Top Benefits of Marketing Automation

Marketing Automation

If your customers are at the centre of everything you do, a solid marketing automation strategy could be the perfect way to prove it.

Marketing automation is an umbrella term, but generally refers to platforms used to help marketers mechanise repetitive processes. The result: accurately targeted personalisation, improved efficiency, and clearer key performance indicators.

With Social Media Today’s State of Marketing Automation report in 2019 finding that 75% of all companies already use at least one kind of marketing automation tool, the global range and popularity of this strategy is clear. So, how could it help your company?

Time-efficiency

With effective marketing automation, you’ll be able to manage your time more efficiently – everything that you plan and schedule in advance will be done automatically.

In turn, this could allow you and your marketing team to spend more time getting creative and drawing up ideas in the boardroom!

Catching onto future marketing trends

With bespoke strategies becoming increasingly popular, there are some future trends of marketing automation to keep an eye out for. Leading marketing automation experts Wired Plus have wrapped these future trends up to include:

  • Advancing email marketing automation
    • This could involve setting templates for personalised and user-specific marketing emails to increase engagement
  • Artificial Intelligence (AI) personalisation tools.
    • These tools could be particularly helpful for consumer profiling and therefore generating a more tailored approach.
  • Pivoting paid media messaging
    • If you prioritise personal data, the messages to your clients could be tailored directly to the individual. This could make your business stand out more from competitors.
  • Privacy provisions
    • Maintain trust in your brand by upholding lawful and transparent practices in the handling of sensitive and private information.

Improved budget management

If you’re saving time, it’s highly likely that the opportunity to save money will closely follow.

Automation of time-consuming marketing tasks frees up your schedule (and budget) to put your money into other areas where it’s needed most. Whether that be recruiting new talent or investing in larger ads, automation could leave room for growth in other areas of your business.

Improved customer experience

Clients know what they want, and their demands usually come charged with a sense of urgency. Delivering results on-time every time will be made so much easier with automation.

The number of times ‘marketing automation’ has been searched per week has tripled over the past five years according to data from Google Trends, proving that global curiosity for this strategy is on the rise.

Through marketing automation, your customers could also access tailored emails and releases, effortlessly improving their experience.

Finding creative ways to work automation into your marketing strategy could help your business excel in networking and client communication.

Easier customer segmentation

By automating your marketing campaigns, you’ll be able to identify your web visitors more easily – so previously unknown prospects will become known leads. You could start segmenting in terms of your client cycle which will ultimately help you target existing customers who want to hear your message the most.

These customer leads can materialise into recognised demographic, behaviours, and other key characteristics necessary to drive and nurture a personalised marketing campaign.

Implementing an efficient marketing automation strategy could carry benefits across different areas of your business – and leave room for personal growth too.

Top benefits of marketing automation

If your customers are at the centre of everything you do, a solid marketing automation strategy could be the perfect way to prove it.

Marketing automation is an umbrella term, but generally refers to platforms used to help marketers mechanise repetitive processes. The result: accurately targeted personalisation, improved efficiency, and clearer key performance indicators.

With Social Media Today’s State of Marketing Automation report in 2019 finding that 75% of all companies already use at least one kind of marketing automation tool, the global range and popularity of this strategy is clear. So, how could it help your company?

Time-efficiency

With effective marketing automation, you’ll be able to manage your time more efficiently – everything that you plan and schedule in advance will be done automatically.

In turn, this could allow you and your marketing team to spend more time getting creative and drawing up ideas in the boardroom!

Catching onto future marketing trends

With bespoke strategies becoming increasingly popular, there are some future trends of marketing automation to keep an eye out for. Leading marketing automation experts Wired Plus have wrapped these future trends up to include:

  • Advancing email marketing automation
    • This could involve setting templates for personalised and user-specific marketing emails to increase engagement
  • Artificial Intelligence (AI) personalisation tools.
    • These tools could be particularly helpful for consumer profiling and therefore generating a more tailored approach.
  • Pivoting paid media messaging
    • If you prioritise personal data, the messages to your clients could be tailored directly to the individual. This could make your business stand out more from competitors.
  • Privacy provisions
    • Maintain trust in your brand by upholding lawful and transparent practices in the handling of sensitive and private information.

Improved budget management

If you’re saving time, it’s highly likely that the opportunity to save money will closely follow.

Automation of time-consuming marketing tasks frees up your schedule (and budget) to put your money into other areas where it’s needed most. Whether that be recruiting new talent or investing in larger ads, automation could leave room for growth in other areas of your business.

Improved customer experience

Clients know what they want, and their demands usually come charged with a sense of urgency. Delivering results on-time every time will be made so much easier with automation.

The number of times ‘marketing automation’ has been searched per week has tripled over the past five years according to data from Google Trends, proving that global curiosity for this strategy is on the rise.

Through marketing automation, your customers could also access tailored emails and releases, effortlessly improving their experience.

Finding creative ways to work automation into your marketing strategy could help your business excel in networking and client communication.

Easier customer segmentation

By automating your marketing campaigns, you’ll be able to identify your web visitors more easily – so previously unknown prospects will become known leads. You could start segmenting in terms of your client cycle which will ultimately help you target existing customers who want to hear your message the most.

These customer leads can materialise into recognised demographic, behaviours, and other key characteristics necessary to drive and nurture a personalised marketing campaign.

Implementing an efficient marketing automation strategy could carry benefits across different areas of your business – and leave room for personal growth too.