If your business involves constantly watching your bottom line and just staying afloat, youíre not alone. According to McKinsey, the instability in the marketplace and economy has meant that many small businesses around the world now find themselves in this bracket, even though they might not have been there in the past. However, just because a business is struggling does not necessarily mean that itís doomed to fail.
Thereís always hope, and there are many actions that entrepreneurs can take to save their ventures. Furthermore, advances in technology over the last 10 years mean that businesses have an array of incredible tools and software options available that can help to cut time and costs. As we head toward the middle of 2022, these are the tools that entrepreneurs need to keep an eye on.
The Rise of Microsoft PowerShell
PowerShell is one of the latest Microsoft products in the line of solution-based automation. In other words, PowerShell, like other solution-based shells, is a management framework that helps make daily tasking and planning simple using automation technology. Itís a cross-platform and can be used to manage local and remote Windows, Mac, and Linux operating systems. The potential of PowerShell has only recently been realized by small businesses and it moved onto the list of top downloaded Microsoft apps in late 2019.
One use of PowerShell thatís a gamechanger for entrepreneurs is its date control and receival functionality. So how does Powershell get date work? Based on the dates you specify using a ĎGet-dateí command, PowerShell can provide a list of dates and tasks that youíve entered or specified for those dates. This cuts out the time needed to cycle through calendars and diaries and can all be done at the click of a button.
SEO and Content Creation Tools Keep Coming
PR Newswire has said that the growth of the SEO and content creation markets worldwide has been unprecedented. In many ways, this growth can be attributed to the exponential rise in popularity that platforms like TikTok, Instagram, and Twitter have been experiencing. Not only that, but thereís a massive demand for influencer collaborations and user generated content, and these are the platforms where this happens.
Coupled with this industry growth, itís unsurprising that such a large variety of tools and software has been developed to help online entrepreneurs grow their businesses. PicMonkey is just one of the tools that has skyrocketed in popularity due to the demand for visual content. Itís used by content creators to create photos and videos for digital marketing purposes. On the opposite end of the spectrum, there are tools for content creators whose focus is more text-based. One such tool is Grammarly, an app that fixes grammar and punctuation errors in real-time as authors write.
Although the past few years have been tough on small businesses, technology has once again risen to the challenge. The number of tools that can be used to promote growth keeps growing, and itís up to entrepreneurs to utilize them to their full potential.