Smart and successful ad designs require way more than just talent. It needs discipline. You might have managed to come up with an extremely creative ad idea, however, if it lacks a clear, distinct message attached to it, that’s relevant to your target audience, accompanied by a call-to-action, then it’s highly likely for the ad to miss its mark. Anyway, advertising, in general, is way more than just mere brand functions. It has become an extremely valuable skill. Furthermore, each form of advertising has its own unique impact. Let’s take a look at the few do’s and dont’s when designing ads.
What You Should Do:
1. Know Your Target Clientele
Most companies only have big picture views of the target audience they desire to reach. Okay, this may be ideal at the beginning, however, it’ll pay when you start refining the understanding you have of prospective customers. This includes things like, what age bracket you intend to reach? Are your prospects in school, working or retired? And so and so forth.
2. Avoid Being A Follower
Coming up with your own unique ad design isn’t hard these days. Even non-creatives can use Canva because of its intuitive user experience to create original ads. All you need to do is start by simply learning how to login to canva itself. Collaboration and graphic design tools such as these will allow you to come up with your own personal designs from scratch. So many ad managers get too involved with what their competitor is doing assuming they’re much smarter than they are when that’s often not the case. Mind your business and get your own distinctive brand.
3. Be Consistent
Yes, being unpredictable can sometimes prove to be very impactful, however, strong followings are usually built through consistency. By having a consistent voice and a singular purpose, you help increase both customer loyalty as well as brand recognition. Stick to the mission and vision of your business, be a little patient and soon people will notice
What You Shouldn’t Do
1. Lacking A Call-to-Action
Social media users have become accustomed to calls-to-action and the reason they’re still quickly rising in popularity is that they work. All the communication shared with your audience should be focused on building customer relationships and then, ultimately, moving those relationships down your conversion funnel. When the ad campaign ends, ensure that your target audience knows exactly what to do next.
2. Jumping On Every Fad That Comes Your Way
Many ad gimmicks have both easily come and just as easily gone. How many of them really managed to help the brands that made use of them? We’re sure it’s not as many as you’d think. Anyway, just because a practice, fad or tool is creating some heavy buzz around does not mean you should jump on it immediately. Scrutinize these new exciting tactics and find out whether they’ll help generally build your brand as well as reach your target clientele.
All in all, effective and smart ad designs need more than just creative ideas. First and foremost, the idea has to be largely based on consumer insights and the ad itself has to have a relevant message attached to it if you want it to really be effective. Hopefully, this article has given you what you need to get going with designing your ads.
Image Credits: Designing Ads from Rzt_Moster /Shutterstock