Designing a logo is not as difficult as some think. There’s much to creating a visual identity of a brand than just placing a name in a circle and calling it a day. Logos are in important reminder of a product or a company to the general public. To the client, they are the recognition point on which their branding virtually hangs. This is why logo designers are in great demand these days. A logo is the first impression of a company which can have a pronounced effect on a customer’s purchase decision, brand perception and the attitude towards a company or product.