Acquiring new customers is one of the biggest hurdles that every business faces at one point or another. New customers can be hard to come by as many of them stick to their usual brands due to fear of taking risks or old habits.
While providing quality service and products, doing tons of marketing can lead to new customers, but it is still hard to retain them. These methods might still not be effective in generating the traffic that the business requires.
There are many other ways to attract new customers and keep them for a long period of time using various strategies that involve the psychology of the customer and marketing strategies.
Here are some ways an eCommerce or a regular business can utilize to garner more customers.
The representation of an eCommerce brand is one of the most important factors that can help in acquiring new customers. The face of the company, whether it is a celebrity, an influencer, or even a known authority on the product or service, represents the whole concept of the brand.
A business runs by providing quality services to the customers, and the recognition of the face of the brand and their values will also embody the idea behind the business.
In simple terms, the face of the brand will represent the quality of service of the business to the customers.
The predominant need to establish a connection is one of the other aspects of the human psyche that can bring in new customers and maintain the ones that a business already has.
Many people prefer traditional businesses over eCommerce for the sole reason that they have established a connection with the business owner. So the establishment of a connection with the customer can be very beneficial for a business.
Some ways to do that would be to give personalized replies to the reviews on the eCommerce websites by the buyers, building a narrative around the products/services that help the customers to relate with the business.
This method highly relates to the previous one, the connection between the business and the customer is as much important as the one between one customer and another.
People are more likely to buy products that are recommended by the people they know as they deem these products to be more reliable and risk-free.
Some ways to give the people the feeling of familiarity would be to introduce sections for “bestsellers,” “most reviewed” products on the eCommerce website.
Nobody wants to lose an opportunity to get a product or service that is highly sought after or is available in limited quantity.
Many eCommerce websites use this method to gain new customers and to attain a higher number of sales by making a limited number of products available.
This method helps in arousing the interest of the customers and also most likely results in the product’s purchase as it leads the customer to believe that if the product is available in limited stock, it must be highly popular and must have great sales.
The concept of extra incentives is one of the most popular methods to draw customers and maintain customer satisfaction, many of the eCommerce websites use this tactic to increase the sales of a product.
Last, the best and easiest way that a business can attain new customers and keep them for long is to provide them with great products and even better customer service.
With long wait times on customer service calls and delayed refunds on returned products, people are constantly searching for new brands and businesses. They want something that can provide them with a better customer experience.
The mere assurance of better service by a business can land them new customers, and the follow up on those promises can help them retain those customers.
The above-given ways are some of the many methods that eCommerce and traditional businesses utilize to help build up their customer base, and many of them prove to be successful while a good deal fails due to poor execution or lack of quality of service.
To conclude, the above ways are some free-ways that businesses can use to grow before investing huge money into advertising and marketing.