You must be living under a rock or away from social media to be not aware of this. Internet is going crazy as Instagram disabled the following activity tab on its app. The feature allowed users to see the activity of the people they follow.
The feature was introduced back in 2011. While some didn’t even use the feature, many were quite literally stalking the activities of their followers. The Following tab – which allows Instagram users to see what their friends are ‘liking’, commenting and following – will be removed for all users.
According to Instagram’s head of product Vishal Shah, the tab was removed for the sake of simplicity. He quoted “People didnt always know that their activity is surfacing. So you have a case where its not serving the use case you built it for, but its also causing people to be surprised when their activity is showing up.”
The news hasn’t gone down well with a lot of Instagrammers, who took to Twitter to air their disappointment.