The SaaS (Software-as-a-Service) industry has exploded over the last few years, and it’s only continuing to pick up speed as we move through the 2020s. However, with the expansion of the market and so many entrepreneurs entering the space, it can be difficult to break through the crowd and succeed. A large part of making it as a SaaS business involves effective marketing, and we’ve put together five tips for just that.
Have an SEO Strategy in Place
If you’re already making sure written content includes keywords, that’s great. However, this only makes up a small part of SEO (search page optimisation). Your entire SaaS platform needs to be tailored towards search engine algorithms, which will help guide prospective customers into your sales funnel without having to invest in paid ads.
Effective SEO for your platform involves effective keyword research, audience/market research, and a thorough assessment of every piece of content and metadata. As well as this, you’ll need to make an effort to build a strong backlinking portfolio.
Everyone loves to experience products and services for free, which is why it makes sense to tap into this and offer trial periods. As a SaaS business, you’re in the perfect position to do this because providing your service doesn’t involve any manufacturing or delivery costs in the traditional sense.
Your trial period shouldn’t include all aspects of the service, as people would begin to manipulate the offer and you’d be left struggling to build revenue. Instead, tease your service and then show off what a subscription looks like, which will entice more users to part with their hard-earned cash.
Email marketing is a relatively low-cost strategy that has an excellent return on investment (ROI). By allowing users to subscribe to a newsletter or service, you can build a lasting relationship that has value for you and the customer. For example, you can offer exclusive discounts and invite subscribed users to special events, which will keep them enticed.
The digital world is full of content, and it has reached a point where customers have become desensitised to it. This doesn’t mean the content isn’t important anymore — it is. The difference is that, now, people expect to see high-quality content that they’re not seeing anywhere else. Therefore, whenever you upload content to your SaaS platform, make sure it’s relevant to the customer and looks fantastic.
Marketing is a niche expertise in itself, which is why people pay handsomely for the service. As you’re an expert in your service, the chances are that you’re not a marketing whiz, which means you’ll take longer to execute a strategy and it will cost more. With that in mind, consider outsourcing your efforts to a saas growth marketing agency, which will take care of the marketing so you can focus on developing your SaaS platform.
Successful SaaS businesses understand the importance of having a solid marketing strategy. If the tips discussed above aren’t already a part of your business, what are you waiting for?