Amazon sellers witness business recovery post-lockdown: Survey

Small and medium businesses (SMB) selling products on Amazon have witnessed a recovery in their business in the period after the nationwide lockdown, according to a survey.

As per the survey commissioned by Amazon and conducted by Nielsen, around 74 per cent of the respondents mentioned a recovery of business after the gradual relaxation in the lockdown and 85 per cent witnessed an increase in sales on the e-commerce platform.

Around 89 per cent mentioned reaching out to new customers and 78 per cent mentioned an increase in the visibility of their products.

The survey also showed that around 29 per cent of the surveyed sellers are planning to make additional investments in seasonal hiring, training personnel, boosting inventory, and marketing-related activities to ensure a successful festive season.

The survey showed that around 27 per cent of the sellers will launch new products this festive season.

Manish Tiwary, VP, Amazon India, said: “One of our key metrics for the festive season events is how our sellers gain. This festive season, helping our sellers recover and accelerate this business is more important than ever before. The findings from the study indicate that our efforts are in alignment with the needs and requirements of the sellers and small businesses.”

The study was conducted by Nielsen among over 2,000 Amazon sellers during September 12-22 in NCR-Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru, Pune, Ahmedabad, Lucknow, Ludhiana, Indore, Nagpur, Coimbatore, Kochi, Patna, Jaipur, and Rajkot.