Would you believe me, if I told you that SEO in 2015 is not that hard and you only need to follow the basics? Well you would probably say that Google never reveal their real search engine factors, so how could any tips and tricks on SEO would surely work?
I am not here to tell what can be done, but I am here to tell you what you have to do for improving your search engine rankings. I hope this post will clear many of your past confusions and more necessarily what steps can be taken to stay at the top of search engine like Google.
Following are some of the more important SEO tips and tricks that will cover almost every aspect of existing SEO scenario in 2015. I hope you like what to read.
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Use headings and sub-headings for layout
The use of headings and subheadings in the text on your web page is not only pleasant for visitors, but also for the search engine.
Visitors scan the text simple if you use headers like (H1, H2 and H3) and the search engine assumes that those which contain headlines and subheadings are important information on the subject.
The headings and subheadings should be provided with the heading tags, otherwise a search engine like Google will not recognize.
Write unique content
Unique content is important. You need to provide content that has different information than what is on other sites and other Web pages.
Get a Google Places page.
If you’ve read a little bit about SEO, you’ve probably heard one word over and over:
Local, local, local.
Google is moving more and more towards local search, and most people don’t know how local SEO works: that means you have a huge opportunity.
And the best part is: this SEO trick will work even if your main business site ranks terribly in search engines.
Put Text Links
If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example ‘Read the rest of the entry’, ‘About’, ‘Contact’ etc.
Add new content all the time
Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.
Check your internal link structure.
Backlinks from other websites are a big part of any SEO strategy – but that’s not the only type of link that makes a difference.
Links on your own pages make a difference, too – and a small shift can do wonders for improving your rankings.
1. Choose a poorly performing page on your site
2. Drive more links to it on your other pages
Also, Google rewards pages that are what they say they are. Each page’s content should match its title and keywords as well as possible.
Search engine friendly urls
Applying search engine friendly urls increase the ease to find your blog for search engines.
What I do not mean with a search engine friendly URL.
What I mean by a search engine friendly URL.
Content is king, Links are queen
If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.
Use proper anchor text for interlinks. Don’t use ‘here’ or ‘there’.
Create a great keyword phrase
The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn’t try to optimize your entire site to one keyword phrase – instead focus on writing pages for specific keywords and phrases.
Make sure you’re speaking Google’s language
Here’s a quick checklist to make sure all of your pages are Google-friendly.
1. Are your main headings in <H1> tags?
2. Are your subheadings in <H2> and <H3> tags?
3. Does the title of your page contain your keywords?
4. Does the main heading on the page contain your keywords?
Start a blog post with a picture
If you have a blog post begins with an image then it is likely that a user will read the content. Moreover, it is also positive in the field of SEO.
Focus on search phrases, not single keywords
Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
Sub-directories over sub-domains
Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
Ask other people for links to your page
A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.
Do competitive research, and don’t be afraid to steal.
Most business owners make one huge SEO mistake when they’re first starting out
They try to do everything from scratch.
But why reinvent the wheel when you have an excellent model for how to rank highly in your niche: your top competitors.
I’m going to show you how to profitably spy on their SEO habits, and you won’t believe how easy it can be.
Note: this is only for websites that are ranking poorly in search engines.
Enrich your content with various media
If you enrich the content of your website with various media as video, audio, pdf or infographics then it has a positive impact on both visitors and SEO.
The search engine will then get a better idea of the content and the media used to connect to the topic of your page.
In addition, you will benefit the advantage that visitors stay on your site longer. Do not post irrelevant media, though.
Check for canonicalization issues
www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
Keep content fresh and up to date
Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.
Increase the font size of your keyword phrase
Search engines understand that fonts that are larger than the standard font size on the page indicate text that is more important. Use CSS or the font tag. Apply font size changes to headline tags as well.
Make a few videos and put them on YouTube.
Google loves to rank Youtube videos highly.
In fact, videos are 50x more likely to show up on the 1st page of Google vs. traditional text pages.
Even if your website isn’t hitting the front page, your YouTube video just might.
So how do you get your video to rank on the first page of Google?
1. The more views, comments and likes the better
2. A video title that matches the keywords you’re looking to rank for
3. A reasonably long video (usually 5 minutes or longer)
Make something entertaining, interesting, or really useful – something sharable.