SEO Tips : 10 Tips to Search Engine Optimize Your Facebook Fan Page

Among other social media websites, Facebook is becoming popular these days with the online marketers. The competition is increasing day by day as Facebook fanpage is becoming second home page for online businesses.

While Facebook’s viral features like News Feed, invitations, Events and Messages plays an important role in spreading the contents through Facebook, working on SEO tactics effectively within your Facebook fanpage can help you get more and more Facebook Fans. Search Engine Optimization helps you to reach your Facebook fanpage to entire Facebook userbase.

But to gain the maximum benefits from your fanpage, you need to be a expert in Facebook SEO. So in this article, I am discussing about some of the most important optimization techniques for your Facebook fanpages.

So, without wasting too much time, here are 10 SEO tips and strategies every Facebook owner should know which will help your fanpage rise to the top of the search results.

1) Use your Brandname as your Facebook fanpage name : When you create a Facebook fanpage for your brand, the first important thing is too choose the best name. Choose a page name that resembles your business. I would suggest you to go with your brand name rather than name that contains lot of generic keywords and looks spammy.

One more thing to remember, when you pick your Fanpage name, try not to change it. Facebook uses your page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.

2) Select the best Facebook Username for your Fanpage : Facebook user name or vanity URL is like website domain name. Therefore, it is very important to register your fan page URL in the starting. To register your own vanity URL, click here and register for the desired username.

In the URL, you can choose your brand name with some other generic keywords but you need to play caution as Facebook already blacklisted some usernames that appears to spammy. I would again suggest to choose the URL same as your brand name or business name.

3) Installing Static FBML application and creating additional tabs, boxes : We all know that default tabs of Facebook Fan pages offers limited options like wall, info, links, photos, info etc. But by installing static FBML application, you will be able to create additional tabs and boxes to place additional optimized content.

So, now you can place more text, images, links, videos on your fan page by setting up additional boxes and this will in turn increase the overall content score. This practice will help to create more chances of your fan page picked up by Google search.

You can check this link to set up static FBML application for your Facebook fan page.

4) Use “About” text box for optimization of your fan page :

The “About” text box area is just below the profile picture. You can use this text box for placing your important keywords which is related to your business. The “About” text box actually has the highest place in the CSS structure of the fan page.

The only thing to remember, there in 250 characters limit, so choose your words wisely and let the Google search do the rest.

5) Use the “Info” tab for placing high-density keywords, text and high-priority links : Facebook fan page provides you “Info” tab on your page. You can use this tab for your SEO benefits by placing  important descriptive metadata about the page.

It’s good to fill out these fields, as this will help you to insert important keywords, links of your other websites or social sites which will in turn enhance the chances of getting your fan page ranked high in search engines.

6) Create fresh content regularly : Status updates, Wall posts, events and other posts are now displayed in Facebook Search. By updating fresh contents on your Wall stream significantly increase your chances of being shown high in the Facebook search. Posting Content with generic keywords or brief events description will give you extra visibility in the real time Facebook Search.

7) Attaching You Tube Videos : We all know that You Tube is acquired by Google, so its search algorithm has also integrated videos as one of highest factor for search rankings. So attaching You tube videos on a fan page wall stream will surely effect Google search result in a positive way.

8 ) Posting direct links or other relevant sites in your Fan Page’s stream : Update your status with direct links to your websites or other related websites which will in turn help you to increase the link score of your Facebook Fan page. This will also help Google to boost your fan page. Also keep in mind that you should not overdo it.

9) Include photos with captions and events with descriptions : You can post photos with keyword-rich descriptions to make good SEO benefits and make your Facebook fan page account more interesting. You can post branded events with appropriate descriptions and also can add a discussion forum to your page. As this is really great that whatever you share on Facebook is being indexed my Google.

10) Get more inbound links to your Facebook Fan page : As we all know that lots of inbound links boost PageRank for websites. This is same in the case of Facebook Fanpage, i.e., more inbound links  to your Facebook fan page means more chances of getting higher PageRank. You can increase this my posting direct links in your websites or also include “Find us on Facebook” badge on your website. The new Fan Box widget for Facebook Pages also includes links back to your Facebook Page.

So, these are some tips which I believe help your fan page visibility in search engines and help you to take your fan page to new heights!


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  • Hello Bro!! Those were Very Nice Tip for better SEO!! i Will Surly Use it on my Page! thanks For Sharing!!
    .-= Karthikeyan´s last blog …jar file Emulator for PC | Now Play Mobile Games in PC =-.

  • Ramkumar

    Awesome tips bro, Im also writing an article on how to get more traffic from Facebook fan page.
    .-= Ramkumar´s last blog ..Page Rank is Updated =-.

    • Alex

      Yeh that was a really helpful post. I need to start reading some more posts about optimising facebook pages. I have been working in SEO for a long time, but I really need to start learning a little more social media stuff, so your advice is really helpful.

    • Alex

      I shall check out your post as well then! I have been doing a lot of SEO work lately, but social media is something that I still need to learn. Posts like this are really helpful, so thanks!

  • New Media Philippines

    Wow! Great tips Yogesh! Will definitely re-tweet and share on my network.
    .-= New Media Philippines´s last blog ..Two Guaranteed Ways to have Thousands of Twitter Followers =-.

    • Yogesh Mankani

      Thanks for RT love, glad you like the post 🙂

  • Great Post 🙂 but I have a doubt in point no.8, you have written we should not overdo the status updates with direct links, but in case of a blog without posting direct links of the blog posts how will we promote them to the fan page members.
    .-= Namit Gupta´s last blog ..Ever Imagined a Situation where Women will legally have Multiple Husbands? =-.

    • Yogesh Mankani

      Thanks for the comment mate. Actually you have to keep a balance while posting the direct links in your wall stream. You have to choose the best articles to promote on your fan pages rather than spamming all with your articles links. As over-promotion will be annoying for your readers.

  • Kevin M.

    I am still working hard at optimizing my Facebook fan page. You have given me a ton of good ideas Yogesh!
    .-= Kevin M.´s last blog ..Silly Saturday – Single ladies devastation =-.

  • Mia Chambers

    To date, you still can’t change your Fan Page name once it’s been created so pick wisely.
    .-= Mia Chambers´s last blog ..MiaChambers: Unicorn, the Other White Meat /via @TheFrisky =-.

    • Charles

      With the new Facebook Page Feature Implementations Facebook has now provided for that feature where you can change your Facebook Page name.

  • Paul Anthony

    Nice to see some common sense tips, I’d add that obtaining fans (greater number of internal links inside the facebook network itself) is likely to influence the weight of content in Google’s real time search, and in the organic SERPS.

    .-= Paul Anthony´s last blog ..How to give your website location relevance. =-.

  • Fantastic article with SEO tips for facebook. Will definitely use these for our hotels fairy page.
    .-= Hotels Fairy´s last blog ..Thermae Bath Spa =-.

  • This is a very helpful post for a person like me who has to rely a lot on Facebook for marketing purposes. I will definitely use your tips to improve rank of my Facebook page. One problem with Facebook pages that is very annoying is that once I select a name for page, I can’t change the name no matter how necessary renaming is 🙁

  • Blade and Soul

    Thanks, it really helped to optimize
    .-= Blade and Soul´s last blog ..Final Fantasy XIV – Offizieller Trailer =-.

  • Jet Travvey

    I also use face a lot and after reading your tips, it really helps me a lot.
    .-= Jet Travvey´s last blog ..Encounters with the enemies =-.

  • this is pretty helpful and very unique. I was ignorant of FBML application at all. Thanks for the share
    .-= Aditya Kane´s last blog ..Image Identification with TinEye – The Reverse Image Search Engine =-.

  • Phillip

    Great content Bro! will be using these on my facebook fan page! all the best buddy!

    .-= Phillip´s last blog ..Are you lost online? =-.

  • Patrick Murphy

    Great tips, now time to check to see how my fan page is doing.



  • Thanks a lot for the advice. I will try this on my facebook account.

    Greetings from Berlin, Germany
    .-= PC Notdienst Berlin´s last blog ..Die deutsche Firma Dicota – vorbildlich in der Kundenbetreuung =-.

  • Pete

    Sorry to contradict but Facebook fanpages are only good for very limited markets.

    If the profile of your customers is 13-23 year old females – facebook is a must especially for advertising. The demographic data supplied is superb. But fan pages are of very limited use in many markets.
    .-= Pete´s last blog ..Top 10 SEO Mistakes =-.

  • Robinsh

    I am also planning to use facebook fan page, and these the best post I got for full optimization there at mine place.

    Thanks for posting this help.
    .-= Robinsh´s last blog ..10 Ways To Make A Brand Of Your Business =-.

  • new mmorpg

    thanks for your tips but how to increase traffic on facebook?

  • Web Hosting India Blog

    really great tips Yogesh. I am using facebook fan page but till now i didn’t use these.. Now i am going to use your tips.
    .-= Web Hosting India Blog´s last blog ..How to change the Plesk Server repository backup directory path? =-.

  • Rick

    True, these are general SEO tips just reformatted for facebook. But good advice nonetheless for people looking to get into the market.

  • Hi good blog im from uk but im moving to manchester i found this on the yahoo search engine,keep the good work up i will add you to my favoroties.

  • usefull article.will surely try the static FBML application. i have seen customized pages of companies and they look pretty awesome..nice article..thanks for sharing

  • Maximilliano

    Stumbled this blog post, bless you.

  • Thanks for the informative post, I think I can drive more fan and traffic to my website and blog with the use of this tips.

  • Hipolito M. Wiseman

    wow what a interesting post , its really helpful for us
    and i saw this post on google and its not often that you see a site with such relevant information. ill pop back to your site later tomorrow

  • interesting, kinda have a big shoe to fill though..

  • Alison

    Really helpful tips. Hadn’t really thought about SEO for facebook fanpage so thanks for the advice.

  • maternity clothes

    Thanks for the tips, will be using these tips. Cheers

  • Really great tips Yogesh. Good Post, noted couple of point here.

  • SEO

    Great stuff indeed! Thanks for the valuable information.

  • Zeeshan

    Thanks For sharing, I will use tips for my blog facebook fan Page.

  • Sherrie Mccaig

    This is a top quality post. Loving it dude!

  • Momentum Marketing

    Some great tips there… thanks for sharing.

  • Geek Revealed

    WoW ! Awesome tips..
    I was searching for them for days..
    Well, thanks for sharing..

  • Kopu shops

    Hi, it seems that Facebook now prevales iframes over fbml. How does this reflect on SEO?
    Thanks for sharing this!


  • Shan Ali

    awesome tips….. genius… u said it all….. i appreciate….

  • Brisbane SEO

    Thanks for sharing your 10 tips on Facebook. Awesome!

  • Gift Box

    Thank a lot for sharing…Would like to read more post from you…

  • Alaine

    I thought my optimization techniques are the best. Thanks for giving us added insights on how optimisation should go.

  • It consistently amazes me how blog writers such as your self can find the time as well as the dedication to keep on composing superb posts.

  • Tarnjit Singh

    Really helpful tips. Hadn’t really thought about SEO for facebook fanpage so thanks for the advice.

  • cheap seo new zealand

    That is a best things, I am very willing to read this article, and I agree with the points of this publication. I think this is the best impression. I plan to do something after reading it.

  • kitty ferreira

    Hi Great post.
    I a about to set up a facebook pg for the biz and hae only really started to look into SEO marketing.

    I’ wondering, when it comes to choosing the ‘unique FB web address’, whether it’s a good idea just to use your brand name ( in this case, my name) or to add londonfashion ( as I’m in fashion). I don;t know if google picks these up as keywords…

    Thanks in advance

  • Sarvesh

    facebook fan page drives huge traffic to your blog when optimised perfectly and it can be done by following this gr8 post and build a huge followers to your fan page.