Despite the rise of social media and instant messaging, email is still the most popular format of communication online, especially when it comes to a business communicating with its customers. With that in mind, it’s no surprise that many of those businesses take advantage of email marketing to sell products and services.
However, running an email marketing campaign isn’t as easy as putting together an email and sending it to your list of subscribers. There’s much more to consider. Here’s three things you should do before sending your email marketing campaign.
#1 – Get Your Email List in Order
Undeniably an important first step to take before you even think about putting together your marketing communication is to get your email list in order. If you’ve got a subscriber list that you usually send your marketing communication too, there’s a good chance that many of those subscribers are dead leads.
Whether it’s because of misspelt email entries, false, or inactive accounts, there’s a good chance that a chunk of your marketing communication is talking to a brick wall, which is a waste of your time and budget when running a marketing campaign.
An easy way to check if your recipients are legitimate and receiving your email campaigns is by analysing your rate of delivery. This process involves comparing the amount of emails that you have sent during a campaign with how many emails have actually been received, and then further engaged with. It’s a good way of ensuring that your marketing pieces get the attention that they deserve.
#2 – Make Your Email Spam Filter-Proof
Spam filters are undeniably very useful, especially when it comes to protecting your inbox against a whole host of emails that you’d rather not even see. However, they can also cause a good deal of difficulty for email marketers.
Thankfully, with a few simple tricks, it’s possible to get your marketing material through even the best spam filters. That’s because spam filters typically look for tell-tale signs that an email shouldn’t end up in the recipient’s inbox. One of those such signs is large blocks of text, with very little imagery for formatting. By putting time and effort into the design of your campaign, not only will it be more appealing to your subscribers, but it’ll also be more appealing to their spam filters.
That said, telling your subscribers to add your email address to their safe sender list is never a bad idea, as that will automatically bypass any spam filter.
#3 – Double Check Everything
Put yourself in the shoes of an email subscriber, if you received a marketing email that’s littered with spelling and grammatical mistakes, it’s pretty unlikely that you’re going to go ahead and make a purchase. So expect the same of your subscribers.
Ensuring your spelling and grammar is top notch, is pretty easy with the help of services like Grammarly – which does all the hard work for you. However, that doesn’t mean you shouldn’t also double check everything yourself too, including links.