Any business, be it e-commerce, start-ups, or retail, knows that increasing conversion rates are crucial for success. However, the important questions that arise are-
● Why is it necessary to have increased conversion rates and
● How to increase these conversion rates?
Well, in this article, you’ll get to know it all! Having good conversion rates not only helps increase the foundation of sales volume but also allows us to understand the target audience. Good conversion rates lead to Conversion Rate Optimization, which helps in knowing who the ‘ideal customers’ for business are. Moving on to how these conversion rates can be increased? Here are a few steps that can help you to increase conversions for your business.
1. Adding pop-ups to your website
E-commerce websites can increase their conversion rates by following this simple step. As per research by Sumo, the average rate of conversion for all pop-ups is 3.09 percent. Also, a CRO study says, an e-commerce brand increased its e-mail sign-ups by 758 percent and boosted its sales conversion rate by 50 percent alone by the simple addition of discount pop-ups.
2. Attracting New Customer Base
It is very important for a business to attract a community that is unfamiliar with the type of product or services of the business. Websites like AliExpress, e-Bay and Amazon gained popularity after a long gestation period, as people weren’t aware of such e-commerce sites. However, now, companies like e-Bay and Amazon are amongst the most successful e-commerce businesses as they gained the trust of the community first, and thus leading to an increased customer base meant more sales and revenue, implying a higher conversion rate.
3. Pay Per Click Campaigns
Pay per click campaigns is marketing campaigns that allow you to share your advertisement on a website by paying that particular website. This is a similar concept to Pop-ups. PPC ads allow the business to get access to an entirely new branch of an audience (potential customers) by capturing their e-mail addresses. These potential customers later engage in buying their products, thus leading to increased conversion rates.
4. Social Media Presence
The largest customer base for any business these days is the youth. The younger generation relies on social media handles for everything, be it advice, reviews, etc. They are a generation that needs social media proof before making a buying decision. An active presence on social networks like Twitter, Instagram, and Facebook allows you to interact with your customers and build their trust in your products or services.
5. Keep them coming back
People won’t buy from you if they don’t know that you exist, and it’s crucial for any business to create a certain buzz amongst the current and potential buyers about their existing and new products. Hence, it is necessary to get your name out there! For instance, people have faith in companies like e-bay and Amazon because of their customer relations, and hence, people keep coming back to these e-commerce websites for their purchases, leading to increased revenue and sales.
6. Addition of Testimonials/Logos and reviews
It is human nature to be scared of being the first one to do anything, let alone buying a product. To solve this dilemma and to put the customer at ease, it is beneficial to add testimonials/logos and reviews on your e-commerce websites. Logos of a company build trust amongst the customers and also are an attractive source to catch the eye of prospective customers.
The key to any business’s success is experimentation. It’s important to build relations with current and potential customers, and it’s equally important to maintain social media handles and official websites, as they provide the company social proof and authority.
What may work for one business may not work for another business, its niche, or its audience. In the end, figuring out what suits the business best is important, and executing it properly is even more important.
In this digital world, it is important to get returns for your investment. You need to start converting potential clients. These few tips will help you increase your conversions with digital activities. So, grow your business at a rapid pace with these useful ways.