If you’re any startup entrepreneur, the chances are excellent that SEO is the extremely last thing in your mind. Why should you in fact worry about things such as backlinks and keyword phrases when there are hundreds of other items on “to do” list, and all yelling for your attention?
If people can’t discover you online, then you’re going to face a seriously hard time sustaining momentum you need to propel a rising business to success. Therefore, instead of dismissing tremendous potential involved in SEO, think about implementing all or any of the following best search engine optimization techniques into the startup’s marketing plan.
SEO is a very hot topic today. How can you get your site within the very first page of any search engine? How do you raise your Google page ranks?
Also see : Best SEO Tools in 2013
There are many companies out there who dedicate themselves in doing SEO at pretty penny. Something lots of people can’t essentially afford to pay out for or spend their time on. But, there are a few simple things which you can do while building your site which will help you increase your chance of having excellent results.
In no specific order, below are the 20 best search engine optimization techniques:
1. Meta Tags
In the terms of SEO, there are two major Meta tags— the keyword and the description tag. It’s doubtful whether search engines make use of the description tag when ranking your results. But it is one among the more essential tags as it’s listed in search results — it is what the users read when your link appears and what then makes them make a decision on whether to click on the link or not.
Ensure to include few related keywords in this; however, don’t stuff it completely with keywords either. Description tag must read like sentence — not keyword list. This is one of the best search engine optimization techniques.
When creating the keyword list, you’ll wish to think of specific terms people will type in while looking for a site like yours. Just do not go overboard — as many duplicates aren’t a good thing (like in “web designer” “custom web designers” “web designers” “html web designers”– you get an idea). Those all are the same therefore pick just one or two variation and move to the next keywords.
2. Title Tag
Close to the top of any site’s source code, one can find many meta tags — the normal ones being Title, Keyword and Description tags. Title tag technically is not the meta tag, although it is commonly linked with them. Title tag plays a great role in indexing of any web site, so it’s considered the most vital of the three.
The page title is first thing which a search engine looks at when determining what the specific page is about. This also is the very first thing potential visitor will see while looking at the search engine listings.
3. Proper Usage of Heading Tags
It is an extremely important part to consider while writing out the site copy. Usage of heading tags assists users, search engines and web browsers alike to know exactly where the key points of the copy are.
The main page title must make use of the tag —it shows what the page is all about. Use other tags, like and as they are equally vital in helping to break your copy. The heading tags give priority to content and assist index your site correctly.
4. Alt Attribute on Image
Putting alt attribute on your images serves two purposes actually. In terms of the SEO, putting a concise yet expressive alt attribute together with your image puts added related text to the source code which the search engines could see when indexing your websites. The more related text on the page, the more are the chances you have of attaining higher search engine ranking.
5. Title Attribute on Links
Also including title attribute on the links is another vital step which any good site will have. This is the small “tool tip” which pops up if you place the mouse over any link. These are particularly important for the image links; however, equally valuable for the text links.
6. XML Sitemap
XML sitemaps are used by search engines to index through the site, as well. The list of posts / ALL pages / etc. of the site includes information also such as date on which the page was modified last, as well as priority numbers of what you think the most essential pages of the sites are.
7. Relevant Contents
Having content related to your site topic or main page is possibly the most vital SEO aspect of any page. You can place all the keywords that you want in alt image tags and Meta tags, etc — however, if the real readable text on page is not related to the targeted keywords, it then ends up mainly being a fruitless attempt.
While it’s important to join as many numbers of keywords in the page as possible, it’s equally as imperative for that to read very well and make some sense.
8. Link Building
All of us have probably heard about Google Page Ranks — it appears to be all web site owners dream to have a high page rank as probable. While the algorithm to decide page rank encompasses lots of elements, and is changing constantly, one item is number of the links pointing directly to your site. There are many niche and reputable directory sites which you can use to submit your site, or particular blog articles.
With legitimate content — particularly if you’ve any blog — you’ll be capable to make links with the other blogs and web sites, too. It’s somewhat like give and take, if you link to other websites, you’ll find other sites linking back with you — and expectantly see your page ranks going up by using these best search engine optimization techniques, too!
9. Social Media
Though technically not SEO, the Social Media tends to be such a rising factor in getting the web site noticed even, that it’s an essential element to join in your plans of best search engine optimization techniques.
Social media actually ranges from social media networks such as Twitter, LinkedIn and Facebook— to the social bookmarking sites like Delicious, StumbleUpon, Digg, and a lot more. Lots of relationships building is involved in this, but as you make your own network and build quality contents on your blog or website, you’ll see the traffic to your site increasing too.
If you write any great post and have built meaningful relationship with peers in the niche, you’ll find that friends often will give your post and give you the votes on social bookmarking sites. And the more of votes you receive, more likely the post is to get noticed by others as well as shared around, resulting in added link backs often from other blogs.
10. Few SEO Don’ts — Splash and Flash
Along with the list of Do’s of best search engine optimization techniques comes the Don’ts. To the extent that SEO is concerned, main two of these are splash pages and all flash sites.
Yes, flash is attractive! Full flash sites can really be remarkable to look at. But unfortunately search engines don’t go along well with the Flash. Although there’s talk of possible progression in this locale, for most part, search engines can’t read Flash.
Thus, all that great contents which you wrote for site won’t be seen by search engines for when it’s embedded into Flash web site. When it comes to search engines, your flash site might be invisible too. And if search engines cannot see your site contents, a good amount of potential clients will miss on what you’ve to offer, as well.
Equally “pointless” are the splash pages. Once extremely popular, splash page must no longer be a vital feature of any website. While the splash pages used to cater as introduction into site (often with flash animation), it’s no longer known to be helpful, and might annoy visitors actually.
A good substitute to both these issues is to use flash header. There are no problems to join flash animation at top of the main site, or like a feature within content areas, etc because it is addition to your site, in opposition to a separate element.
11. Identify the Target Keywords
Your best search engine optimization techniques should find at least handful of SEO keywords to target within natural search result and then optimize your site so. This list should merge keyword phrases which your potential clients actually are entering into engines and that aren’t competitive to rank the site.
Once identified, the keywords must be integrated in your site in the key areas, including the page title, your body content, and heading tags. Don’t force it via excessive inclusions; however do take benefit of SEO value such positions hold to let know the search engines about the subject of web contents.
12. Implement Branding Effort
However, while it’s vital to find as well as target the SEO keywords for usage in your startup promotion plan, it’s also essential that you start the branding procedure as early as probable in your company’s term. There’s no argument with the truth that Google loves brand. Considering that search engine must highly rely on irrefutable metrics to check website’s quality for showing in natural search results, the branded elements stay one trustworthy bellwether which can be used for indicating viewer valuation.
To start capturing these advantages for your startup’s site, decide to set logo, tagline, color scheme, and promotional phrases as early as probable, and use the elements constantly across web presence. Think about working with marketing consultant or graphic designer if you don’t feel competent of emerging with a consistent brand by your own.
13. Focus on Contents Creation
Running any company blog where you post industry news reactions, products updates, or other pieces of personal interest is a vital element of SEO for 2 reasons.
Firstly, publishing contents on your site on a regular basis increases number of diverse keywords there on your site. Just by improving keywords exposure, you might find yourself getting free SEO traffic through natural search phrases that you never targeted on the site!
Secondly, filling the site with valuable contents is a superb way to build the relationships that you share with prospects and clients. Because bounce time and rate on site both are believed to play roles in search rankings algorithms, and the quality of such relationships actually could improve how high you rank on SERPs.
14. Commit to the Social Networking
For lots of startup entrepreneurs, taking part on famous social networking sites could seem like another task to get added to “to do” list. So, don’t let yourself to fall into the trap!
Both Bing and Google have acknowledged that the social signals, including brand mentions and link shares on a few social network status update, are presently playing a great role in the natural SERPs ranking, which means that to keep up a presence on such sites is vitally essential for startup’s SEO. Thus if possible, make this a priority to spend 10-20 minutes at least every day posting onto social media networking sites as well as interacting with people that follow your company’s profile on such sites.
15. Connect with the Social Networking Power User
While you’re spending your time on famous social media site, it’s a good idea also to take some time to link with power users on such platforms. Not just is relative authority of such social networking participant taken into account while weighting social signals Google along with other search engines notice for your brand, single link sharing from one of such “influencers” could lead to a noteworthy influx of traffic as well as clients to your site.
To do this efficiently, find the people you’d like to link with depending on their number of followers and general authority in your industry, and let your relationship with them build naturally.
16. Install Google Analytic
Another base to web success which all startups must consider is the ability to measure as well as test diverse metrics. For instance, if you’ve added new log in form recently to startup’s site, you’ll wish to make sure that it’s as efficient as probable.
To congregate the data required to do this efficiently, you’ll wish to install any program such as Google Analytics. It’s easy to use and free, and it offers an unbelievable wealth of information which can be used to perk up your website’s conversion rate.
17. Set up Google’s Analytics Goals
Speaking about conversion rates, after you’ve got Google’s Analytics installed, you’ll wish to take time to set up site goals and from the basic event tracking feature to decide how good your site is performing. As Google’s Analytics goals let you to find whether site visitors are getting engaged with your site in the way you thought or not, they’re a crucial part of making the site as efficient as probable.
18. Invest in the Link Building Campaign
While optimizing your site for your selected SEO and keyword phrases is vital, it’s just half of optimization battle. Second primary SEO plan you’ll wish to pay some attention to is the link building, like in the procedure of getting other sites to point out links to your contents.
The quality, number, and relevance of links pointing out at your site are all used as quality signals within the search engines ranking algorithms. As your site’s profile is likely to account for almost 50-80 percent of your on the “SEO Score,” you’ll discover that it’s worth your while to invest in the link building campaign as soon as the startup’s site is online.
19. Try Out Guest Posting
A link building technique which deserves special attention here is the guest posting. As guest author, you’ll connect with other sites in your business to offer guest blog post in exchange for link back to the site. When done nicely, you will get a highly relevant, high-quality backlink and you stand to receive extra traffic also owing to the transport of perceived “recommendations” of your contents by referring the site’s author. This is also one of the best search engine optimization techniques
20. Launch Press Release
Finally, another link building technique which especially is effective for the startup entrepreneurs is use of press release. Whenever your business has something interesting to report, write a provoking press release and then send it through distribution service. As you might expect by now, that promoting a site in this method has potential to increase your traffic and backlinks both through the sites which carry your release eventually.