Working for yourself comes with the promise of freedom and much better returns for your work than working for a company or agency. However, establishing yourself in a competitive online market isn’t simple. You’ll need the best advice that keeps you professional when starting your own brand.
Here are five tips we recommend when establishing your freelancing business.
Even if your freelancing business is a man-with-van service, it’s in your best interests to make appointments punctual and professional. If you’re working in an online field like web design or consulting, it’s even more vital that you seem prepared.
Using an appointment booking solution can help you manage clients, make payments a streamlined part of discussions, and ensure that you never miss a consultation. It can also help clients book appointments on an easily-available calendar showing your availability rather than having to ask for times – this makes it so much easier to attract business.
Finding new clients is your #1 goal when starting from scratch. Make it easy for them, and ensure that you look the part when they find you.
Whatever service you provide, you’ll need to spend on marketing. Even marketing consultants need to get their business’s name out there. However, spending when your initial income as a freelancer might barely be enough to pay the bills seems impractical.
Saving before you make the jump into freelancing means that you can allocate a small marketing budget from the word go. A little spending can go far – affordable SEO campaigns like blogs, guest posts, and optimized landing pages are good examples. Pay-per-click ads can also be effective if they’re optimized properly.
You’ll need to spend to grow. Prepare for this before you begin.
When people talk about “networking events,” what do they mean?
Sure, lawyers might have tons of professional organizations and gala dinners, but what if you’re a web designer? It’s time to treat being offline as an opportunity to grow your online presence.
Whether it’s a family meet-up or a friend’s wedding, listen out for opportunities. You’ve gone freelance because you want more control – many other people are doing the same. They might need your services to help their idea succeed. There’s nothing wrong with offering to help.
When you go freelance, you need to be prepared for (but not afraid of) setbacks. This might even mean putting your freelance project on hold for a bit while you work with an agency or company. If you need the money, there’s nothing wrong with this. As long as you’re still working towards that long-term goal, this is a sign of resilience.
Stubbornness is swearing that this is it – you’re never going back. Your business could fail, and you could end up in a lot of debt trying to buy your way to success. Treat it as a long-term enterprise, not a get-rich-quick scheme.
Notice that clients seem especially pleased when you’re working in a particular area? That’s probably because you’re good at it. It might not be what you expected to flourish in, but trust the customer reviews and optimize for that.
Knowing what you’re especially good at means you can charge more for the privilege. It also means you’ll have better word-of-mouth reviews in that area, which brings more business.
When your freelancing business has a professional face, you’re prepared for setbacks, and you’re proactive in seeking opportunities, you’ve set yourself up for success. Keep these tips in mind and we guarantee you’ll be more than ready for a successful future with your brand.