Hitachi Payment Services deploys its 4,000th white label ATMs in India

Hitachi Payment Services Pvt. Ltd., a wholly-owned subsidiary of Hitachi Ltd., on Thursday announced that it has installed the 4,000th Hitachi Money Spot ATM in India.

The Hitachi Money Spot ATMs are White Label ATMs (WLAs) set up, owned and operated by Hitachi Payment Services in India since 2014.

The company has deployed over 590 WLAs in the last seven months during the lockdown period despite the various constraints on people and material movement. Across multiple locations, it launched Hitachi Money Spot Mobile ATM service, an innovative approach to bring ATM Services to the customers’ doorsteps amid the lockdown, providing easy access to basic banking services.

Currently, Hitachi Money Spot ATMs are located pan-India in 26 States and 6 UTs. These ATMs are expected to serve over 25 million customers annually across the country, 75% of which are in Tier 3 towns and below. Hitachi Payment Services continues to focus on the objective of driving ATM penetration to the last-mile of the country like Tier 3 to Tier 6 towns and have a strong network in UP, Orissa, Maharashtra, Tamil Nadu, Telangana, West Bengal, Rajasthan and MP.

Rustom Irani, Managing Director & Chief Executive Officer, Hitachi Payment Services said, “Our objective of deploying WLAs align with the financial inclusion agenda of the Government, which is to increase access to banking services in untapped and underserved areas.”

Hitachi Money Spot ATMs help in bridging the banking divide amongst India’s population, by providing essential ATM services including cash withdrawal, balance enquiry, cash deposit (at select locations and for select banks), mini statement, PIN change, cheque book request and card to card transfer.