If you’ve been using the same website for your business for a few years, it might be time to consider giving it a fresh look. Updating your website can help keep your business top of mind with potential customers and can also help improve your website’s search engine ranking. Here are a few keen things to consider when revamping your business website.
Keep it simple
Keep it simple – clutter can be overwhelming and confusing for visitors. When revamping your website, consider streamlining the design and focus on the essentials. Remember, less is often more. Also, make sure the website is easy to navigate, with clear and concise links. This is key as potential customers will likely be turned off if they can’t find what they’re looking for.
Make it mobile-friendly
More and more people are really using their smartphones and tablets to browse the internet, so it’s important that your website is truly optimized for mobile devices. This means having a responsive design that automatically adjusts to the size of the screen. Also, make sure your website’s buttons and links are easy to click on with a finger.
Update your content regularly
One of the best and brightest ways to keep your website looking fresh is to update the content regularly. This could mean adding new blog posts, articles, images, or videos. You could also consider redesigning your homepage periodically to keep things interesting. If you’re not sure where to actually start, there are plenty of resources online that can help you get started.
Use high-quality images and videos
Images and videos are a great way to add visual interest to your website. But it’s important to make sure that they are high quality. Otherwise, they will just end up looking cheap and unprofessional. There are a number of insightful places online where you can find free or low-cost stock photos and videos. Just be sure to actually do your research to find the best quality options.
Use the right tools
Tell a story
How did you actually come to start your business, what are your core values, what makes you unique? These are all keen questions that can be answered on your website using storytelling. This is a truly great way to connect with potential customers and help them understand what your business is all about. If you’re not sure how to start, there are plenty of resources online that can help.
Provide clear calls to action
What do you want people to do when they visit your website? Make it easy for them by providing clear calls to action. This could be something like “sign up for our newsletter,” “download our e-book,” or “schedule a consultation.” Just be sure that the call to action is clear and easy to find.