What Is Yahoo-Twitter Content Partnership for Yahoo Users


Today Yahoo! announced a partnership with Twitter which includes integrating Twitter content and social features across the Yahoo! network. In this new partnership, which Yahoo tastefully refers to in its press release as “@yahoo + @twitter Sitting in a Tree….T.W.E.E.T.I.N.G. “. After this deal , Yahoo users will get to watch their personal Twitter feeds. Yahoo users will also be able to update their Twitter status directly from Yahoo sites and also can share content which they can see from their Twitter followers.

What Yahoo says about the partenership

“We are letting our users bring what they love about their social networks to Yahoo,” said Cody Simms, senior director of product management at Yahoo.

Mr. Simms said that the integration of Twitter and Yahoo search would begin immediately, while other features of the partnership will be available to users later this year.

What’s cooking behind the Yahoo Twitter Partnership for the users

  • Yahoo Users can access your Twitter feeds and your followers feeds from Yahoo Mail, Yahoo Sports, Yahoo Homepage and other network sites of Yahoo.
  • Yahoo Users can update their status directly from Yahoo mail and other Yahoo sites. I am not sure whether if this is possible through some Gadgets the one we integrate in Gmail or some other method. Let the time will speak itself.
  • Anyone can see the real-time public Twitter updates in Yahoo search, News, Finance, Entertainment, Fashion etc.
  • As after this deal, Yahoo can access full Twitter data, so the users can see real-time updates in Yahoo search, among other integrations.

Future of Yahoo Twitter Partnership

I believe that,Yahoo strategy to bring Facebook and Twitter into its networks is similar to Google’s approach to Socail Networking. i.e., Google Buzz which was launched in this same month and integrated into Gmail. So I think they want to increase their market share as they have already seen lot of floating high in social networking game.

Due to real-time search integration, this partnership will also give competition to other Search engines in term of real-time data.

About Yogesh Mankani

is a Advertising Professional and running his own Advertising agency in Jaipur. Aside from his work, his other passion is blogging/writing. You can find him on Twitter & can connect with him on Facebook.
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23 Responses to What Is Yahoo-Twitter Content Partnership for Yahoo Users

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  3. neha says:

    i like,what Yahoo! is doing and learning about social media.Is this Yahoo’s response to Google Buzz? i think ,its a step to break a monotony of google(i.e. Google-dominated),isnt it? well google is in social netwrking and now yahoo is also ready to give a competition,Sounds good…nice post dear ..grt information ..

    • Well, certainly a great move by Yahoo but to defeat Google is like a climbing everest. But this move is surely useful for Yahoo users who use Twitter often and that don’t want to juggle to other site or applications.

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  6. swiz says:

    If you would have asked me 5 years ago, I would have put money on Yahoo being belly-up by 2010. They have survived (very well, actually) gmail and a whole gang of social sites…all for this partnership.

    Well done…that branding team deserves some serious kudos.

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  8. This is Yahoo response to Google buzz . Thanks, for sharing this :)

  9. yep its just done by keeping back the buzz, Google is new to social world so lets enjoy the show of dominance.

    • Well. Google buzz is totally a new social networking site and on the other hand Yahoo only integrating Twitter into their sites, so don’t know what is going to come in the future. But one thing is cleared, that it will surely helpful for users in any case.

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  12. Baby Boy says:

    Yahoo only integrating Twitter into their sites, so don’t know what is going to come in the future. But one thing is cleared, that it will surely helpful for users in any case.

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