When the conditions outside become more favourable, people tend to flock to the nearest available patio to enjoy their favourite food and drink. However, with so many restaurants – both old and new – to compete with, it can be difficult to get a head start on impressing clientele. There are, luckily, a few ways you can make your establishment a memorable one. The list that follows will outline ways you can prepare for the summer rush; more specifically, these methods will make you stand out as one of the most sought-after eateries in your region.
Because the weather is warmer, people are more inclined to not only go out, but to pass on places that lack a certified outdoor section. Before you can accomplish anything as a successful restauranteur in the summertime, it’s vital that you have the necessary permits to set up shop outdoors. Without a patio, you’ll be missing out on too many patrons to keep your business running smoothly.
Word Of Mouth
Before you set out to give the best possible customer experience, you’ll need to make your services look appealing. Doing this effectively means having reach and using marketing techniques so your brand can circulate quickly. This could mean, by way of a starting point, making use of simple word of mouth practices. In the age of the internet, there’s no better way to do this than with the interfaces of social media. You could, for example, share food pics daily to entice hungry eyes on Instagram. Furthermore, by making profiles on websites like Yelp, or even Google or Apple Maps, you can increase your visibility when people conduct searches for nearby restaurants that might suit their tastes.
When the time comes to serve dozens of patrons at a single time, make sure you’re prepared to give the best possible service; you can do this by upgrading your payment terminals with renowned companies like Swift Payments and the advanced technologies they have available for cutting-edge restaurants like your own. With a reliable merchant processing service working alongside you to optimize efficiency, payments will happen more organically, so you won’t have to keep anyone waiting. You can effectively consider arduous line-ups to be a thing of the past.
Offer Free Wi-Fi
Even if you don’t consider yourself to be the owner of a café, free Wi-Fi will attract many patrons – namely, millennials – during daytime hours. In our current gig economy, working hours are strange and there many people eagerly in search of a temporary workspace where they can also nourish themselves and enjoy the sunshine. These laptop-toting customers will likely sit on your restaurant’s patio for hours, consuming drink after drink, until their heavy workload is complete. While you’re at it, you may as well go wireless when it comes to payment processing methods and the tech that keeps your restaurant moving. Upgrading to a hassle-free debit card terminal or credit card machine will undoubtedly give your small business a more sustained competitive edge.
With the right POS (point of sale) provider on your side, there are no limits on what you can accomplish while carving out a future for your restaurant. This summer, things will look much brighter once you implement these tips into your business model.