If good designing is about effective communication, I am willing to prove you wrong

If good designing is about effective communication, I am willing to prove you wrong because it’s only the half way you are coming. There is another equally important consideration i.e. the words you use to convey your message.

So not taking too much of your time, let me share my views with you.

As we all know, in today’s world companies face intense competition, demanding customers, product proliferation and new media agencies. In this changed scenario, business leaders have to constantly look for new sources of competitive advantage to just stay in the market.

In this case simply good designing doesn’t do much. The message has to be loud and clearly aimed straight at your target market. The intensity of the message should make the target sit up, take notice, shake him or her, feel the fire within and act as you want them to. For example, a good designed ad is not enough when it is not connecting with your brand communication.

So do not just design ad campaigns but design attitudes & smiles that hold persona of an organization and stance of its people. Your communication encumbers with art and divinity so that it can shape ideas like a personality is developed.

Moral of the story: Neither great design nor compelling words alone make your communication effective. Hence, powerful communication is right combination of visuals and words.

Your reviews would be highly appreciated on my views :)

About Yogesh Mankani

is a Advertising Professional and running his own Advertising agency in Jaipur. Aside from his work, his other passion is blogging/writing. You can find him on Twitter & can connect with him on Facebook.
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27 Responses to If good designing is about effective communication, I am willing to prove you wrong

  1. Pingback: Tweets that mention If good designing is about effective communication, I am willing to prove you wrong | SaveDelete -- Topsy.com

  2. Rajiv Ledwani says:

    Yogesh Really Good Article

  3. Exactly.. i am trying to improve by communication as much as I can :) Definitely, helps in personal and professional life! :)
    .-= Bangaloreloka´s last blog ..Ferrari Enzo 2010 Car Pictures. Enzo Renamed as Gemballa MIG-U1 =-.

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  5. Very well written write-up. I literally enjoyed the concept described in the post. Once again nice work indeed.

  6. neha says:

    hey i agree.grt wrk .everyone should try to improve it…….
    nice article..

  7. Ramkumar says:

    Nice writeup dude, tweeted, dugg and facebook shared it :)
    .-= Ramkumar´s last blog ..Design DVD Menu in Mac =-.

  8. Kavita says:

    Absolutely love this write up!!! Amazing stuff :)

  9. Nice read :) . I like the concept behind this post .
    .-= Shabnam Sultan´s last blog ..Annular Solar Eclipse on 15th January =-.

  10. Matt says:

    Really cool info we should know.Thanks!
    .-= Matt´s last blog ..Free domain name and hosting! =-.

  11. The message is very straight. Its important to have a good design with good strong communication to make things happen. But how do you reach audience? Marketing is the word here. One should process good marketing skills with good communication and design to introduce and survive in the market.
    .-= provamsi @India365´s last blog ..A Pretty Girl With a Very Cute Smile =-.

  12. @ Rajiv : Thanks man !!

    @ Neha : Thanks Neha for liking my post :)

    @ Kavita : Welcome to savedelete Kavita :) and thanks for commenting too.

    @ sm : Thanks for liking.

    @ Matt : Glad you like the post Matt :)

  13. Thanks for sharing the info .

  14. Zen Cart says:

    Design and content really goes hand in hand. If one fails, then I guess it wouldn’t be as effective.

  15. thanks for sharing the info

  16. @ Zen : You are right zen, that’s why every brand expert believes in powerful combination of copy and design to make any product or brand popular.

    @ London plumber : I’m glad you like the post. Thanks for the comment :)

  17. Nice article Yogesh, I think all the ‘Think!’ campaigns have very strong meaning and evoke an emotional reaction. Another couple of great video virals (Slightly off context but very good…) Check them out:

    http://www.youtube.com/watch?v=Ahg6qcgoay4
    http://www.youtube.com/watch?v=ubNF9QNEQLA

    Max
    .-= Max Richardson´s last blog ..One person can change the World, so can this video. =-.

  18. the words you use to convey your message, is effective communication?!?

  19. rajiv says:

    Really Thanks For These Information dude i really inspired after this article reading

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