Recently one of my friends asked me about On-Page SEO, what do I do on a web page for search engine optimization (SEO). It is a common question people ask me. It is tough to answer quickly. So, I decided to write a quick article for my friend and other mutual seekers.
Before moving to On-Page SEO, I should first explain what is SEO? Moreover, how does it affect a website/blog or a business?
So What Is SEO?
Search Engine Optimization or SEO as we call it is a set of actions we as a blogger take to appear in search results as high as possible. By search results, I mean search engines like Google, Bing, Yahoo, etc.
That is it. It is not rocket science, but it needs proper planning and effective measures.
Look great in Search with On-Page SEO
There are two ways people like to do On-Page SEO, I will be describing both. Moreover, in the end, tell me which one is easier and which one is more efficient. All you need to know right now is that in Google Search your web site appears with a Title and Description.
Normal On-Page SEO
Fill in all – Site Title or Page Title, Description and Keywords.
Site Title – Always choose a title that is about 60 characters.
Description – Fill in description of your web page in about 155 characters.
Keywords – Put keywords in Site Title and Description.
Note:- All spaces are also counted in Character counts
Expert way to On-Page SEO
Apart from doings things normally, you should also do few extra things that experts do while doing On-Page SEO.
- Update content regularly.
- Don’t copy.
- Spell check – Check spellings and look for content error or formatting errors.
- Add Photos,
and Video (if possible) for interactivity.
Wait .. there’s more.
- Make Permalinks like this: http://savedelete.com/blogging/mistakes/. Short and sweat with keyword.
- Use the keyword on your image alt tag.
- Use Outbound Links to authority sites like Wikipedia
- Write your primary keyword in first 100 words of your article.
- Use faster hosting and a good CDN for images.
- Add Social media button on your page for social engagement.
- Post content with longer length “Length is Strength.“
- Lower your bounce rate by internal linking, the site’s clean design and compelling content.
- Use LSI keywords in content – Google search results show related searches, use them or take advantage of Google’s Adword Keyword Tool.
All the above points are for a perfect On-Page SEO, and all can be done. I have tried all of them in many of articles, and I rank well on Google search.
Also See – The Best SEO Tools of 2015
Now after you have applied all the above on your webpage, I am sure you will rank well. However, here’s another way to help you achieve the perfect On-Page SEO. This can be done with some On-Page SEO checklists.
On-Page SEO Checklists
Well, I do not have any checklist for me, but I recommend using one. Now as you have decided to go further and make your site with the perfectly optimized page, you need to be more analytical.
By using the following on-page SEO checklists, you can be sure of using the techniques mentioned above more appropriately. They say practice makes a man perfect. Someday you will never need these type of checklists and can optimize a page by heart, so don’t worry about it.
Use this: SEO 101: The 29-Point SEO Checklist written by Jessica Lee on Bruceclay.com
I liked that she covered almost all the essential and necessary ways to check an article for a perfect On-Page SEO.
Wait.. there’s still more.. for On-Page SEO techniques.
Yes, there few more lines of me and you can then hop onto your website and play with the things I have told you.
The most proper to end an On-Page SEO session would be analyzing and using a tool that can check all the things you have done. This is called SEO Page Analysis.
SEO Page Analysis
SEO Page Analysis can be done in many ways, but for this we will use some automation tool that can do it better. To err is human and we can make a mistake in both the two points above. So, let’s see what can be done to overcome those mistakes.
I use these tools randomly on my articles, and they give you a pretty good idea of what is missing on your Pages SEO.
The first tools is Site-Analyzer – it provides you with an Analysis report on accessibility, design, texts, multimedia, and networking. It tells you the percentage of what’s missing on your web page. For example, if you have less few or outbound links it will give you less score. In that way, you will be reminded to add more of these.
The second SEO Page analysis tool that I use is SEOWorkers Analyzer Tool. This gives me few extra insights about keyphrases, keywords used in my article and other similar words. It makes groups of all the words and give you a complete analysis. You will find things you might don’t even know; that is picked from your page. Like categories, descriptions and main pages and all.
The Third tool that I use is SEOSiteCheckup – it scores your page with many parameters that give you an idea of what is missing on your page. From server end to the front end it gives your page a complete checkup. How to fix is a button you will find after the checkup for errors found and it helps you a lot.
Well, that is all for now. I will sleep, and you should work on your On-Page SEO, use the above techniques, analysis tools and go through a checklist for On-Page SEO. Moreover, in time your site will go up and up in the search engine. Best of luck, share your comments and questions below.