If good designing is about effective communication, I am willing to prove you wrong

If good designing is about effective communication, I am willing to prove you wrong because it’s only the half way you are coming. There is another equally important consideration i.e. the words you use to convey your message.

So not taking too much of your time, let me share my views with you.

As we all know, in today’s world companies face intense competition, demanding customers, product proliferation and new media agencies. In this changed scenario, business leaders have to constantly look for new sources of competitive advantage to just stay in the market.

In this case simply good designing doesn’t do much. The message has to be loud and clearly aimed straight at your target market. The intensity of the message should make the target sit up, take notice, shake him or her, feel the fire within and act as you want them to. For example, a good designed ad is not enough when it is not connecting with your brand communication.

So do not just design ad campaigns but design attitudes & smiles that hold persona of an organization and stance of its people. Your communication encumbers with art and divinity so that it can shape ideas like a personality is developed.

Moral of the story: Neither great design nor compelling words alone make your communication effective. Hence, powerful communication is right combination of visuals and words.

Your reviews would be highly appreciated on my views :)

27 Responses to “If good designing is about effective communication, I am willing to prove you wrong”

  1. Rajiv Ledwani

    Yogesh Really Good Article

    Reply
    • Yogesh Mankani

      Thanks for you comment and communication is an integral point for any brand campaign and also very helpful in day to day life as you said.

      Reply
  3. Refurbished Digital Cameras

    Very well written write-up. I literally enjoyed the concept described in the post. Once again nice work indeed.

    Reply
    • Yogesh Mankani

      I am glad that you like the post.Thanks :)

      Reply
  4. neha

    hey i agree.grt wrk .everyone should try to improve it…….
    nice article..

    Reply
    • Yogesh Mankani

      Thanks for sharing man and welcome to savedelete :)

      Reply
  6. Kavita

    Absolutely love this write up!!! Amazing stuff :)

    Reply
    • Yogesh Mankani

      Welcome Shabnam and thanks for the comment. Would love to see more comments or suggestions from you in the future :)

      Reply
  10. provamsi @India365

    The message is very straight. Its important to have a good design with good strong communication to make things happen. But how do you reach audience? Marketing is the word here. One should process good marketing skills with good communication and design to introduce and survive in the market.
    .-= provamsi @India365´s last blog ..A Pretty Girl With a Very Cute Smile =-.

    Reply
    • Yogesh Mankani

      Yup agreed with you dude !! Marketing is always an integral part to survive in the market but that had to be a combination of good design and communication. Thanks for sharing your views.
      .-= Yogesh Mankani´s last blog ..Give me another chance, I wanna grow up once again =-.

      Reply
  11. Yogesh Mankani

    @ Rajiv : Thanks man !!

    @ Neha : Thanks Neha for liking my post :)

    @ Kavita : Welcome to savedelete Kavita :) and thanks for commenting too.

    @ sm : Thanks for liking.

    @ Matt : Glad you like the post Matt :)

    Reply
  12. USA Newspapers

    Thanks for sharing the info .

    Reply
  13. Zen Cart

    Design and content really goes hand in hand. If one fails, then I guess it wouldn’t be as effective.

    Reply
  14. london plumber

    thanks for sharing the info

    Reply
  15. Yogesh Mankani

    @ Zen : You are right zen, that’s why every brand expert believes in powerful combination of copy and design to make any product or brand popular.

    @ London plumber : I’m glad you like the post. Thanks for the comment :)

    Reply
    • Yogesh Mankani

      Thanks for sharing cool videos with us dude and glad you like my work. Cheers !!!

      Reply
  17. This Works From Home

    the words you use to convey your message, is effective communication?!?

    Reply
  18. rajiv

    Really Thanks For These Information dude i really inspired after this article reading

    Reply

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