Digital is here to stay with us for God knows how long. Now businesses are compelled to expand their reach digitally. Everyone is fighting for their rightful place in the digital world. The problem is that many small-time businesses lack the resources for making their presence felt online. There are many who aren’t skilled enough to keep up with the rapidly evolving marketing trends which make use of SEO, content marketing, exploiting social media platforms, etc. There is definitely a lot more to this, so many of these companies decide to seek the help of a top-class digital marketing company in Bangalore for leveraging their online presence. However, do follow these tips before you decide to jump off the cliff…
- Do the math
You know your business better than anyone else. You should be capable of assessing and analyzing the shortcomings in your business. Convey your problems and expectations to a digital marketing company in a simple and professional manner. You should be in a position to discuss what exactly you need to do in terms of search engine optimization, content marketing, web designing, advertising, etc with a marketing professional. Make the most out of this opportunity at a reasonable budget. The earlier you start doing the math around this matter, you will know what exactly needs to be done and not waste money on unnecessary stuff.
This is the most important criterion for any kind of profession. Without mutual transparency, nothing will be achieved. As a client, you have got to be very clear about what exactly you want and be constantly in touch with the company. The digital marketing company in Bangalore should not hide any of their future plans from their clients. It is their duty to make their clients feel comfortable and be honest about the working of their organization. They must not make unrealistic commitments, and as a business owner, you should watch out for all that and act accordingly.
Find out about the best seo company in bangalore by visiting their websites, talking to their former plus present clients, reading reviews about them on job websites, going through their past projects, etc. This will help you filter out the bad companies and make an informed choice. Check out their portfolios and cross-check the experiences they are so proud of. The company must also have a strong presence on social media.
4. Send a request for proposal (RFP)
An RFP should be sent to those companies whom you have especially chosen to work with. An RFP enables one to collect relevant information about various companies and helps in choosing the best in terms of skill, budget, etc. You will be able to sign a contract for the best agency in this manner.
5. Give the company a task
This is another great tactic for choosing the right company besides checking out testimonials and stuff like that. You can test the company by making them create a digital PR campaign or a content marketing post for your business. After assessing their work, you will know what exactly the company is capable of.
6. Company culture
You should be in tune with the overall work culture of the company. Both you and the marketing company should have the adaptability to work with each other in a legitimate manner. Don’t let the company impose it’s uncomfortable, generic ways of functioning to your business situation.
7. Conduct a meeting
This is often known as the “take a beer” test. After you are satisfied with the company you have chosen, conduct a meeting with them. This will give you an idea about what kind of people work there, their work ethics plus it is also an opportunity to break the ice with the people who will work for you.
8. Know who will be handling your work
Your marketing agency will give the task of handling your project to one individual or maybe a small team. You must be aware of how skilled and talented they are and how do they exactly go about doing their work. Taking note of these points will help you take action against that person if he/she doesn’t perform the task well.
9. Communicate on a regular basis
Communication is a must in every profession. Keep in touch with your team members on a regular basis to ensure that they are good and punctual at their job. If you don’t do so, your team members won’t take you seriously and do what they wish to do.
10. Be open to new ideas
Always lend a patient ear to what someone has to say. Never underestimate anyone who is eager to share their valuable suggestions and ideas with you. Discuss their ideas with them and try to chalk out a plan to work them out. These tiny steps will build mutual trust between you and the company people.
About Author: Rtn Bala Kumaran is the CEO and Founder of BrandStory who writes for a variety of online publications. He loves writing about SEO, Digital Marketing, Data and Emerging Technologies. He is a mentor and speaker in various events. He is a Mentor to many startupís and speaks at various events on Data, Marketing and entrepreneurship!