The journey from the creative room to the field (or wherever the results actualize) requires consistent levels of planning. Many departments, including marketing, can use project management to keep workflow organized and seamlessly deliver successive projects, one deadline after the other. If you want to know how, continue reading the following benefits of marketing project management.
Every marketing campaign is a project
All projects have several similar components, including a project budget, timeline, and a team lead who acts as the project manager. The advertising campaign process also encompasses several stages, from target market research to procuring the services of professional content creators. Managing all these components and stages of marketing campaigns in a disorganized environment can affect the whole team’s productivity.
But keeping marketing campaign activities organized can be a daunting task, especially for a large project spanning multiple months. Marketing project management presents an easy way for marketing managers to keep their eyes on several activities and outputs all at once. Marketers with a more organized process have a higher chance of reporting success.
Team collaboration works better.
Advertising campaigns require a creative team with several skills, including graphic designers, account managers, and influencers. Some large companies may even have to combine the inputs from marketing staff in separate locations. Sometimes, this makes effective collaboration hard to pull off.
Effective collaboration is one of the best practices in marketing. Using a structure that leverages the efforts of all stakeholders seamlessly is a great way to generate scaled-up results. Some project management software can list out activities in kanban style and also tag the responsible execution parties. That way, all members in a large team can determine who does what, when they finish, and how they can leverage it for other tasks.
It offers better flexibility.
In managing a marketing campaign, there’s often a level of disconnect between planning and execution. Obstacles can happen at any stage of the project, causing deliverables to delay. During such times, effective communication is essential. Suppose you have 15 team members working on a new product campaign and you need to inform them about a roadblock like a budget cut or changes to the project schedule. Here, a send-to-all messaging option that ensures feedback in real time is better than reaching each team member individually via different platforms. Most project management software has an interface that allows for smooth and effective communication among team members in-app.
There’s room for evaluation.
Feedback is very vital to the project management process. Before every project begins, there’s often a big picture or goal in mind. As things progress, project managers need analytics to report on activities through different stages. That’s why many projects, just like marketing campaigns, have key performance indicators. An efficient marketing project management software can be a great way to measure results adequately and determine how the marketing department is faring toward project completion.
It offers better client and customer satisfaction.
At the heart of all marketing campaigns is the need to provide customers and clients with value worth their money. Marketing projects that move away from this principle may produce ineffective campaign results. The best way for marketers to keep clients at the center of a campaign is to ensure perfect harmony between ideas and market characteristics like age, spending behaviors, and other traits.
Effective insight generation is vital to determining customer characteristics. Luckily, most marketing project management software favors integration with a marketing department’s social platforms. Therefore, your campaigns can feed on real-time insights from your audience through their posts on social media. As the trends change in these characteristics, your team can tailor the metrics and still be effective.
Efficiency is almost always guaranteed.
For every billion dollars invested on a marketing project, 10 percent goes to waste on varying project management issues. Marketing management software reducing the impact of these issues also improves return on investments (ROI).