create a Mood Board for Your Brand

This is my favorite part of creating a brand because you can choose anything you like that reminds you of your brand’s essence without overthinking it too much just yet. Using images will give you the first glimpse at the look & feel of it. Making a mood board can also bring you inspiration for the look of your workspace or for your printed stationery. My recommendation here is to use Pinterest since it’s online, you can access it at any time, and you can even share it with team members. Pin all those images that remind you of your business, from animals to fabrics, textures or anything else you can think of.

Now, this is what you need to identify in your board to keep creating your brand:

Your Brand’s Color Palette

Select your favorite image according to the colors you would like for your brand. You can make it with coolors.co by just uploading the image and it will throw back some colors with hex numbers.

Your Brand’s Totem

This is a symbol that represents your brand, and it will also be a reminder of the spirit of it. It can be an animal, a character, a person, anything.


Your Brand Style

Select the textures that will be part of your shop’s decoration or the inspiration for your prints. Choose different elements.

Define the Colors and Fonts for Your Logo

Before creating your own logo, I recommend analyzing the logos of your competitors. We looked at how they are communicating with the market, but this time pay attention to details. By doing this you can also have logo design ideas for yourself. You will be aware of the colors being used, fonts, and graphic styles in your industry. Save all of your competitors’ logos and paste them in one same document. I’ll tell you ahead in this post what else will we do with this document. This is another way of understanding what the market expects to see in your industry, but this doesn’t mean you have to be exactly the same as them.

Select Your Logo’s Colors

From the palette you made before, select at least 3 colors you wish to see in your logo. For a better understanding of why you chose them, write down the meaning of each color after researching the psychology of color and add in your personal explanation.

Select Your Logo and Publicity’s Font

You can explore all the font options on Google Fonts. These are classified by 4 different types. According to the font you select your brand will express the following concepts:

Serif: These are the fonts that have a small line attached to the end of a letter. They tend to look classy, elegant, and serious.

San Serif: These don’t have a serif at the end of the letter. They look minimalist and simple.

Script: These are based on handwritten or calligraphy styles. They tend to be decorative, and you must be careful if you use them. Not everybody may be able to understand this type of font.

Decorative: These aren’t made for logos, but you can use them in publicity or other written and printed applications.

It’s Time to Make Your Business Logo

There are many online tools you can create your logo with, like this Logo Maker. Once you know what you want to express in your logo, just choose the elements that represent your idea. With a logo maker you can usually select:

Different Graphic Styles

These are icons, illustrations, or capital letters. You will find detailed figures to a minimalist style.

Variety of Fonts

According to the template you choose, it will have the perfect font that you can apply. The most recommended are serif and san serif style.

Customize Your Colors

You will able to apply your color palette with the hex number of your color choices.

Download Your Logo

Once your logo looks according to your idea, download it. If it gives you the option of a PDF, make sure to download that version since it will be on high resolution.

Now that your logo is ready, you can add your logo to the page you made before with all of your competitors’ logos. What do you think about the work you did around your logo? Does it look like part of the industry? Does it stand out?

This visualization moment is exciting because there it is, you officially have a logo!

How to Create Your Business Branding

Now that you have your logo design, it’s time to apply it on different pieces that will be part of your brand. They all must use the same colors, images, styles, and fonts. The goal here is that whenever they see some printed or digital graphics related to your business, they must be recognizable. So here are some tips for that.

The Tone of Communication

How are you going to speak to your clients? It can be friendly, respectful, or formal. You decide, but you must use the same tone of communication on everything. Also, make sure to have an emotion added like cheerful, inspirational, or happy according to how you want to be perceived.

Printed Communication

This means that in advertisements in magazines, flyers, catalogs, and posters you must make sure the image style is the same on everything. This doesn’t mean it has to be the same exact image. For example, if you focus on using landscapes as backgrounds, make sure you always use the same style of landscapes. Another important piece of your brand is your stationery. There are many design templates for these items, like business card makers and flyer templates. You can customize them with online design tools. Make sure you use your brand’s color palette.

Assure Your Business Brand Is a Success

Now you know how to improve your business storytelling and you have the tools to make your business logo easily with a logo creator. With all the research you did before you will be able to build a reliable brand. My last tip is to make sure you are on the right track. Ask at least three people that have nothing to do with your business what they think of your logo or your brand design. Pay attention to their answer and make changes if necessary. Now the real success of any business comes from being aware that your visual communication supports the quality of your product or service. If it doesn’t, your branding efforts will be useless. What you show to your clients is what you must give. Spend your time double-checking your business’ quality and don’t complicate your time on design. Use online design tools to create all your branding assets quickly.

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The keys to designing effective offline marketing tools https://savedelete.com/design/the-keys-to-designing-effective-offline-marketing-tools/205028/ https://savedelete.com/design/the-keys-to-designing-effective-offline-marketing-tools/205028/#respond Sat, 29 Jun 2019 03:30:31 +0000 https://savedelete.com/?p=205028 offline marketing tools

Offline marketing tools are still a highly effective way of promotion – in an increasingly digital world, it’s important to remember that there is still a lot to love about more traditional marketing methods such as brochures, flyers, posters, and banners. But how do you go about designing them effectively? There are a number of […]

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offline marketing tools

Offline marketing tools are still a highly effective way of promotion – in an increasingly digital world, it’s important to remember that there is still a lot to love about more traditional marketing methods such as brochures, flyers, posters, and banners.

But how do you go about designing them effectively? There are a number of different brochure and flyer ideas you can take on board – but what are the core principles of designing offline marketing materials you should always remember?

Choose simplicity

When it comes to all manners of design, less is always more. This is particularly true when you’re designing a brochure, flyer, or poster. Remember that most people will only have a few seconds to glance at the design, so you want to be able to make the best possible impact that you in can in that short space of time.

Confusing, convoluted designs are simply going to confuse potential customers. In a moments’ glance, a person needs to be able to see who you are, what you do, and what you’re promoting via the flyer. If that’s not possible, your design is too complicated and you need to simplify it.

Unified branding

The key to all marketing materials, whether online or offline is that you need to display a cohesive brand identity. This means that your logo, your typeface, your font, and your tone of voice all need to be unified. They don’t always need to be identical, but a person looking at the flyer needs to be able to identify your business quickly.

This is where understanding what sort of typefaces are the easiest to read and how to make your logo stand out is going to be the most helpful. Consider the right tone of voice for your brand, your customers, and your niche – do you want to be more formal and proper? Or are you better suited with a more informal style of communication?

Colour matters

Colour is one of the primary things that will attract attention to your marketing materials, so pick your colours wisely. Be wary, however, that you don’t simply go for impact and attention at the cost of legibility. Shocking pink, neon yellow, and lime green may all be eye-catching, but they don’t make it very easy to read your copy.

Does your business have a colour scheme? It’s worth considering – not only does it help with brand identification, but it also means there’s one less decision you have to make when it comes to choosing the appropriate colours for your marketing materials. Think, for example, the white, red, and black of Coca-Cola – it’s always identifiable.

Test your ideas

The key to designing effective offline marketing materials is to be able to make mistakes and consistently learn what works and what doesn’t. Sometimes you can only do this through trial and error. Fortunately online printing has become so affordable and convenient that it’s easier than ever for a business to hone their offline marketing materials.

It’s an investment that’s always worth making.

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Understanding the Fastest and Easiest Animation Technique https://savedelete.com/design/understanding-the-fastest-and-easiest-animation-technique/205022/ https://savedelete.com/design/understanding-the-fastest-and-easiest-animation-technique/205022/#respond Tue, 18 Jun 2019 17:53:54 +0000 https://savedelete.com/?p=205022 Animation

Many people seek ways and techniques to animate faster and easier, especially freelancers who want to deliver quality services while they reduce working time. If you are reading this, you are most likely among the league of doers. So, without much ado, let’s get down to the brass tacks. Plan Like every other creative, the […]

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Animation

Many people seek ways and techniques to animate faster and easier, especially freelancers who want to deliver quality services while they reduce working time. If you are reading this, you are most likely among the league of doers. So, without much ado, let’s get down to the brass tacks.

Plan

Like every other creative, the importance of planning and prior evaluation of what needs to be cannot be deemphasized in animation. Planning saves you the frustration of having to repeat your designing or development processes; neither would you feel stranded after you have begun working. Putting your ideation process forward saves you a lot of stress and time; when you ideate before you begin animating, your thoughts flow freely and your development cum designing processes would follow a laid-out plan. Hold-ups are common and usual in instances where you animate directly from your mind, for each process. During planning, make notes, imagine, observe, and be conscious of timing.

Learn Quick keys

Quick keys, also known as shortcuts (keys), depend on your animator program of choice, of course.  Nevertheless, these keys are life and time savers. You can check online for the quick keys of your animator. There would be loads of contents staring at you. They make your work fast and smart.

Use an Animator

A number of animator tools are available to help you to develop or select some elements or objects that can be featured in your work. For example, using SVG animation allows you to select an object, design, label, or other things that you can feature in your animation project. Animators are the real MVPs; you can select from the vast wealth of animation options, add your own modification and export it to your timeline. It saves you the time of having to create some things from scratch.

Use Software Extensions

Many of the animation programs available have extensions. They help to keep the moment of your workflow. For instance, Flash/Animate CC has its extension known as Tween2Keys and others. These extensions help when you to further the applications of a program such as doubling effect or to create a walk cycle or move something from a point to another. Extensions help to decrease manual efforts, which are usually time-consuming and can be unstable or discontinuous. Some extensions generate thumbnails for character packs at different positions and movements. You can pin those thumbnails on your timeline as new keyframes when such positions are needed to be recreated.

Reuse poses from previous works

If you really want to save a chunk of time, then you have to be smart about reusing poses, sequences, effects, and objects from previous works. Not just poses, you can copy effects and reuse them with the inclusion of a new background, design, poster, etc. You don’t have to reuse a whole sequence, just bits of it would get you ahead of the overall animation time. You speed up the modification of previous works by adding animation objects and options from SVG animator. This was Disney’s secret for many years; who says you can’t adopt it?

Image credit: Animation via Chaosamran_Studio/Shutterstock

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Best practices of web design and development https://savedelete.com/design/best-practices-of-web-design-and-development/205015/ https://savedelete.com/design/best-practices-of-web-design-and-development/205015/#respond Tue, 18 Jun 2019 17:37:18 +0000 https://savedelete.com/?p=205015 Best practices of web design and development_1

Web design and development are constantly changing as while some coding languages become popular, some fade out. In today’s global marketplace, having a digital presence is essential. Yet, it is also vital to have a website that is optimized, functional, and interactive to capitalize on opportunity and captivate real, live, human readers.  Unfortunately, in the […]

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Best practices of web design and development_1

Web design and development are constantly changing as while some coding languages become popular, some fade out. In today’s global marketplace, having a digital presence is essential. Yet, it is also vital to have a website that is optimized, functional, and interactive to capitalize on opportunity and captivate real, live, human readers.  Unfortunately, in the online world there can be found a multitude of poor website designs that miss both the technical and content mark. Even worse is that some clients and developers alike are continuously contributing to this in equal measure. So, it is time to end the cycle of all-surface-no-substance websites and create trendy, functional, and interactive websites.

Understand your client’s expectations

Clients sometimes come with unrealistic expectations which can doom a website to fail even before the design process begins. They usually have limited knowledge of what a functional website can deliver to its visitors and how it should look like. They also rarely understand that going beyond the esthetics can build success rather than solely focusing on the appealing interface.

A good-looking website doesn’t necessarily mean that it is functional and user-friendly. Thus, clients must find a dedicated development team that will offer them a website that is engaging, offers a dynamic user experience, and that is visually appealing.

Both you and your clients must work together on figuring out your unique point of view when it comes to the functionality of the website and its appeal. The client must understand that effective intuitive website design is complicated and more expensive, but the return is well worth the investment. On the other hand, as a developer, you have to accept projects that have all the necessary digital marketing functions to elevate both owner and user experience.

Simplify the navigation

Best practices of web design and development_3

One of the top priorities of a web developer is to create a website that is easy to navigate by its visitors. All visitors access a website for a certain reason, be it to buy something, to get more information, or see what you have to offer. Thus, it shouldn’t be difficult to find what they are looking for on your site because if they can’t figure out quickly how to do it, they will most likely leave. The enormous number of websites existing on the internet creates a great competition, so no visitor will have a reason to put up with complex site navigation where they can find what they need somewhere else.

To simplify the navigation, you don’t have to reinvent the wheel. In fact, you should stick with the standard format and add something new if you want some innovation. For example, most of the websites have the main navigation menu positioned at the top of each page. Thus, if you place it somewhere different, your visitors will be confused and lose their patience while trying to find it. Since the menu is a major navigation gateway, complex design and navigations will take them longer to find what they need. Also, the menu should contain few options because limited choices can lead to higher conversions.

Consider mobile browsing

Best practices of web design and development_2

Almost everybody has a smartphone in their pockets right now and they use it far more frequently than they use their laptops or computers. Mobile internet traffic has officially surpassed desktop usage and is a trend that continues to rise. Thus, optimizing your design for mobile devices is a must since mobile browsing is becoming the new normal.  Creating a mobile-friendly website is one of the most essential aspects to work on to fulfill the goal of establishing a strong online presence. A mobile-friendly website includes exactly the same content and information on any device you access it on but the way it is displayed changes depending on the size of the device screen.

It is also advisable not to use flash since neither Android nor iOS devices support flash. Moreover, flash is bad for SEO and can slow down a page’s load time. Thus, if you use it, your mobile users will simply be left out.

Another tip for creating a mobile-friendly website is to use large font sizes because reading on small screens is much harder than in front of a computer. It is best to stick with standard fonts that are easy to read and won’t slow down how long it takes for the website to load.

Include chatbots

Conversational chatbots are certainly a new trend which has become a necessity for enterprise businesses to nurture relationships with customers and increase customer satisfaction. The incorporation of chatbots into your website will make it more interactive and user-friendly by ensuring good communication with your customers or visitors.  You can create a powerful chatbot by implementing AI, natural language processing and automation.

Include social media networking

Best practices of web design and development_4

Many enterprises think of their website as being the center of their online presence, but, in fact, more and more consumers use social media platforms as a starting point to find and access information about the products or promotions of the brands they prefer. Thus, web designers integrate all relevant social media platforms into their website design to allow visitors to access these social media platforms directly from the website itself and vice versa. Place social media icons for Facebook, Twitter, Google+, Pinterest, YouTube, etc. in the place with good visibility on your website such as the header or the footer.

Provide strong security

On-site security is the most essential aspects to work on while developing or designing a website. Effective security and privacy protocols such as basic security checks are extremely crucial to ensure that all information and data integrated into your website won’t be compromised at any costs. Countless websites are compromised every day due to outdated and insecure software, thus your website must be updated as soon as a new plugin or CMS version is available. For websites that run multiple users or logins, it is crucial for every user to have the appropriate permission for the job they need to complete on the website.

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7 Vital Steps to follow to get Maximum ROI with your next Website Redesign Project https://savedelete.com/design/7-vital-steps-to-follow-to-get-maximum-roi-with-your-next-website-redesign-project/204883/ https://savedelete.com/design/7-vital-steps-to-follow-to-get-maximum-roi-with-your-next-website-redesign-project/204883/#respond Wed, 12 Jun 2019 17:41:56 +0000 https://savedelete.com/?p=204883 Website Redesign

Today the opportunity cost of settling for a mediocre or below average website as compared to your competition can be significant. Research has shown that a prospects chance of doing business with your brand is highly influenced by their interactions with your website or application. Regardless of the size of your company you need to […]

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Website Redesign

Today the opportunity cost of settling for a mediocre or below average website as compared to your competition can be significant. Research has shown that a prospects chance of doing business with your brand is highly influenced by their interactions with your website or application. Regardless of the size of your company you need to be strategic about the process of redesign to ensure that you do not waste your time and money and more importantly that you get the maximum return from your website or application redesign. In this article, I will outline the mindset and vital steps that are necessary to ensure that your redesign project is a success and how you can get a 2, 3 and even a 10 fold return on your website redesign investment.

But before we get into the details of how you can get max ROI from your Toronto website redesign company, let’s find out if you even need to do a redesign? How can you know whether your website is leaving money on the table and is in need of a redesign? It’s possible that your website on the surface works fine and passes all the usability testing and yet you still observe some underlying problems.

See if any of this sounds familiar.

  • High bounce rates: people come but leave as soon as they arrive
  • Low conversion rates: you’re getting the right amount of traffic but a very low percentage of your traffic is actually buying your product or service
  • Low engagement with your content: not enough visitors are turning into leads
  • One of many: there is very little differentiation between your product or services and your competitors’ products and services

If you answered yes to any of the above problems then a Toronto website design Company is necessary. OK so now that you have established that a website redesign is needed then how do you ensure that you get maximum ROI for this venture?

The first step in getting maximum ROI on your website redesign starts with your mindset. To get maximum return on your website redesign investment (ROI) you need to view your website redesign as an investment. We propose that a website above anything else is an investment and, therefore, the decision process for redesigning a website or application should be subject to the same level of discipline when evaluating any other type of investments (employee hire, office equipment, etc). The underlying objective for your website redesign project should be whether or not your investment will yield a desirable return (ROI).

To get maximum return on your website redesign investment (ROI) you need to view your website redesign as an investment.

Based on my experience one of the biggest reasons why a lot of website or application redesigns fail is because of executives in those companies view their digital product and the team who design and build them as part of the cost, and not as an investment. Yet from my experience, one of the best investment opportunities today that consistently yields the highest returns is an effective website redesign, provided that your business is solving a problem in high demand and that you have the right solution for that problem. It is not uncommon to see returns of 300%, 500%, and even 1000% from a well-executed website redesign investment. To give these numbers some context Warren Buffet who is one of the most successful investors in private equity (stocks) is happy with a 20% return per annum. Investing in the Toronto real estate yields an average of 8% return per annum.

So let’s dive in and look at the principles for planning for a website redesign for maximum ROI.

Here are the main topics I will be discussing.

  • Analyze what is working and what’s not
  • Establish your business goals
  • Know your customers
  • Study your competition
  • Review & Optimize your content
  • Devise a website Strategy
  • Test, Learn, Repeat

Analyze what is working and what’s not

You already have an idea of some of the issues with your current site but don’t make any assumptions, in web redesign project done-well opinions are a dime a dozen. Don’t ever base your redesign decisions based on what you or someone in your company thinks or assumes needs changing or what is trending or what not — let the data be your guide. Start Google Analytics or Crazy Egg or whatever analytic tool of your choice is, to see what the data reveal about your website problem areas. Look at where your traffic is coming from and what your most visited pages are. What pages have high bounce rates? Use heat maps and user interviews & recordings to find out how users are behaving with your site. Using these tools will give you ideas of what pages need to redesign the most and also where you need to revise, add or delete any existing content. The three metrics to use when analyzing your old site are business goals metrics, user goals metrics, and site metrics.

Another tactic you should use is Surveys and questionnaires or polls from your current user base to find out usability and user metric issues directly from your audience. Pick up the phone and call them and do whatever you can to speak to your current audience directly and find out what are some of the issues they are having with your website.

Make a list of everything that is working and is not working. Prioritize the items that are not working based on which will have the most impact on your business and move those items to the top of the to-do-list. Make sure that you move the items that are currently working to a do-not-tamper list.

Establish your business goals

Ask the right questions here. What are you trying to accomplish with your website? How can you use your website to achieve business goals? Some examples of answers could be:

  • Increase sales
  • Generate Leads
  • Reduce support costs
  • Increase customer loyalty
  • Support sales team

The design and usability of the website or app should serve your business goal. The key takeaway here is that a website redesign is not about making the site look prettier or more trendy but really how you can make it function better to serve your business goals better. Knowing what your goals are upfront will guide the entire redesign team to focus on the right areas that will impact your business the most. Ultimately you establish early on that the success or failure of your redesign is determined by your customers and not you.

Know your audience

Identify your dream customer. Pareto’s principle states that 20% of your customers represent 80% of your revenue. Define your best customers (20%) but go beyond rudimentary data like age, gender, and location, you must know them intimately. You need to uncover your best customer’s deepest desires and fears, what their hopes are and what their wishes are. Get beyond the obvious and work out how your audience thinks, feels and acts. As your products or services evolve then so should your messaging to address your user needs. As Robert Collier said… ‘‘Enter the conversation already taking place in the customer’s mind’’.

Once you define your best customer then create buyer personas and base your design decisions around what would appeal to your targeted demographic.

Study your competition

Keep your customers close but your competition closer, or something like that! But seriously write down your top 5 competitors names and then do a deep dive into their websites. Make notes of all the things they are doing right. Are there any areas where you can do better than them? You don’t need to be the best you just need to be better than your competition! I also recommend that you expand your analysis to verticals and companies that are NOT your direct competition but can serve as an inspiration to give you ideas on innovative solutions for your business and potentially out-smart your competition.

Review & Optimize your content

Go through your content and identify areas where you need to update your content to speak better to your power customer (that 20%). Perhaps you need to remove and archive content that is not relevant anymore and maybe write new content for new sections to better drive your business goals. Remember: form follows function, and in this context form is content. Your design should follow your content and not the other way around. This is also a good opportunity to make sure that your content is optimized for search engines.

Devise a website Strategy

Having a website strategy is the most critical step in a successful Toronto web redesign project. If you don’t have a site strategy then it doesn’t really matter whatever else you do — you will never get to your destination if you don’t know where you’re going! Your website strategy is your company rally call. It’s what will bind your vision and purpose together and help everyone else on your team to contribute to your cause with purpose. Please note that a site strategy is not be confused with objectives. Objectives are goals and strategies are the means to achieve your objectives.

Test, Launch, Learn, Repeat

The internet and user behaviour is constantly evolving and changing. On top of that, you have the fast pace of change in technology which brings new opportunities and opens new channels which you need to adapt to or get left behind. You should be viewing your website as a long-term initiative. You should test your site pre-launch and use the feedback to make tweaks for your first launch, but once the site is launched, keep up-to-date with your customers via user testing and customer feedback. Adjust and evolve your site using A/B testing and continuously improve your site engagement and performance, if you do take these you are sure to reap handsome returns unlike any other investment out there.


If you need help with your website redesign project please feel to book a one-hour free consultation with me on my Toronto WordPress Company website: Epic Design. After our call, I will provide you with a free audit of your current site with actionable items that you can implement right away.

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Conversion Cheats – Three laws to make your website work for you https://savedelete.com/design/conversion-cheats-three-laws-to-make-your-website-work-for-you/204747/ https://savedelete.com/design/conversion-cheats-three-laws-to-make-your-website-work-for-you/204747/#respond Tue, 04 Jun 2019 19:49:27 +0000 https://savedelete.com/?p=204747 web design

Conversions on websites vary dramatically. A Ugandan short film producer looking for views on their embedded magnum opus. A Finnish leisure centre wanting survey replies on their plans for their gym expansion. An Islamic charity in the thick of Ramadan wanting their UK faithful to use their Zakat calculator. Whatever the requirement is, conversions are […]

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web design

Conversions on websites vary dramatically. A Ugandan short film producer looking for views on their embedded magnum opus. A Finnish leisure centre wanting survey replies on their plans for their gym expansion. An Islamic charity in the thick of Ramadan wanting their UK faithful to use their Zakat calculator. Whatever the requirement is, conversions are an essential part of your online presence, and if you want them to happen, you need to know the rules of behaviour, psychology, and ergonomics that come together and make people click.

Hick’s Law

Choice has often been described as a monster, consuming too much of our time for not enough gains. In the case of web design, too much choice will consume your conversions. Hick’s law, named for British psychologist William Edmund Hick, states that the more choices you give someone, the longer they will take to come to a decision.

On the face of it, that may seem obvious, and W.E. Hick did go further in his analysis, examining the logarithmic relationship between the trends, but one study found something even more concerning for web designers.

In 2000, behavioural psychologists Sheena Iyengar and Mark Lepper found that when they gave one group of people people a display of jams with 24 varieties, and a second group a display with only six varieties, the people in the first group were only one tenth as likely to buy anything at all than those in the second group.

The conclusion is clear. Too much choice is overwhelming. Something we need to remember in our web design processes. Filling the page with links and buttons and widgets is not only confusing, it is dissuading. Potential customers are far less likely to convert when bombarded with so many options. Keep the design simple, with negative space framing everything, and conversions become much more likely

Fitt’s Law

While we might like to think otherwise, the following is statement is frustratingly and crudely true. Size does matter. When it comes to web design and optimising our sites for conversions, we need to understand this principle in full or else our digital presences may as well be URL ghosts in the ether.

Fitt’s law is a behavioural and ergonomic principle that has been understood as far back as 1954 by American psychologist Paul Morris Fitts. Despite its age predating the world wide web by several decades, it is still very much relevant to our industry today. Fitt’s law states that the time it takes to make a decision – specifically to point to and press a button either digitally or in the physical world – depends on the ratio between two factors. The distance between the pointer and the button, and the surface area of the button itself.

The implications of Fitts law for conversion design is clear. The bigger the button, the more bang for your buck. This is not an untested hypothesis. Hyundai saw a 62% increase in test drive booking and brochure downloads when they dramatically increased the size of their buttons for these options on their pages. The London luxury hotel Vineyard saw a jump of almost a third in bookings when they increased the size of their “Book Online” button. The 2012 Obama for America Campaign saw a 22% drop in unsubscription to their email list when they shrunk the link text and buried it in other words.

If you want visitors to your website to convert, make the button to do so as big and clear as is possible within reason.

The Rule of Thirds

web designers

Design principles from photography, television, painting composition, and generally speaking art more widely, also apply to the much newer and more overtly commercial principles of web design. Good design is something needed in every field, and when it is applied right, it can lead to many more conversions. In this case, the rule of importance is the rule of thirds.

When composing a photograph, a scene shot, or any other image, a three by three grid overlay is an excellent guideline to make it clear where major elements should be placed. This is why you will rarely see the horizon in a landscape drawing bisect the very middle of the frame. The line will usually fall where the lowest third ends and the middle one begins, or somewhere close by. In the same way, major vertical elements will be off to one side or the other, rather than in the middle.

This brings up the important point for web designers behind this rule. The places that get the most attention are where the lines intersect. The human eye is naturally drawn to these points on the screen, which is why in interviews or film scenes that end up close up, the character’s eyes will be right where the top horizontal third line crosses either the furthest left or right vertical and the middle one.

If you want to take advantage of natural design principles and make conversion links the first thing your page viewers are drawn to, use the rule of thirds.

Whatever services you are offering, whatever form your conversions take, you need people to take that leap. To get them to press that button, click that link, or make that purchase, follow the laws of design and your site can take you far further than you might otherwise have thought.

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Creating a Sustainable Advantage with UX and Design https://savedelete.com/design/creating-a-sustainable-advantage-with-ux-and-design/204355/ https://savedelete.com/design/creating-a-sustainable-advantage-with-ux-and-design/204355/#respond Wed, 22 May 2019 18:51:48 +0000 https://savedelete.com/?p=204355 design

The decisions people make during the design process can be quite baffling at times. Constantly pondering these mistakes can certainly feel like a curse when you’ve gained considerable experience within the user experience (UX) industry. UX and design create a powerful combination of form and function. As you compete for a place within the market, […]

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design

The decisions people make during the design process can be quite baffling at times. Constantly pondering these mistakes can certainly feel like a curse when you’ve gained considerable experience within the user experience (UX) industry.

UX and design create a powerful combination of form and function. As you compete for a place within the market, putting an emphasis on design can certainly help you propel your software development company forward. Having useful products and services no longer cut it. Rather, they have to be holistic, connected, and pleasing to use.

How UX and Design Propels Growth

Many companies are now investing in building user experience design to propel growth and help them stay ahead of their competition. Here are a few reasons why and how UX and design give companies a competitive edge:

Improves the market fit of offerings. Products and services created through thorough user research and study are more resilient in the market.

Promotes a bias towards innovation. Great design and experience require constant reinvention, which in turn promotes innovation.

Creates systems of experience, not products. Patterns and inconsistencies in various business processes are easy to observe once you take a look at the whole instead of individual products and services.

Resonates emotionally with customers. Customers stay engaged with intuitive, visually-pleasing interfaces instead of the utilitarian when using digital tools.

Integrating Design and UX into Your Core Strategy

Invest in Building User Research Capability

To facilitate a shift towards becoming more user and design-centric, it is important that you invest in improving your user or customer research capabilities. Building an understanding, not just on a personal level, but throughout your organization is paramount. However, individuals involved in the research should not be the only touchpoints. Rather, everyone inside the organization should have some exposure to real customer pain points and experiences, even if it is the UX research group leading the charge on spreading awareness throughout the organization.

Executive Representation for Design and Customers

Top-level executive sponsorship and support is one of the key determining factors in ensuring the success of integrating design into an organization. When you have this kind of support, it becomes a signal to the organization that design is important, which helps forge a clear path for the organization. With this type of sponsorship, it is important that the executive is able to represent both design and the customers, e.g. a Chief Digital Officer or a Chief Customer Officer. Of course, the position doesn’t have to come with those titles. But it is of utmost importance that a person high up enough within the organization has real decision-making authority to affect change.

Reduce the Personal Cost of Curiosity and Experimentation

Having a focus on design can drive innovation. However, innovations often die outside of the incubator where they often thrive. But exploration is necessary in order to build a strong, design-focused organization. For this, you must create a culture where exploration, as well as experimentation,  is not only safe but also encourage. That way, innovations flourish.

Embed Designers and Design-Thinkers across the Organization

Design often becomes just an afterthought for some organizations. For others, it functions merely as a service to other cogs in the organizational machine. But it is never really considered a driving course. But to take full advantage of your investment in design, you must make sure those fully committed to design are embedded in various facets across the organization. Incorporating design and design-thinking talent across different areas in the company ensures your teams will prioritize, operate, and deliver based on design.

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How to Hire A Graphic Designer https://savedelete.com/design/how-to-hire-a-graphic-designer/204353/ https://savedelete.com/design/how-to-hire-a-graphic-designer/204353/#respond Wed, 22 May 2019 18:48:37 +0000 https://savedelete.com/?p=204353 designer

If you are looking for a web design agency or an independent graphic designer, it is essential to know how to pick the right one. Freelancers and agencies may list the same skills and qualities, and this makes it hard for you to choose. These are some critical points to remember. Web Developers or Graphic […]

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designer

If you are looking for a web design agency or an independent graphic designer, it is essential to know how to pick the right one. Freelancers and agencies may list the same skills and qualities, and this makes it hard for you to choose. These are some critical points to remember.

Web Developers or Graphic Designers

Most web designers specialize in coding or graphics, and some specialize in both areas. Whenever possible, it is ideal to hire an individual or a web design agency that handles both instead of two different candidates. This is especially true if you need someone to both design and set up your website. It will save you time and may save you money. In some cases, you may only need one specialty. For example, if you only need some ad banners or a brand logo designed, a graphic designer could help. If you have your designs already and only need someone to set up a new website with your existing graphics, a web designer or developer will suffice. Someone who is classified as a coder or developer can help you design nearly any type of website with sophisticated features. As you sift through bids, resumes or interview notes, look for someone who has good references or ratings, quick response times, a clear understanding of your project and a portfolio to prove experience.

Cost Planning

Keep in mind that you usually get what you pay for. Experienced designers have more skills or tools and higher rates. However, you may see poor quality with a cheap fixed rate or an inexperienced designer. Also, ask about revisions. It is better to choose someone who will allow you up to three change requests if you are not satisfied with the first outcome.  Ask for rates from a few experienced and highly rated designers, and you can choose the one who offers you an ideal rate with agreeable terms about change requests and a completion time frame. Expect to pay at least $60 to $120 per hour for an experienced designer in the United States or at least $40 per hour for one from a developing country. Inexperienced designers in the United States usually charge between $25 and $35 per hour. For fixed costs, do some research to see what others pay for web design services. You may spend between $100 and $2,000 for a logo from a sound designer, and you may pay between $100 and $450 for a high-quality ad banner. If you work with a foreign designer, do it through a third-party platform that utilizes user reviews to keep artists accountable.

The Process

First, set your budget. Next, develop a clear and detailed description of what you want in the project. Specify likes, dislikes, necessities, and visual requirements. Set a deadline. Post the job, screen your applicants and choose two or three candidates. Make your final decision based on factors such as communication, experience, and previous ratings or references.

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Do’s And Don’ts When Designing Ads https://savedelete.com/design/dos-and-donts-when-designing-ads/204284/ https://savedelete.com/design/dos-and-donts-when-designing-ads/204284/#respond Sat, 18 May 2019 16:15:23 +0000 https://savedelete.com/?p=204284 Designing Ads

Smart and successful ad designs require way more than just talent. It needs discipline. You might have managed to come up with an extremely creative ad idea, however, if it lacks a clear, distinct message attached to it, that’s relevant to your target audience, accompanied by a call-to-action, then it’s highly likely for the ad […]

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Designing Ads

Smart and successful ad designs require way more than just talent. It needs discipline. You might have managed to come up with an extremely creative ad idea, however, if it lacks a clear, distinct message attached to it, that’s relevant to your target audience, accompanied by a call-to-action, then it’s highly likely for the ad to miss its mark. Anyway, advertising, in general, is way more than just mere brand functions. It has become an extremely valuable skill. Furthermore, each form of advertising has its own unique impact. Let’s take a look at the few do’s and dont’s when designing ads.

What You Should Do:

1. Know Your Target Clientele

Most companies only have big picture views of the target audience they desire to reach. Okay, this may be ideal at the beginning, however, it’ll pay when you start refining the understanding you have of prospective customers. This includes things like, what age bracket you intend to reach? Are your prospects in school, working or retired? And so and so forth.

2. Avoid Being A Follower

Coming up with your own unique ad design isn’t hard these days. Even non-creatives can use Canva because of its intuitive user experience to create original ads. All you need to do is start by simply learning how to login to canva itself. Collaboration and graphic design tools such as these will allow you to come up with your own personal designs from scratch. So many ad managers get too involved with what their competitor is doing assuming they’re much smarter than they are when that’s often not the case. Mind your business and get your own distinctive brand.

3. Be Consistent

Yes, being unpredictable can sometimes prove to be very impactful, however, strong followings are usually built through consistency. By having a consistent voice and a singular purpose, you help increase both customer loyalty as well as brand recognition. Stick to the mission and vision of your business, be a little patient and soon people will notice

What You Shouldn’t Do

1. Lacking A Call-to-Action

Social media users have become accustomed to calls-to-action and the reason they’re still quickly rising in popularity is that they work. All the communication shared with your audience should be focused on building customer relationships and then, ultimately, moving those relationships down your conversion funnel. When the ad campaign ends, ensure that your target audience knows exactly what to do next.

2. Jumping On Every Fad That Comes Your Way

Many ad gimmicks have both easily come and just as easily gone. How many of them really managed to help the brands that made use of them? We’re sure it’s not as many as you’d think. Anyway, just because a practice, fad or tool is creating some heavy buzz around does not mean you should jump on it immediately. Scrutinize these new exciting tactics and find out whether they’ll help generally build your brand as well as reach your target clientele.

All in all, effective and smart ad designs need more than just creative ideas. First and foremost, the idea has to be largely based on consumer insights and the ad itself has to have a relevant message attached to it if you want it to really be effective. Hopefully, this article has given you what you need to get going with designing your ads.

Image Credits: Designing Ads from Rzt_Moster /Shutterstock

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The 10 Most Common Mistakes Made When Designing Dental Websites https://savedelete.com/design/the-10-most-common-mistakes-made-when-designing-dental-websites/204201/ https://savedelete.com/design/the-10-most-common-mistakes-made-when-designing-dental-websites/204201/#respond Tue, 14 May 2019 09:11:03 +0000 https://savedelete.com/?p=204201 DENTAL INSURANCE

The best dental websites combine quality content with great user experience. It answers questions, promotes the practice’s mission, and allows bookings. The site is central to offline and digital ad and marketing campaigns. All this is easier said than done. There are many parts to the website both under-the-hood and front-and-center. Design can get out-of-hand […]

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DENTAL INSURANCE

The best dental websites combine quality content with great user experience. It answers questions, promotes the practice’s mission, and allows bookings. The site is central to offline and digital ad and marketing campaigns.

All this is easier said than done.

There are many parts to the website both under-the-hood and front-and-center. Design can get out-of-hand and soon become convoluted and clunky. Before long, its operation is a chore, and visitors break from its engagement.

What’s creating barriers on the dental website?

What’s keeping visitors from engaging?

What’s preventing the site from ranking in Google? 

These questions and more get answered in the following sections. So, take notes because you’re bound to find what’s making your site website off-putting. And, learn the proper ways to get them fixed.

1. Amateur vs Pro Design

Although your nephew has “online skills” you shouldn’t hire them for your dental web design. There are hundreds of readily available dental themes. And, WSYWIG site builders built using best practices.

The hallmarks of great design include:

  • Clean, crisp layout
  • Flexibility and scalability
  • Easy-to-use backend

Begin by exploring WordPress premium themes. Refine the search using “dental” keywords. Or, pitch the idea to a design agency specialized in dental design.

2. Goal and Personality

See the website as its own business entity like the dental office. Create a goal for its intent such as sell more services or educate users. You could use the site as a patient and employee portal, too.

A goal defines the direction of your content and marketing efforts.

Second:

Give your site personality so it’s different from your competitors. Add stories about remarkable dentistry you’ve provided to clients. Or, your take on the dental assistant job outlook to show your expertise and authority.

Add personal pictures and ditch the stock photos. People want to interact with people, let your personality shine.

3. Appropriate Pages/Directories

Every website needs a few, essential pages/directories — like:

  • Home
  • About
  • Services
  • Blog
  • Contact

Go to your top 5 competitors and see what’s in their navigation. Then, replicate the common pages so you, too, can compete for those areas.

A great site structure removes confusion and gets people where they want to go on your site. Removing confusion tends to increase engagement. And, with higher engagement comes more bookings and contact.

4. Prominent Contact Details

Why do people visit your dental site?

  • Check out the services
  • Find details to schedule an appointment

So, place your contact details on each and every page. And, make it prominent by not burying it in the footer. Have your contact in the header on each page.

Also, you can add:

  • Chatbots
  • Click-to-call button
  • Live Chat

Give visitors several options to get in touch and you’ll get more calls.

5. Trust Factors

Trust factors include:

  • Provider profiles
  • Medical accolades
  • Sponsorships
  • Associations

These are usually logos or badges prominently displays on the home page. These work great for easing any concerns visitors may have about the practice.

Reviews and testimonials are two great additions to add trust. And, clever ways to generate sales by letting clients sell the services. Put these on the homepage, sidebar, and on services pages for the biggest effect.

6. Special Offers and Incentives

A special offer or incentive will increase your leads. This gives them a reason to reach out or book an appointment. It’s usually a freebie or resource they could use to improve their dental hygiene.

Examples include:

  • Free X-ray or consultation
  • A guide to proper brushing
  • Newsletters with regular discounts

Place these offers on strategic areas of your website like at the top of the home page. Or, have them listed in the sidebar. Differentiate the offers with stark images, colors, buttons, and a call-to-action.

Think of your special offers and incentives as a loss leader.

You exchange service or content to get the visitor’s contact details. The small investment could become a major win if they become a regular patient. You also get to avoid having to spend money on paid promotions!

7. Great Dental Content

Content is what brings people to your website via search engines and social media. Great content informs, entertains, and satisfies a need. You’ll use content to convince and convert visitors, funneling them to your services.

Try creating dental content like:

  • Procedure overviews
  • Care guides
  • Frequently asked questions

Offer the content through various media, too. Use written blog content and a mix of images and video. Try livestreaming or even print literature for the office and part of your campaigns.

The content shows your expertise and authority. These two things remove convictions one has about choosing your services.

  • Look at what competitors create
  • Tap your expertise and knowledge
  • Ask employees what they know
  • Poll visitors about what they want to learn

These discovery options give you more than enough ideas for the dental website.

8. Slow, Outdated Delivery

Two things:

  • Get fast, reliable hosting
  • Don’t use outdated plugins and code

A slow website is frustrating and the common reason people leave it. Better hosting will fix a lot of the slow loading issues. You could also explore caching plugins or content delivery services to speed it up.

And:

Take the time to remove the legacy code and site practices. This includes items like Adobe Flash players and anything “clunky” on the site. Bring your site up-to-speed with modern website best practices.

9. Mobile Design

Every website should offer a mobile experience. Why? Because more than 52% of all delivered web pages are done through mobile.

There are a few ways to go mobile:

  • Rework the site using responsive design practices
  • Use a new theme built with mobile first ideals
  • Convert the site using mobile/app services

Google rewards mobile websites, too, helping you rank in search. You’ll do a disservice to the practice by not having it optimized for mobile. 

10. Search Engine Optimization

This one is important: Optimize your dental site!

With on-page optimization:

  1. Research relevant keywords for each page
  2. Apply keywords in the title, description, and URL
  3. Work the keywords into the content

With off-page optimization:

  1. Discover relevant sites in your industry
  2. Reach out and pitch guest blog posts
  3. Create content and get a link back to your site

There’s more to SEO than these few items but they will get the ball rolling.

Getting Help with Dental Websites

Try your hand at improving your site using the DIY tutorials found in our archives. Or, reach out to professional designers specialized in dental websites. Whichever choice, know the practice depends on your investment into an online presence.

Going the DIY route? Look into these web design resources.

The post The 10 Most Common Mistakes Made When Designing Dental Websites appeared first on SaveDelete.

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