The Best SEO Tools of 2015 for every Digital Marketer

New SEO tools come and go every other day. And digital marketer ask the same question, no matter how old they are in their profession – which are the best SEO tools out there? Which ones are essential and which one can be left out.

I have been doing SEO for more than 7 years now and I regularly search for new tools that can help me that extra bit. Giving proper data to these tools can always work and you get the desired results. So without wasting more of your time let’s dive into the list of best SEO tools I’ve discovered so far.

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Its one of the most powerful and helpful SEO tool that check if a site is healthy enough for a campaign. In a link building campaigns we check about the site’s current keyword reach in Google, this help us reaching sites that are more worthy. You can also detect if a site is penalized by Google in past, by checking out how much volume of inbound links and DA, that site has got and how many keywords are they ranking for can tell a lot. Moreover, we don’t reach a site that has a massive drop in recent times, so you would know which sites can be avoided for your link building campaign.

Another great use of SEMrush is its keyword research tool. It gives you all the top 20 sites ranking for a keyword, and you can use this data with the rankings of site this will to lead you to a thorough list of new keywords that can used further.

Google AdWords Keyword Tool

Google Keyword tool is one of the most popular and the best as it gives an exact search data for a month with local and global volumes.

The features like exporting to excel for any manipulation and using it on later stages makes this tool the most favorite. This tool is absolutely free. Every SEO Pro start with this keyword tool and then go ahead with more. Also it has a big upper hand, as its from our very own Google.


To get the best results in any SEO campaign its necessary to see what are your competitors keywords, Keyword Sky is one of the best ways to discover that. You can set a spy on your competitors and see closely how they have been optimizing their sites and also if they are bidding for a PPC campaigns. Other tools which can do the same work are WordTracker and SEMrush.

Market Samurai

This tool help you find niche and long-tail keyword opportunities. You can also Research articles, and find content to republish immediately.

Xenu Link Sleuth

The best way to find broken links and any other problems, it’s a tool to be used on every website which has large database, so that every page is checked properly for any links which can be broken.

Google Webmaster Tools

Another gem of a tool from google for webmasters, it gives feedbacks about your site. It diagnose your website for crawl errors, broken links, submitting Site maps and giving HTML suggestions, what more can you ask from Google.

SEO Powersuite- Website Auditor

This one is a paid tool, its similar to Xenu but more comprehensive and have great report formations to allow your site’s SEO to improve. Internal linking can be a great asset and with this tool you can do internal linkings more efficiently.


One of the best SEO site and toolset, which can make your website do wonders. SEOmoz is not only for tool but for great articles and SEO knowledge, with many how to tutorials this site has it all. Q&A system has been most popular with professional SEO guys as you can ask anything you like.

Webinars for pro members can also make your optimization techniques a jump start. You can also watch previous webinars at any time. With SEOmoz community you can have a thorough research of interesting topics and can find a good social thing going on.


MajesticSEO has the ability to crawl pages just like Google Spider does, they also save the data in the database, hence having a huge and useful data for us.

With getting information about your competitors dirty tricks like do-follow links and all the links submission in link directories, you can make sure what can be done to get the top position which your competitors are enjoying right now.


To check for quality link prospects, you can use Ontolo and it has a great keyword research standard, which finds you the targeted words or phrases with lots of prospective that too with categorisation. For guest posting, this tool provide us with where to post your article and which site can be more suitable to posting your article as guest.


This tool helps you to manage your customers or while outreaching certain social media sites like Twitter. It give freedom to keep all the data online with one solution and at one place. You can categorize by campaign or website you want to approach and build relationship with.

Sending emails from this tool and collecting replies with automatic categorisation is a very unique task. Plus it can find you websites that you may connect with every now and then. Project management and handling can also be done with this very nice and helpful tool.


At SproutSocial you can manage your social profiles like Twitter, Facebook, Google plus. They can promote your social offering and help in more engagement of online communities.

Google analytics

Again Google has this wonderful tool which is free and extremely useful, to track your steps, to see rankings, to see how much you earn from a keyword etc. So to get enough out of Google analytics you can track every keyword, e-commerce tracking and online payments.


Create SEO tasks and assigning project manager. Another effective and easy tool at our disposal, this tool enables you to assign tasks with different team members which can individually report on them. Ranking changes can also be tracked from within the tool.

Backlink analysis tool can tell you how much backlinks your competitors have and how much are your lagging from. With great analytics features and keyword ranking checker, you can rely on this tool for a long SEO campaign. It also enables you to export and use data in excel for client usage etc.

Raven tools

With keyword manager, contact managers, research tools and AdWords campaign this tool does it all. They also provide you there  iOS app which is free to download.

I hope you must have enjoyed the post, as i have done writing it. Let us know what are your takes, on these Best SEO tools.


Recommended Business Tools

  • Michael Walsh

    Hey that is a good post & a good set of conversations too. Keep sharing, that is good…

  • eamcet

    Jaspal, Awesome Collection. I am using most of these.

  • Navneet Singh

    Great List 🙂

  • Awesome list I also would add SEO Site Tools very helpful for analyzing competitors.

  • Brid (depression help guy)

    hey Jaspal, great read. I’ve noticed Market Samurai isn’t working as well as it used to. Thinking about trying a different service. Good post.


  • ramadhan

    Hi Jaspal this tools collection is very useful especially for a newbie like me

  • Freskim

    thanks for the great post really neded 🙂

  • Estiak ahamed

    These tools are very helepful for a SEO beginner. Thank you for awesome SEO tools collection.

  • Sajan Kota

    These tips are not only useful to newbie but also to experts.I have been looking this kind of informative post.Thanks alot for post.

  • Entrepreneur Success Stories

    I love Google AdWords Keyword Tool.
    That tools not only gave me best thing for keywords research. It also helped me to win SEO in some keyword.

    thanks for writing this killer post. 😀

  • Thanks for sharing this information. I believe these tools can help me in my SEO process for the websites.

  • Hello Jaspal Thanks for sharing this information. I believe these tools can help me in my SEO process for the websites.

  • Werbeartikel

    Thanks a lot for this excellent information!

  • satender

    Hello Jaspal,
    This very helpful post for me.
    Thanks for the sharing such kind of information

  • Refat Hossain

    This is very Nice List, I bookmark this site.

  • Celilcan

    Good seo tools thahnk you

  • Marcus

    Thanks, very helpful list of tools. If it’s ok, I’d like to recommend one more position – Colibritool.
    It has GA integration, competition monitoring, detailed backlink
    checker, traffic statistics, conversion measurements and more. It works
    really good and we didn’t have problem with it. Also their support works
    quick which is very important thing.

  • Ashu

    great post, one place for all seo tips. thanks.

  • Blogger4Blogger

    thank you i`ll make sure to bookmark this 🙂

  • Shekhar

    I started reading a book of Search Engine Optimization by SEOMOZ and at that time i did not know that seomoz is one of the best in world, and after reading few pages i just got excited. and then used the tool which was way more helpful. But i will try now other tools as well mentioned here

  • Inderjit Singh

    Thanks for this great and informative article. 🙂

  • andrew

    I loved reading this piece! Well written! 🙂

  • Luke Balos

    thanks a lot.. these help me

  • Guerrilla Rebellion

    Hi ! This is my first visit to your blog! Your blog provided us beneficial information to work

  • What a great SEO Tool list!
    I’ve been testing out a few recently and my favourite is SEOmoz… easy to use with great tools and information.

  • Salman Ahmad

    Hmm, These Tools seem great to me, Gonna try them for my new Blog.
    Thanks for sharing btw

  • Dustin

    I am such a noob, I only know analytics, seomoz and adwords. Thanks for the list I would definitely try some of them

  • Ravi kumar

    good number of tools, affordable one. thanks for this list. Helpful for me

  • Akeel

    Great article ,its more informative ….Thanks for the sharing..

  • Chankey Pathak

    If you use WordPress then Yoast’s plugin is the best tool for you 🙂

  • neetikamanhas

    I have no words for this great post such a awe-some information i got gathered. Thanks to Author.

  • Corey Will

    Thank you for the great information and for information on these tools.

    Just recently started messing around with SEO Power Suite and I like what I see so far.

  • Great work Jaspal, I use SEMRUSH which works nice for me

  • Really good article… and Great tips thanks for sharing.

  • Prem

    Fabulous article. I only knew few tools, thanks for sharing. Hope to read such nice articles in the future as well. 🙂

  • You have shared a great topics for SEOers, it would help all of them who belongs to internet marketing.

  • atif

    very nice info about SEO.
    Keep it up

    thanks a lot bro

  • Erik

    Good startup read, I use rank tracker (SEO Powersuite) with a few proxy servers and it works fine.

  • Abiodun lash

    The SEO tools you share here are excellent and incomparable to what others are sharing .. kudos bro!!

  • Hi Bro,
    As Everyone Want to improve to improve seo i will also try to use these tool hope these are usefull

  • Myhox

    Thank you for sharing these valuable tools to improve the SEO and top rank the site on Search Engines. Google Keywords Tools is the best to get keywords ideas.

  • For the reason that the admin of this web
    site is working, no question very shortly it will be well-known, due to its quality contents.

  • anastris

    wonderful share, i think Google AdWords and Google Webmaster tools still the best seo tools. I am already use this tools too. Thanks a lot for share..^^

  • rakesh kumar

    YOu forgot to include one simple yet very effective seo tools from google, Google suggestion, that is most of the time people feels that it irritate but as a seo enthusiast we should take this opportunity. Otherwise a very good list of seo tools.

  • Fitriana

    Great Information… thanks and i will try for this one 🙂

  • Carissa Dunphy

    This is an amazing list of SEO tools! All in one place – definitely sharing and bookmarking this post. Excellent!

  • Alex

    Good Informative post. I always use Seomoz but i think its time to try some other services.

  • Thanks Jaspal, this is a really comprehensive overview!

    I’ve been glad to find WebSite Auditor by SEO PowerSuite here, because I’m really picky about on-page optimization and the tool saves a lot of my time on that.

    By the way, other SEO PowerSuite tools are also very powerful solutions. I use RankTracker to check keyword positions in Google and other search engines. Tried out many tools before (some of them are on your list too), and per my experience RankTracker delivers the most accurate results.

  • Carrie

    Thanks for the article. Have to try out some of them I didn’t hear of, although I use seo powersuite most of the time.

  • Adamn

    To me, is the best seo tool for me, it is free and no limit, i always use it to check my backlinks.

  • Thanks for the list, and also thanks to Adamn these links are really useful !

  • very nice and informatics information. i love to see again

  • Lauren maftel

    SEO tool are very useful and it make the task much more easy. Tools helps us to know the work perform. All the tools listen above are very important as for every SEO..

  • I use SEO Powersuite for my business and is very glad that I have these tools. It became very easy to do SEO once we found them.

  • Wow! This tool will be very helpul! Thanks 😉

  • femi adeniyi

    very good list. thanks for sharing

  • Dee

    I was looking for SEO tool and found this article. Good stuff. Thanks.

  • Ummar

    Hi, Its a good list of seo tools. Thanks for the post.

  • sonusmith

    Thanks for the great information . That is the best SEO tools.

  • oyeart

    I”m using keyword spy from a long time i just love it. its very easy to use and its free.

  • Sailesh

    very nice and informatics information

  • I have heard of all of there bar SEO Powersuite so im glad i read this and will be looking into SEO Powersuite myself, Thanks

  • Thank You Jaspal, this is the really comprehensive summary!

  • Thanks a lot for this excellent information!